FLORENCE AREA HUMANE SOCIETY
Branding Guide
Introduction The Florence Area Humane Society (FAHS) is a private, non-profit no-kill shelter located in Florence, Oregon dedicated to rescuing homeless and abused animals in the Florence area as well as educating others on animal issues such as cruelty and pet overpopulation. FAHS currently operates a shelter for cats and dogs, a thrift shop, and a boutique, all within Florence. Key to the design process of the new logo for FAHS was the local significance of the rhododendron flower. This can be seen in the shape of rhodendron leaves creating the head of a dog.
Current Logo
New Logo
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Primary Logotypes
Black & White For use on grayscale materials and light or white backgrounds
Color For use on light or white backgrounds
Reversed For use on color or dark backgrounds
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Logotype 1.
2.
Black & White
3.
Full Color
5.
4.
Blue
Pink
6.
Reversed (Blue) FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Reversed (Pink)
Logotype with Text 1.
2. FLORENCE AREA HUMANE SOCIETY
FLORENCE AREA HUMANE SOCIETY
Black & White
3.
Full Color
4. FLORENCE AREA HUMANE SOCIETY
FLORENCE AREA HUMANE SOCIETY
Pink
Blue
5.
6. FLORENCE AREA HUMANE SOCIETY
Reversed (Pink)
FLORENCE AREA HUMANE SOCIETY
Reversed (Blue)
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Improper Uses 1.
2.
3.
4.
TEXT Do not stretch or distort logo
Do not use colors not in the brand color palette
5.
Do not rotate logo
Do not place text on top of logo
6.
Do not use drop shadow or glow effects on logo
Do not place logo on top of a busy backdrop
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Color Palette
Blue R:97 G:200 B:210 C:57 M:0 Y:19 K:0 #60c7d1 Pantone 3252 C
Pink R:241 G:100 B:104 C:0 M:76 Y:51 K:0 #f16367 Pantone 178 C
White R:255 G:255 B:255 C:0 M:0 Y:0 K:0 #ffffff Pantone Bright White
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Typefaces Gotham For logo
Medium ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Avenir
For all other text Book
Heavy
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Stationery
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Business Cards
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Back
Front
FLORENCE AREA HUMANE SOCIETY
FAHS Shelter 2840 Rhododendron Dr. 541.997.4277 fahsoreg@gmail.com www.florencehumane.org
FAHS Shelter 2840 Rhododendron Dr. 541.997.4277 fahsoreg@gmail.com
FLORENCE AREA HUMANE SOCIETY
Back
Front
FLORENCE AREA HUMANE SOCIETY
www.florencehumane.org
FAHS Shelter 2840 Rhododendron Dr. 541.997.4277 fahsoreg@gmail.com www.florencehumane.org
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Back
Front
FLORENCE AREA HUMANE SOCIETY
Apparel
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
FLORENCE AREA HUMANE SOCIETY
VOLUNTEER
VOLUNTEER
FLORENCE AREA HUMANE SOCIETY
FLORENCE AREA HUMANE SOCIETY
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Current Website
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
New Website
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE
Boutique Gift Cards
FLORENCE AREA HUMANE SOCIETY BRAND GUIDE