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Case Study 02. Pet Shop Boys
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Brief Legendary Record Designer and Mancunian Mark Farrow created the “Brand System” for Pet Shop Boys’ latest record, entitled Yes.
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Brand I was at a live intereview and talk with Mark Farrow recently in Manchester. He explained his ideas for this brand. It started with the fact that it was primarily going to be sold digitalally. On Itunes and on Samrt Phone Screens, which meant that the image for the cover had to be clean, clear and not intricate. The second part was based from the title of the album, Yes, which is where the tick came from. The coloured boxes that make up the tick, represnt a song on the album. There are 11 all together.
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Mission & Production Inner slleeves and booklet design for the CD merged black and white imagery with patterns made up form the coloured blocks. More fun was had with the vinyl and promotional material, where they could use more expensive techniques and concepts with a single record vinyl limited edition box and foiled material production.
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Limited Edition Boxset This limited edition boxset used each song on the slbum pressed on a seperate vinyl with it’s own sleeve. Each block colour was used for each record and song colour coded. The records can be spread out and re-aranged to create a massive tick on a surface and the gold metal addition on the front of the box adds a touch of class.
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Logo & Promo A Range of promotional material was created such as merchandies like t-shirts and posterswhich used various techniques. One of which included gold and black foiling. The “P� logo was generated from the block shapes to represent the name of the band.
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Brand Adaptation The brand can be re-invented, re-interpreted for different uses. For example these two special edition CD’s for the band’s live recording use photographs within the blocks to add something new, and the same shapes are altered to make something new on the right.