Brief 06 _ Personal Branding _ Submission Boards

Sam Lane

Extended Practice

OUGD603

Persona Branding

Background

Target Audience / Tone of Voice

As a designer, I wanted my personal branding to reflect who I am to some extent, but not in an overpowering way. As i take influence from great designers such as Paul Rand, Massimo Vignelli and Peter Saville, I realise how important it is to let your work do the talking, and keep your personal branding, clean but not designed in any particular style.

The Target Audience is essentially other Designers and Creatives as well as potential clients. This is a tough one to balance in order to make an impression on both of these categories. It needs to be clean and well crafted to appeal to a design related audience, but also needs to have something about it which clients will appreciate.

Brief

Deliverables

Personal Branding for myself which will include a brand mark, colour scheme and supporting copy writing that will be applied across both print and web based deliverables.

- Primary Brandmark - Business Cards - Full Stationary Range - Hand Embosser - Digital & Printed Portfolio - Website - Web Presence

01/08

Sam Lane

Extended Practice

OUGD603

Typecast

Brandmark

Copy

The brandmark is slightly customised Minion Pro typeface. I wanted something that was classic, whilst also remaining a comtemporary edge. Through my research and development, I wanted to come up with a brandmark which could stand the test of time, and I feel this was achieved through this simplified mark.

As well as the brandmark and colour scheme, I wanted my personaity to come across through my brand and how it was presented. I felt that this could be achieved through the use of copy-writing, in a style of writing which is unique to me. I have devised a system which uses the title ‘Graphic Designer &’. This is followed by various descirbing words which can be applied both proffesionally as well as personally as displayed in the copy below;

02/08

Graphic Design & Creative Direction

02

Brand Guidelines

Colour Again, much like the brandmark itself, I wanted the palette of the brand to be simple, clean and minimalist, so this was achieved through the use of a primarily black and white palette, with an additional colour which is applied through stock. The colour will be a light brown manilla, which is oftern found in exsisting enevelopes.

Graphic Designer & Letter Writer

Graphic Designer & Friendly Northerner

Graphic Designer & Invoicer

Graphic Designer & Idea Generator

Graphic Designer & Compliment Giver

Sam Lane

03

Extended Practice

Creating Grids & Hand Rendered Letterforms

OUGD603

Typecast

Collecting Data

Grids & Hand Rendered Type

We used Carbon Copy Paper to Collect the data which meant that when the subject wrote onto the paper their handwriting was trasnfered through, straight onto our grid for analysis. We used a checklist and rule book which helped us to catergorise the handwriting into certain characteristics, through our extensisve research.

We generated grids which related directly to the style of our typeface.

For example, the subject I was working on had very rounded letters, which were also bold, which meant the grids I was working on needed to be made up of circular shapes interlocking. We used these grids to generate our type, by hand initially. We went through a number of different stages actually sketching the type out before we was comfortable to then take these ideas to digital.

03/08

Sam Lane

05

Extended Practice

Type Specimen Sheets

OUGD603

The basic stationary range includes a letterhead, invoice, compliment slips and envelopes. It’s important to keep a professional edge, whilst also maintaining the bold character of the brand.

Typecast

05/08

As well as the basic range of stationary, further products have been created for the brand. A compact Disk which contains a showreel of the Adventure Films brand will be printed in a larger quantity and handed out to potential clients along with the limited edition ‘ticket style’ business cards which again will be used as creative promotion.

Sam Lane

08

Extended Practice

Web Presence Portfolio

OUGD603

Typecast

Website

Type Generator

The Typecast Website allows people to get involved with the experiment if they wish too. The layout is shown on the left. As we are working with Type and Grids, the layout for the website cloely resembles the layout used across print. This helps bridge the gap and keep the visuals consistant. The branding also runs across Social Media, to help keep the brand image consistant.

Built into the website is a ‘ Type Generator’ which user can physically interact with using the cursor or their finger, if using touchscreen devices such as an iPad. The idea is thtat the shapes that make up the typeface help users learn the structure and grounds of the typeface whilst also having a bit of fun trying to spell out different words, or even creating their own typeface.

08/08