TYPOGRAPHY & BRANDING PROJECT
TABLE OF CONTENTS
PART 1 BRAND ATTRIBUTES
PART 2 BRAND ELEMENTS
logo variations
wine labels
fonts and color usage
takeout packaging menu & place settings aprons (uniforms) men’s shirts (uniforms) women’s shirts (uniforms) restaurant design promotion
LOGO VARIATIONS
PRIMARY LOGO
SECONDARY LOGO
VERTICAL LOGO
ALTERNATE VERTICAL LOGO
IMPROPER LOGO USAGE
DO NOT: alter logo colors
DO NOT: strech or warp logo
DO NOT: warp or stretch logo text
DO NOT: use white vertical logo on any color other than black
TYPOGRAPHY & COLORS
A B O U T : Gatica is a custom design typeface created specifically for Cork & Bone. Gatica is a contemporary take on a vintage display typeface based on art deco liquor bottles. Although rather geometric in general appearance, Gatica features serifs (or flourishes as I like to call this style) to make up for a lack of natural curvature and to enhance the romanticism of the font.
Gatica
Aliens & Cows
De Valencia
Minion Pro Regular
Ab
Ab
Ab
Ab
abcdefghijklm nopqrstuvwxyz
abcdefghijklm nopqrstuvwxyz
abcdefghijklm nopqrstuvwxyz
abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJKLM
ABCDEFGHIJKLM
ABCDEFGHIJKLM
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
NOPQRSTUVWXYZ
NOPQRSTUVWXYZ
NOPQRSTUVWXYZ
Main Color Palette
CMYK RGB
76 67 64 74 35 31 32
0 0 0 0 255 255 255
Wine Labels Color Palette
CMYK RGB
4 0 60 0 249 241 133
0 25 20 0 255 202 188
30 60 40 3 178 117 126
ILLUSTRATIONS
A B O U T : A set of custom pen and ink illustrations were hand drawn for CORK & BONE and are seen throughout the branding. The illustrations represent common wine flavor notes, and are used in the design of the wine labels to simply yet sophisticatedly convey each bottles primary flavors and notes.
WINE LABELS
TAKEOUT PACKAGING
MENU & PLACE SETTINGS
APRONS (UNIFORMS & FOR PURCHASE)
WOMEN'S SHIRTS (UNIFORMS & FOR PURCHASE)
MEN'S SHIRTS (UNIFORMS & FOR PURCHASE)
ADVERTISING