Brief 05 _ Adventure Films _ Final Boards

Sam Lane

Extended Practice

OUGD603

Adventure Films

Brief / Background

Tone of Voice

Branding and Art Direction for Adventure Films, a Creatively-led Independent Film Production Company based in Luxembourg.

The Tone of Voice needs to be friendly and warm. The fact that the business is independent and small needs to come across as well as the idea of the unknown and the adventurous. This is achieved through the use of craft, visuals and also copy.

“Film is adventure. And you will need a good friend to accompany you through the journey. We are passionate about film. And we would love to plan and start the next adventure with you.� Their clients inspire them to create strong, visual works: from animation or corporate films to TV commercials, web content, music videos and short films.

Target Audience The Target Audience is split into two distinct categories. The first being creative minded people, looking to visualise their idea for a short film, music video or something similar. The flip side of this group of people, are corporate companies, looking for TV commercials or piece of film to help sell their business.

Therefore, I needed to balance creativity and professionalism.

Deliverables - Brand Guidelines - 50 Page Physical Portfolio - 50 Page Digital Portfolio - 9 x Promotional Postcards - Business Cards, Letterhead, Invoice, Comp Slips, Envelopes - Interior / Exterior Design - Website

01/11

Extended Practice

Sam Lane

01

Reference

OUGD603

Adventure Films

Industrial Materials

Key Sources of Inspiration

After learning that Adventure Films runs the studio out of a Shipping Container, I realised that this was a really unique thign that could possibly make the company stand out from competitors whilst also giving it a USP. Because of this reason, I took most of my influence from Industrial Materials, and really want to push the idea of juxtaposing hard textured materials which beautifully designerd and laid out print.

- Sterling Board (Chip Board) - Nuts & Bolts - Corrugated Metal - Brushed Steel - Orange Mesh Netting - Stencilled Typography

02/11

Extended Practice

Sam Lane

02

Research

OUGD603

Adventure Films

Braun

Swiss Design

For this project, I also delved into the world of Braun for some pure, simple and clean modernist design influence. Already as one of my favourite designers, Dieter Rams was particular a big influence for this brief when it come to choosing colour scheme, design shapes and layout.

I also looked at various other studios who were working on creative briefs. I was pretty set on using a certain colour scheme, so starting to target visually pieces of designer which followed a sequence. I really like this application from print to web from swedish design studio, BVD.

03/11

Sam Lane

03

Extended Practice

Development

OUGD603

Adventure Films

Initial Concept / Development There was quite a lot of initial development for this brief as the client I was working with didn’t really have a clear vision at first. He knew what he didn’t want, but not actually what he wanted. This meant that I creted multiple Identities, two of which are shown here and the rest on my blog before finally settling for the stencilled lettering.

04/11

Sam Lane

04

Extended Practice

Brand Guidelines

OUGD603

Adventure Films

Logo

Typography

A custom stencil-like rounded logo has been created which is unique to the Adventure brand. This has the strong Industrial references of an action packed adventure, with a much more rounded friendlier craft and feel which represents the ethos and structure of the brand.

As well as the custom logo, there are two separate fonts that are use for the brand. The first typeface is a headline font and is where the logo has been developed from, Arial Rounded. The second typeface, DIN, is to be used for all body copy and larger sections of type.

Colour

Image Treatment

The client and I decided on a strict colour scheme of Orange, Black and White. We felt this had the perfect balance of being loud enough to shout for attention, whist also keeping that Professional looking edge.

All images are treated in the same way, using a coloured gradient overlay to help inject the brand into the photography usage. This will help combine the type and image in a powerful way to keep the brand omnipresent. Stills from films will also be treated this way.

05/11

Sam Lane

05

Extended Practice

Business Cards

OUGD603

Adventure Films

Triplex Printed

Industrial Qualities

The business cards are triplex printed and die cut with the stencil logo.

This helps reinforce the industrial qualities of the brand in a unique and tactile. GF Smith Colour plan Orange stock has been used to encase the Black stock in the middle.

The whole brand has a very industrial look and feel to it. I decided to photography the brand on top of sterling board finish, as well as using lots of stencil-like finishes as this is added to the brand as an extra material swatch and look, and will be used consistently to help reinforce the idea of adventure.

06/11

Sam Lane

06

Extended Practice

50 Page Portfolio

OUGD603

Adventure Films

Cover & Pages

Screw & Post Binding

The front cover of the portfolio follows the brand system well. The orange stock is die cut and sits on top of the black stock, much like the business card does. This creates a tactile feature for the cover.

The layout and page sizes have been carefully crafted for maximum displaying purposes.

The portfolio has been bound using a screw and post technique. The 2.5cm margin down the left side of the individual leaves leaves enough room for the screw bind to keep the whole book together.

07/11

Extended Practice

Sam Lane

07

OUGD603

Adventure Films

08/11

Stationary The basic stationary range includes a letterhead, invoice, compliment slips and envelopes. It’s important to keep a professional edge, whilst also maintaining the bold character of the brand.

As well as the basic range of stationary, further products have been created for the brand. A compact Disk which contains a showreel of the Adventure Films brand will be printed in a larger quantity and handed out to potential clients along with the limited edition ‘ticket style’ business cards which again will be used as creative promotion.

Sam Lane

08

Extended Practice

9 x Postcards

OUGD603

Adventure Films

09/11

Iconic Quotes

Storyboard Notebook

The collection of 9x postcards are used to help promote the brand to potential clients. The copy has been carefully chosen to help bring the warm and friendly nature of the company across. Quotes have been hand-picked from iconic films to help represent the idea of taking a client on an adventure.

The Storyboard Notebook is a custom designed notepad that can be used for multiple purposes. This ensures that the brand is carried through from the idea stages, right through to the finished delivered piece of film.

Sam Lane

09

Extended Practice

Web Presence

OUGD603

Adventure Films

Multiple Platforms

Social Media

The brand transfers seamlessly into digital with a responsive website that runs across multiple platforms with ease. The website runs on a simple grid format which shows the navigation bar sitting at the top of the page with a large content container underneath this which contains a variety of different feature images, slideshows and videos. Underneath this is the main content of body copy and external links with a copyright bar at the bottom of every page.

As you can see from the Twitter example above, the brand is further applied to Social Media with ease. The idea of using the bold photography with the bold colour scheme maintains a powerful striking brand and visual.

10/11

Sam Lane

10

Extended Practice

Exterior & Interior

OUGD603

Adventure Films

Art Direction

Materials

The brand is applied even further into the interior and exterior of the studio workspace. Industrial materials are made use of to help reinforce the brand aesthetic. These tie in really well with the concept as well as the execution of the brand.

Sterling Board is a common theme and material used throughout the brand which helps re-inforce the idea of industrial and adventure. This has been proposed to be used within the interiors of the studio space.

Corrugated metal has been proposed for the exteriors, influenced very much so by the ‘shipping container’ look and feel. These are decorated with the brand in stencil form. The bright orange colour is used as a feature colour and pairs quite well with the more earthy wooden look and feel.

11/11