PROCESS BOOK LINCOLN.
Sabrina
DESIGNED.
Sommer
1
1
notes - august
5-9
5-9
11 - 21
september - project 1
Table of contents october - project 2
december - project 4
43 - 59 23 - 41 61 - 80
november - project 3
3
3
5
5
notes and other doodles
7
7
August calendar sketches august
notes and other doodles
9
9
11
11
LINC
COLN.
Project 1 13
13
Project 1
“you are asked to create a poster for the department of Art, Art History, and Design at the University of Nebraska-Lincoln. Emphasis is placed on concept, establishing meaning, playing with meaning. Posters must combine at least two forms of imagery in Photoshop. � 15
15
Inspiration
collage art bright colors line work texture old photographs defacing yearbooks italics highlighting senses make believe the 80s motion old vs new contrast puns 17
17
LINCOLN.
DESIGNED.
Ideation
Lincoln
LINCOLN.
Designed DESIGNED.
https://arts.unl.edu/ University of Nebraska-Lincoln Hixon-Lied College of Fine & Performing Arts
19
19
LINCOLN.
DESIGNED.
arts.unl.edu
LINCOLN.
Final poster. Chose CMYK colors to stand for traditional graphic design practice, and bold colors to show the future.
DESIGNED.
arts.unl.edu
21
21
23
23
Project 2 25
25
Project 2
“There is a movement within design to create a sub specialty of the design profession called Design for Social Change where designers apply their unique creativity, processes, tools, methodologies and skills to contribute to the needs of a larger society. The truth of the matter is that designers, artists and communicators have historically played an integral role in social change, revolution and social justice since the earliest times. But let us not forget, we have also played a role in communism, war, inequality and racism. As designers we must hold ourselves accountable for our communication.�
27
27
At first, I was inspired by friends in the LGTQ community, especially those who are transgender. I had become more aware of transgender rights after learning how many states discriminate against them in the workplace
29
29
However, I can’t help what I’m passionate about. Soon before the project, the hearing for brett Kavanaugh was held. I had been following the news story the entire month, and the outcome left me disgusted, dissapointed, but ultimately not surprised. These feelings motivated the shift in my concept.
31
31
Inspiration
Obama ‘08 campaign 70s feminist artwork comic illustrations contor line drawings poster exhibit @ the Sheldon duo tones picket signs simple text patriotic optomistic each of these has a feeling of haramony and freedom that I wanted my design to feel like 33
33
BELIEVE
WOMEN
This was my first draft. I drew both Christine blasey Ford and Anita Hill. Together they show the struggle of women being believed and how it plays into partisianship.
35
35
The final version incorporated themes of patriotism through color, and protest through the 70s inspired hand lettering.
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37
After posting the design to social media it gained popularity and people requested it to be on merchandise. I donated part of the proceeds to Voices of Hope, a local shelter helping those who’ve suffered domestic abuse.
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39
41
41
43
43
y ou’re not dea d
ba
by
sl e d g e
records
r
live on HNFM
the
got to l o v
I for
e m fa y
Project 3 45
45
Project 3
“As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable and create life long relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it is a start-up, a nonprofit, or a product.Brand identity is the core elements that make up the branding system. It unifies disparate elements into a whole system. At the heart is the brand mark, logotype or symbol.�
47
47
In the choice to create my own company or redesign an existing one, I decided to create my own. It had always been a dream to work for a cool record company like Matador, Columia, or Sub Pop. To live through this I created “Jigsaw Records” because the only thing I love as much as music are puzzles and it’s the title of my favorite Radiohead song.
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49
Inspiration
small DIY record labels hand drawn logos fun merchandise bands that play houses not trying to be big rough edges no straight lines lowercase based in a smaller city wide variety of genres use of puns puzzles from barnes and nobles innovative persona something people can draw 51
51
Ideation
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53
Final logo and wordtype. A DIY geared local record label which wants to show clients it’s expressive and experimental. Wanted loud contrasting colors and a playful wordtype.
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55
Merchandise
the e
This included mugs, shirts, hats, demo sleeves, and stickers
of days nd
dinner dates for
s
c ar es v
n
records
s h e w as m y r y a otos
records
57
57
brand book spiral bound noteook for all brand guidelines and positioning statement
59
59
61
61
Project 4 63
63
Project 4
“Based on the long history of editorial design, you are asked to create an original magazine. The target market is both male and female readers with an interest in the arts & design. The magazine is a high-end magazine aimed at students,�
65
65
Inspiration
illustrations cartoons zines broad city my sketchbook vibrations texture patterns organice shapes aliens dinosaurs bad handwritting passing notes silliness 67
67
The concept that “Syn” was founded on was to communicate synesthesia in a visual way. Synesthesia is the connection of senses, most commonly between hearing and sight. The most common case is when a song or sound portrays a certain color. At first, I was going to call the magazine “hear color” with the use of collage inspirations. After exploring that idea, I played with calling the whole magazine “synesthesia” which then became “syne”. I then shortened it to “syn” because it portrayed a more fun and blunt tone. 69
69
After sketching out some ideas I then designed them digitally on illustrator. I aimed to emulate a playful and fun feel in my drawings, not stressing proportions or any realism at all.
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I wanted Red to feel fast and sharp. Red is an extremely overpowering color so I wanted the design on these pages to reflect that.
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I wanted Green to e more sutle and flowy. I didn’t want it to seem too overbearing and wanted it to have a very relaxed nature and line work.
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The covers relate to how the colors are complementary. Each one completes and competes with the other. This gives the magazine a consistant feel.
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Each playlist has a Spotify QR code that can e scanned through the app. This takes you straight to the playlist. Spotify is a featured advertisement in the magazine mimicking the style of their “Year Wrapped� campaign.
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this year I learned nothing good comes easy, R Taco has the best queso, and that life is too short to not say how you feel at every moment
cheers, to what comes next
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81
DESIGNED.
arts.unl.edu