T HE BRA N D Lost Wave is a su r f s u ppl y c o mpan y l o c ated o n th e so u th ern sh o re s of Californ ia. Sin ce 1 9 8 4 , th e c o mpan y h as embo d i ed th e e ssen ce of su r fin g an d pro vi d ed i ts c u sto mers w i th th e h i g h est q u al i ty bo ard s, su ppl i es, an d apparel .
BRAND ATTRI BUTES T H E LOG O I M P RO P E R USE F O N TS & COLOR US AG E
BRAND EL EMENTS STAT I ON ARY & B US IN E S S CARDS G I F T CARDS PAC KAG IN G & B AG S S U N S CRE E N S & SKIN CARE M E RC H AN DISE CATA LOG UE S U RF B OARDS T H E STORE
THE LOGO Th e Los t Wa v e l og o wa s de s i g ne d t o ca p t ure t h e e s s e nce of t h e ocea n. Th e h a nd l e tt e re d t y p e f a ce wa s cur v e d t o e m b ody t h e org a ni c f l owi ng m ot i on of t h e wa v e , a ccom p a ni e d b y a s ur f b oa rd t h at s e r v e s a s a n i con t h e re p re s e nt t h e t y p e of m e rch a ndi s e t h e com p a ny s p e ci a l i z e s i n.
LOGO VA RIAT IO NS
IMP RO P E R U SE S OF T HE LOGO
No s howin g on ly the bran d withou t other logo e l emen ts.
No m ixin g var iou s col o rs fro m the bran d palette.
No e l i m i nat i ng a ny e l e m e nt s of t h e l og o.
No s t re t ch i ng of t h e l og .
FONTS Ave n ir Nex t ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()?
IM FEL L Gr e at Pr i me r S C ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()?
LO CA L S O N LY
CO LO R S
Locals Only is a new font that was inspired by the geometric shape of san serif fonts, but created by hand with a vintage stamp-like texture, to embody the essence of life on the beach. C=9 M=7 Y = 10 K=0
C = 83 M = 46 Y = 29 K=5
C = 95 M = 71 Y = 49 K = 44
PATTERN S
C = 90 M = 72 Y = 57 K =69
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