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Case Study 05. Theatre Royal
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Background Based in Plymouth, Theatre Royal are an Independent arts theatre open to the public specialising in Ballet, Drama, Opera, Pantomime and Comedy. They was looking for a re-brand as part of their ‘Rejeneration Project’.
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Logo I’m quite impressed with this new regenerated brand campaign as the designers was on strict instructions to work with the new logo, to integrate it into their new client base. I think, this is a great idea to use the same shape of the logo, but alter the treatment depending on the varied performances and client base.
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Application The campaign was spread across print and web based collaterol as well as a nice little video to host on the website to help promote the company. Each shape took on a colour and this was applied to the different sectors of the performances, making it easier for users to intereact with and pick out of the coded system what best suits them,
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The logos are recreated with a 3D element to them, using various different objects relating to the different sectors. This is then applied across print material such as the tickets you can see on the far right.
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A corpeate typeface was also created for the Theatre to bring through some of the historic qualities into the newly refurbished and very colourful design.