heart for humanity brand guide
who are we?
an introduction to the brand
Heart for Humanity is a local Miami non profit that trains holistic leaders in ancient wellness theory who in turn, donate their time to working with senior homes, youth centers, and other forums in under-served communities in the Miami area. Through HFH, people who would normally not have a way to access this information, are provided with the resources they need to empower themse lves to heal, restore, and maintain optimum psychological and physical health.
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HFH mission statement
Heart for Humanitys mission is to provide health & wellness education for a healthier lifestyle to under-served populations.
Branding Strategy
The goal of this rebrand is to give Heart for Humanity the makeover it deserves and help increase its brand recognition throughout the community. By shining the spotlight on the core personality of the brand and maintaining it through consistency among platforms, Heart For Humanity will have the potential to help and inspire more people than ever before. This brand guide will explain how to correctly use these elements across multiple platforms.
previous logo
new logo
Encapsulating themes of central energy & spirit of the brand was especially important, and we communicated this through clean and balanced design. We used symmetry and centrific lines to emulate the central zen element of HFH, & a clean sans serif font to compliment the logo without being distracting to the eye.
primary usage full color variations
primary usage outline variations
alternative layouts landscape double lined
alternative layouts landscape single lined
alternative logos black & White variations
Black & white
Greyscale
Knockout
No-No's
To ensure that the brand remain as consistent as possible, we ask that you do not do any of the following: Stretch the logo. Rotate the logo. Distort the logo or the text.
Typography CAVIAR DRE AM S BO LD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
LOGO
HEADLINES
BODY COPY
CAVIAR DREAMS BOLD
baron nue regular
AVENIR NEXT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz only lowercase please 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
color palette core colors
8E9967 C:47 M:28 Y:70 K:5 RGB 142 153 103 PANTONE 573
#242424 C:12 M:15 Y:7 K:0 RGB 36 36 36 PANTONE 11C
F89570 C:0 M:51 Y:56 K:0 RGB 248 149 112 PANTONE 163C
49504B C:67 M:54 Y:61 K:37 RGB 73 80 75 PANTONE 462
patterns White Yoga icons and signature color background
Stationary
business cards portrait
business cards landscape
apparel
womens sport cut
yoga print t-shirt
black & white t-shirt
hoodie zip-up with logo
merchandise
Hair Ties | embossed yoga mat | Canvas Tote bag
Desk calenders
Thank you!