at station 26, surfing is more than a board + a wave. it’s chaotic + marvelous all at the same time. we’re the kind of girls that aren’t afraid of wiping out. we embrace the thrill. surf and live like no one’s watching. your wave is coming.
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the logo 04 improper usage 05 typography + colors 06 brand elements 07 bizzness cards 08 stationery 09 packaging 10 merch 11 boards 12 exterior sign 13 store interior 14 promotion 15-18
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primary logo
1-color
secondary logo
knockout
the logo was inspired by one of the most legendary beach scenes in santa monica, lifeguard station 26. this meet-up spot was where people came together with the universal purpose of appreciating one of most glorious beaches in california.
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No showing knockout without other logo elements.
No switching colors on tricolor logo.
No stretching of the logo.
No more than 1 color for the knockout logo.
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KOOKY kooky is a custom font created for station 26’s logo. it is inspired by post modern design + displays a liquid quality to imitate ocean waves.
COURIER
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()?
COURIER BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()?
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