BRAND BOOK
WHO WE ARE When we band together to rectify our future, we can
KINDLE CHANGE IGNITE THE FIRE ILLUMINATE THIS REVOLUTION
are scripting our own destiny. This is
OUR STATE. OUR MOMENT. OUR VOTE. So we say, If you don’t like it
LEARN ABOUT IT. THEN, VOTE ABOUT IT.
PRIMARY LOGO
DIY NATION
POLITIC PLAY
ONE AND INDIVISABLE
Now more than ever, young people have found it in themselves to start change on their own terms. This energy aligns with Rabble Mill’s ethos and is shown visually through hand drawn type.
Keeping the young in young voters, although the campaign deals with some serious issues, it remains light and approachable. The more serious serif type is hand drawn and unpolished, filled with softer colors.
A family of softer non-partisan colors are used in the logo and throughout the brand. These colors could be political on their own, but together form one harmony, one nation. The letters lean upward, moving forward together
PRIMARY LOGO
REVERSE LOGO
LOGO
LOGO
BRAND ELEMENTS
BRIGHT PERIWINKLE C 41 M 22 Y 0 K 0 R 138 G 180 B 254 HEX #8AB4FE
BERRY RED C 10 M 90 Y 37 K 0 R 217 G 64 B 110 HEX #D9406E
MINT JULEP C 58 M 2 Y 45 K 0 R 107 G 191 B 163 HEX #6BBFA3
ELECTRIC YELLOW C 7 M 20 Y 86 K 0 R 240 G 199 B 69 HEX #F0C745
LILAC C 17 M 37 Y 8 K 0 R 207 G 166 B 191 HEX #CFA6BF
BRAND ELEMENTS
AVENIR FONT FAMILY AVENIR BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ
HEADLINES
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Avenir Heavy AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Avenir Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Avenir Roman AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Avenir Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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Sub-Heads
Body copy
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Bylines
BRAND ELEMENTS
THE FLAG
A recognizable symbol of patriotism (and what’s more patriotic than voting)
NEBRASKA
To keep the campaign state specific
BALLOT TICKET
To bring back the conversation on voting
EXCLAMATION MARK (and other lines) To maintain the energy and excitement of change
STAR
Symbolizes one of a kind just like how every vote counts