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Case Study 02. Republique Theatre
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Background The task was to build an identity that matches the vision of the new Danish theatre based in Copenhagen: “REPUBLIQUE is an international theatre, which builds a bridge between the classical theatre’s powerful stories and the physical theatre’s innovative, provocative expression”. An important part of the task is to make a strong, simple, visual poster concept which expresses the vision, the individual performances and which at the same time creates attention.
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Logo The circle is used as the symbol for the new REPUBLIQUE theatre. The circle symbolises a community of shared values across nationality, gender and age and serves as a reminder thatthe audience is at the centre of all that REPUBLIQUE does. The use of copper as the corporate REPUBLIQUE colour is inspired by the copper roofs of Copenhagen.
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Application To ensure a clear recognition of the theatre the circle appears on all posters in the exact same size and place, thus allowing constant change in the artistic expression from season to season. The brand universe allows the theatre to express its vision in the presentation of every play, so that every story becomes a part of the larger REPUBLIQUE story. The fluorescent pink is chosen for first season to create a powerful, visual synergy between image posters and the posters for the individual performances. Each Season the colour changes i’m assuming. Flourescent orange has also been used to differentiate one event from the next.
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As you can see, to keep the brand consistant, the circle is used every time in the exact same place and the type is always the same, big and bold. This is effective and means that the colour can be constantly changed from season to season whilst still keeping a strong independent look to the brand.
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I love how bold and bright this campaign is. The spot colour of the neon orange really makes it pop in the surrounding that it is placed in.
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Similarly , you can see how effective it is ehen altered to the neon pink colour. I also really like the use of collaged imagery within these bold shapes, colour and type. Theres something quite unique about it whoch grabs attention.
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You can see how the brand transfers to editorial with ease. The large circle is a real focal point, and again the neon colours are used to make it pop.
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The simple circle, used with the spot varnished copper effect creates a solid identity which is in a way mysterioous, but definetely stands out.