BRAND GUIDE
The Telluride Film Festival is a non-proďŹ t ďŹ lm festival in Telluride, Colorado, U.S., over Labor Day Weekend in September of each year. It was started in 1974 by Bill and Stella Pence, Tom Luddy, and James Card and the Telluride Council for the Arts and Humanities, known now as Telluride Arts, who organized and sponsored the event, held the poster contest, presented the honorees symposium in the Town Park on Main Street, and the student symposium led by TCAH Chairman, Scott Brown. It is operated by the National Film Preserve. In 2007 the Pences retired. Julie Huntsinger and Gary Meyer were hired to run the festival with Tom Luddy. Huntsinger is Executive Director. In 2013 the festival celebrated its 40th Anniversary with a new venue, the Werner Herzog Theatre and an extra day.
INTRODUCTION
The design of the new logo began with one goal: to highlight and simplify core elements unique to this film festival. The old logo does not communicate elements that make this film festival stand out in a unique way. For the main elements of the redesign we chose an iconic film reel, and combined it with the prominent landscape of Telluride, in this case, its famed mountain ridge.
NEW LOGO & CONCEPT
COLOR PALETTE
LOGO
77C 61M 13Y 0K 74R 99G 159B web #4a629e
48C 99M 96Y 23K 129R 28G 34B web #811b21
25C 42M 79Y 0K 201R 155G 70B web #c89b46
PATTERNS
79C 8M 43Y 1K 68R 102G 124B web #44667c
13C 80M 53Y 0K 214R 83G 91B web #d6525a
15C 24M 32Y 0K 222R 198G 173B web #ddc6ac
TYPOGRAPHY BIGNOODLETITLING (LOGO)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !#$%&*( )?
BODONI72 (CONTENT)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !#$%&*( )? ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !#$%&*( )?
PRIMARY LOGOS
OUTLINE VARIATIONS
BLACK & WHITE VARIATIONS
FULL COLOR VARIATIONS
ALTERNATIVE LAYOUTS
SOCIAL MEDIA VARIATIONS
SPECIAL VARIATIONS - FOR 44TH FILM FESTIVAL -
44TH44 the
44TH44 the
44TH the 44
2017 2017 2017 SEPTEMVER SEPTEMBER1-4 1-4
SEPTEMVER SEPTEMBER1-4 1-4
SEPTEMVER SEPTEMBER1-4 1-4
SPECIAL VARIATIONS - FOR HOLIDAYS -
新恭 春贺 HAPPY CHINESE YEAR
HAPPY ST. PATRICK’S
DAY
MERRY CHRISTMAS
SPECIAL VARIATIONS - FOR OFFICIAL SELECTION LAUREL -
- OFFICIAL SELECTION -
- OFFICIAL SELEC-
- OFFICIAL SELECTION -
- OFFICIAL SELECTION -
PROHIBITED LOGO USAGE
DESIGNERS ARE GIVEN A LOT OF FREEDOM WHEN USING THE NEW LOGO SO THAT THEY CAN ADJUST TO SPECIFIC BRANDING NEEDS, HOWEVER, THERE ARE SOME THINGS THAT ARE NEVER ALLOWED. DO NOT... DISTORT
RESIZE
LOWER OPACITY USE 2+ COLORS
ROTATE
REARRANGE
CHANGE FONTS
ALL RIGHT
TELLURIDE - FILM FESTIVAL -
PRIMARY PATTERNS
OUR PATTERNS INCLUDE FOUR FILM ELEMENTS, MOUNTAIN, FILM REEL, TRUMPET, AND CLAPPER BOARD. THE FULL COLOR VERSION OF THE PATTERN CANNOT BE ALTERED, HOWEVER, THE BACKGROUND OF THE 2 COLOR VERSION CAN BE CHANGED TO ANY OF THE SIX BRAND COLORS.
SPECIAL PATTERNS 2017
2017 2017 2017
2017
2017 2017 2017
THE 44TH FILM FESTIVAL
CHRISTMAS
CHINESE NEW YEAR
CALL FOR ENTRIES (INVITATION)
JURY PACKET (FOR FILM JURY)
WINNER'S KIT (FOR WINERS)
BUSINESS CARD
BUSINESS CARD
T-SHIRTS
T-SHIRTS
T-SHIRTS (ONE COLOR)
T-SHIRTS (FOR VOLUNTEERS)
HOODIES
OTHER SOUVENIR
WEBSITE
RED CARPET
FOOD
SPONSORED COLLABORATIONS
SPONSORED COLLABORATIONS
DESIGNED BY MUGUANG CHEN