Sam Lane
Extended Practice
OUGD603
Akin Bolaji Osun
Background
Target Audience / Tone of Voice
Logo
Akin Bolaji Osun is a third year fashion student and soon to be graduate at Leeds College of Art. He is looking for a personal and professional brand and identity for him as a Fashion Design Graduate including Web and Print based collateral for his own Identity and his latest Fashion Range.
The target audience will be determined by Bolaji. The current target audience is potential investors in his products, which is primarily young proffesional women, but also potential investors in his talents, fashion based companies.
The logo is inspired by Bolaji’s inspiration and heritage. His work features a lot of pattern based prints which is influenced by african culture and pattern. The shapes that make up the logo, have been developed by using the shapes of the letterforms in his name, and pattern based research .
Brief Outline
Brand Imagery
Colour
His Personal Brand will include a logo and a solid identity including a corporate typeface and colour scheme,which will be applied across a full range of stationary, print collateral and products necessary for personal andprofessional use.
The brand imagery will be primarily photography based, along with the sloid brand applied across it. Layout will be determined by the influences of Bolaji’s working style.
The core colour scheme will be black and white, and focus heavily on quality, craft, stock and process. His latest fashion range will introduce a spot colour, to make it pop, but remain consistant within the brand.
His latest Fashion Range will be a three-way collaboration with the Fashion Designer himself, a Photographer and myself to Brand, Art Direct and style the Range and create a finished Look book and Web Presence for the Range.
01/10
Sam Lane
Extended Practice
01
OUGD603
Akin Bolaji Osun
02
02/10
03.
04.
01
The logo is inspired by Bolaji’s inspiration and heritage. His work features a lot of pattern based prints which is influenced by african culture and pattern. The shapes that make up the logo, have been developed by using the shapes of the letterforms in his name, and pattern based research .
02.
The core colour scheme will be black and white, and focus heavily on quality, craft, stock and process. There needs to be a sense of luxury across his brand, which will also represent the price range his fashion range of clothing falls under. This will be a proffesional core brand which will be at the heart of all his transactions. The colour of his clothing can be paired up with this brand without any problems.
03.
His latest fashion range will introduce a spot colour, to make it pop, but remain consistant within the brand. The colour scheme will make it clear that it is differentiated from the core brand and could possibly change for every season.
04.
The Sub-Logo of the main logo will be used across the fashion range to help promote and sell it to the chosen demographic. These ralte directly to some of the print-based garments within the range. Very Pattern based, but also realting to the
Sam Lane
01
Extended Practice
Invoice / Letterhead Spot Varnish applied w/ Vinyl on Embossed China White Stock.
OUGD603
02
Akin Bolaji Osun
Spot Varnish Envelopes Black Gloss Vinyl Applied on Black Card Stock.
03
Comp Slips & Labels Black Gloss Vinyl Applied onto Crisp White Card Stock and onto China White Stock. Additional Metal Ring Spin & Black Cotton Band.
03/10
Sam Lane
01
Extended Practice
OUGD603
Copper Plate Business Cards
Copper Plate Business Cards
Top Image : Black Inked Embossd White Stock Bottom Image : Blind Embossed Black Stock
Black and White Inked Embossed & Debossed Business Cards on White and Black Stock
Akin Bolaji Osun
02
03/10
Layout A Poffesional and clean layout. The different weghted strokes seperate the peices of information and this is carried through from the letterhead, compliment slips right through to the back of the business cards.
Extended Practice
Sam Lane
01
Invite Spot Varnish applied w/ Vinyl on Embossed China White Stock.
OUGD603
02
Akin Bolaji Osun
Spot Varnish Envelopes Black Gloss Vinyl Applied on Black Card Stock.
03
Comp Slips & Labels Black Gloss Vinyl Applied onto Crisp White Card Stock and onto China White Stock. Additional Metal Ring Spin & Black Cotton Band.
03/10
Extended Practice
Sam Lane
01
Invite Spot Varnish applied w/ Vinyl on Embossed China White Stock.
OUGD603
02
Akin Bolaji Osun
Spot Varnish Envelopes Black Gloss Vinyl Applied on Black Card Stock.
03
Comp Slips & Labels Black Gloss Vinyl Applied onto Crisp White Card Stock and onto China White Stock. Additional Metal Ring Spin & Black Cotton Band.
03/10