records
The brand bible records
1
hi, we’re jigsaw
(and not the scary kind)
Jigsaw Records is a midwest-based independent record label in Omaha, Nebraska. that’s right, we do all our own stunts. our goal is working with artists to record and release their narrative with kickass visuals to match. we obviously aren’t here to make you famous. we aren’t here to take over an act. we aren’t here because we don’t want to be. we’re here to connect with artists. to promote and create music to represent them and their vision as faithfully and diligently as possible.
records
3
you see your true colors “my iron lung” RGB: 45, 45, 45 CMYK: 70, 64, 63, 64 HEX: #2c2c2c Pantone: P 179-16 C “london calling” RGB: 71, 99, 255 CMYK: 76, 64, 0, 0 HEX: #4763ff Pantone: 2726 C for black and white designs red puzzle
RGB: 150,150, 150 CMYK: 44, 36, 36, 1 HEX: #969696 Pantone: P 179-7 C
“another brick in the wall” RGB: 237, 74, 92 CMYK: 1, 86, 56, 0 HEX: #ed4a5c Pantone: 185 U RGB: 89, 89, 89 CMYK: 63, 55, 54, 28 HEX: #595959 blue puzzle Pantone: P 175-14 U
for black and white designs
“blue monday” RGB: 0, 196, 255 CMYK: 63, 2, 0, 0 HEX: #00c4ff Pantone: 306 U “white wedding” RGB: 255, 255, 255 CMYK: 0, 0, 0, 0 HEX: #ffffff Pantone: P 75-1 U
and ours too, we are
we are not
for self starters.
for a one man show.
your guidance counselors.
your creative babysitters
ready to share your art
ready to capitalize your talent for our own benefit
for those following a DIY ethic.
for those waiting for things to happen to them
more than managers
more than a small business
for those doing it for the art
for those doing it for a record deal
light-hearted and friendly
lazy and passive
embracing a different sound
just an “indie� record label
up for a challenge
a hollywood recording studio
records
5
primary logo
records
7
secondary logo
records
records
records
records
records
records
records
records
records
typeface: glacial indifference regular. always lowercase
records
9
wordtype logo
records
records
records
records
records
records
records
wordtype used for copyright as well on any released material
records
11
jig saw alter colors of design
distort design
change hand-lettering
use effects in design
not use correct CMYK/RG color codes
records use font other than glacial indifference
hey donâ&#x20AC;&#x2122;t do any of <--- that stuff records
13
apparel logotypes these were made to work on a variety of different colors and material.
records
records
records
15
weâ&#x20AC;&#x2122;ll do whatever it takes to make your sound heard,
and weâ&#x20AC;&#x2122;ll do it caffeinated. records
17
with a couple bad hair
days. (a couple is a relative term)
records
19
the e
but, weâ&#x20AC;&#x2122;ll get you there
dinner dates for
y ouâ&#x20AC;&#x2122;re not dea d c ar es v
sl e d g e
s
ba
by
of days nd
records
s h e w as m y r y a
r
live on HNFM the
got to l o v
I for
n
records
ai ol etno sb o
y
e m fa y
records
records
from the demos
to the album records
records
21
and weâ&#x20AC;&#x2122;ll do it in style.
you give us all the pieces. donâ&#x20AC;&#x2122;t worry, weâ&#x20AC;&#x2122;ll put it together for you.
records
23
records