CONTENTS THIS GUIDE EXPLAINS THE BASIC ELEMENTS THAT DEFINE OUR BRAND. GET TO KNOW US BETTER. This guide represents the values, services, ideas, and personality of Ivre Fine Wine Bar. It is designed to increase recognition for the organization and maintain a uniform identity. Ivre Fine Wine Bar seeks to manage its representation in order to create a more cohesive brand appearance. This guide explains how to correctly embody and implement the brand across all platforms.
LOGO COLOR PALETTE TYPOGRAPHY PATTERNS RESTRICTIONS BRANDING STORE DESIGN PROMOTIONAL MATERIALS
UNIQUE AND EYECATCHING. INTRODUCING OUR PRIMARY LOGO. As you can see, our primary logo comes with two versions, first a knock-out version on a colored background, and second a version for a white background. Ivre Fine Wine Bar demands that, if possible, the knock-out version shall be used when applicable. If this is not possible, the user should revert to the black version of the logo.
LOGO VARIATIONS
Knock-out
COLOR VARIATIONS
Reverse
COLOR PALETTE
C34 M100 Y 35 K8 R163 G31 B100 PANTONE 254C #a31f64
C5 M 100 Y91 K0 R225 G30 B46 PANTONE 185C #e11e2e
C4 M68 Y100 K0 R234 G115 B36 PANTONE 21C #ea7324
C7 M20 Y99 K0 R240 G198 B29 PANTONE 102C #f0c61c
C0 M0 Y0 K100 R0 G0 B0 PANTONE BLACK C #000000
C0 M0 Y0 K0 R255 G255 B255 PANTONE 000C #ffffff
OUR LOGO FONTS ARE NOT NEGOTIABLE. A logo is designed with a unique style in mind. With that in consideration, we ask that you do not change the fonts used in our logo. The IVRE typeface is a custom designed typefaced, created with the Ivre Fine Wine Bar in mind. It’s special, just for us! Designed with the classic elements of Didot and the modern style of Neutraface, the typeface encompasses who we are as a brand.
IVRE
Ivre Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!?()$%#
FINE WINE BAR
Neutra Display Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!?()$%#
HEADLINES
FOR PROMOTIONAL FONTS, YOU’VE GOT OPTIONS!
Neutra Display Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!?()$%#
Unlike our logo fonts, you have several options to choose from in regards to our promotional fonts. For headlines, we have selected both a serif and sans serif typeface for you use.
Didot Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!?()$%#
For body copy, let’s keep it simple. A simple option will work fine, with the “demi” weight being available for SPARE usage in times of need.
BODY COPY Neutra Text Book (or Neutra Text Demi for Bold usage) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!?()$%#
PATTERNS
TEXTURES
Gold Foil
Black Marble
IVRE NOW FOR THE NO-FUN PART. THE RULES.
If on a colored background, do not use the colored knock-out logo.
IVRE
With a variety of logos and usages, there is a lot of freedom so that you can adjust to your specific needs. With that being said, there are a couple of things you CANNOT do to the logo to ensure that the brand will remain consistent and legible for the public.
Do not lower opacity of logo, unless for a watermark on letterhead.
Do not put entire logo in color, text should always remain a neutral color.
Do not remove individual elements of the logo.
Do not distort logo. Changes in size should always be proportional.
Do not use black logo on a colored background.
Let this guide show you all the ways not to use our logo in order to create a more cohesive brand look overall.
BRANDING MATERIALS NOW FOR THE FUN STUFF! The following are examples of promotional materials, store design, and in-store decor that should be kept consistent throughout the Ivre Brand. Remember! All promotional materials should remain consistent and cohesive with the brand identities established above.
WINE PACKAGING MENU SERVING DISHES EMPLOYEE UNIFORMS STORE DESIGN PROMOTIONAL CAMPAIGN
PACKAGING
PACKAGING
PACKAGING
MENU
WINE MENU
UNIFORMS
UNIFORMS
GIFTCARDS
CHARCUTERIE PLATTER
COASTER
TAKEOUT BAG
BUILDING EXTERIOR
Thank you!