BRAND CONCEPT PAGE
VIOLETA is a luxury multi brand, boutique department store located in the Design District in Miami, Florida.
VIOLETA carries a higly edited
collection of the highest fashions, high-tech, shoes, accessories, beauty, arts, books and home.
VIOLETA aims to reinvent the
concept of retail, being the first store of its kind in Miami.
LOGO VARIATIONS
M
PRIMARY LOGO
I
A
M
I
SECONDARY LOGO
M
I
A
M
I
KNOCKOUT LOGO
IMPROPER LOGO USAGE
M
DO NOT ROTATE
I
A
M
I
DO NOT CHANGE COLOR OUTSIDE OF COLOR PALETTE
DO NOT DISTORT
TYPEFACES FILLES is a custom typeface
created for Violeta. It was inspired by the modern girl. She is both serious, and fun. Quiet, and loud. Delicate, and strong. And modern, yet traditional. Just like the Violeta brand.
Filles ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%?:&*()_+.
Av e n i r L i g h t ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%?:&*()_+. Av e n i r B l a c k ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%?:&*()_+.
COLOR PALETTE
Black
White
Gold
CMYK 100 100 100 100
CMYK 0 0 0 0
CMYK 25 38 100 3
PANTONE Process Black C
PANTONE P 1-1 C
PANTONE METALLIC
RGB 0 0 0
RGB 255 255 255
RGB 193 151 34 10122 C
PATTERN & TEXTURE
PATTERN
GOLD FOIL
BRAND ASSETS
STATIONERY
GIFT BOX
SHOPPING BAG
TISSUE PAPER
PACKAGING STICKER
SHIPPING BOX
WEBSITE
GIFT CARD
CLOTHING TAG
HANGER
EXTERIOR RETAIL SPACE
EXTERIOR RETAIL SPACE
INTERIOR SPACE MOODBOARD
SOCIAL MEDIA
CREATIVE STRATEGY AND CONCEPT The Instagram will facilitate promotion through a series of curated images reflecting the Violeta brand on Instagram. The target audience is social media savvy and concerned with their aesthetic expression.