Lane.
Wigan Little Theatre
Branding & Promotion
Background
Target Audience / TOV
Logo Development
Akin Bolaji Osun is a third year fashion student and soon to be graduate at Leeds College of Art. He is looking for a personal and professional brand and identity for him as a Fashion Design Graduate including Web and Print based collateral for his own Identity and his latest Fashion Range.
The target audience will be determined by Bolaji. The current target audience is potential investors in his products, which is primarily young proffesional women, but also potential investors in his talents, fashion based companies.
The logo is inspired by Bolaji’s inspiration and heritage. His work features a lot of pattern based prints which is influenced by african culture and pattern. The shapes that make up the logo, have been developed by using the shapes of the letterforms in his name, and pattern based research .
Brand Imagery
Colour Scheme
The brand imagery will be primarily photography based, along with the sloid brand applied across it. Layout will be determined by the influences of Bolaji’s working style.
The core colour scheme will be black and white, and focus heavily on quality, craft, stock and process. His latest fashion range will introduce a spot colour, to make it pop, but remain consistant within the brand.
Brief Outline His Personal Brand will include a logo and a solid identity including a corporate typeface and colour scheme, which will be applied across a full range of stationary, print collateral and products necessary for personal and professional use. His latest Fashion Range will be a three-way collaboration with the Fashion Designer himself, a Photographer and myself to Brand, Art Direct and style the Range and create a finished Look book and Web Presence for the Range.
01/07