BRAND GUIDELINES
BRAND INSPIRATION Laki Pops is a brand of alcoholic popsicles inspired by the laid-back living and vibrant nature of the Hawaiian culture. Named after the Hawaiian word meaning “lucky,� Laki Pops aims to embody cheerfulness, carefree days, and sunny skies. The brand image is shaped by a custom hand-lettered typeface called Manarola, which was designed with Laki Pops in mind and seeks to communicate the charm and personality that compliments intentional imperfection.
LOGO CONFIGURATIONS SECONDARY LOGOTYPE
PRIMARY LOGOTYPE
PRIMARY LOGO LOCKUP SECONDARY LOGO LOCKUP
COLOR VARIATIONS
IMPROPER LOGO USAGE
DO NOT ROTATE
DO NOT DISTORT
DO NOT USE COLORS OUTSIDE OF PALETTE
DO NOT RESIZE ELEMENTS
COLOR PALETTE PRIMARY
59C 0M 32Y 0K 96R 197G 187B PANTONE 570 U
11C 81M 54Y 1K 215R 85G 97B PANTONE 186 U
ACCENT
22C 83M 0Y 0K 195R 80G 157B PANTONE 247 U
75C 99M 37Y 52K 57R 11G 61B PANTONE 2627 C
0C 46M 78Y 0K 248R 156G 77B PANTONE 143 U
76C 19M 10Y 0K 11R 161G 203B PANTONE 639 U
TYPOGRAPHY MANAROLA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi j kl m nopqrstuvwxyz 1234567890!@#$%^&*() WESTFALIA
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&()
MR. EAVES REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
PATTERNS
PACKAGING
PACKAGING
PACKAGING
PACKAGING
PRODUCT
FOOD TRUCK
OUTDOOR SIGNAGE
MINIATURES & SHOT GLASSES
OUTDOOR MURAL AD