Brief 05 _ Brand Development 01

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Concept 01

Trimmed Typography

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Brandmark 01

Brandmark 02

The Primary Brandmark is trimmed typography.

Helvetica is clear, universal and professional. This has been modified to give a real sense of Adventure, whilst remaining professional and not too literal.

the Brandmark is dynamic, unique and visualises a sense of movement.

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Typography

Helvetica Bold.

Helvetica is globally universal and brings a sense of professionalism to the business.

When using documents where Helvetica isn’t available, please use Arial.

Helvetica Light.

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Colour

01

The Three-Way Colour Scheme uses a muted Black and White base colour scheme with the addition of a bright sunburst yellow.

The yellow is a visual metaphor for adventure. It’s bright, it’s clear and it’s fun.

Tints

02

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Brandmark Application

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Copy

01

Copy

02

The Primary Brandmark can be inserted within copy, to help solidify the brand through spoken word, typography.

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Overlaid Moving Imagery

The Brand mark can be inverted and applied over moving imagery to help solidify the brand throughout the actual films.

This could be at the start or end of the film.

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Overlaid Moving Imagery

The Brand mark can be inverted and applied over moving imagery to help solidify the brand throughout the actual films.

This could be at the start or end of the film.

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Physical 01 Application

The logo can be applied in key ink to yellow stock for physical deliverables.

On top of this, could be a peel able white sticker or even a scratch away white application (like you would find on a scratch card) which reveals the trimmed typography underneath.

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Promotion

01

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Promotion

02

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Showreel Compact Disk

01

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Website

01

The hompage could be bold to grab attention and to keep visitors interested.

It can use a variety of copy to help sell the business to potential clients.

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Website

01

As you can see from this mock-up of the Showreel page, the content is the same, but the display is much more proffesional, and the identity is carried through to remain consistant

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Website

01

The tagline ‘ Let’s go on an Adventure Together’ can be used as a starting point to help build the brand around the idea of taking the client on an adventure with the business.

This could be progressed with diagrams, maps, stamps and other various tools for the adventure that can help tell the story.

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Concept 02

Distorted Typography

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Films

Brandmark 01

Brandmark 02

Made by

Films

The Primary Brandmark is distorted typography.

Helvetica is clear, universal and professional. This has been modified to give a real sense of Adventure, whilst remaining professional and not too literal.

the Brandmark is dynamic, unique and visualises a sense of movement.

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Typography

Helvetica Bold.

Helvetica is globally universal and brings a sense of professionalism to the business.

When using documents where Helvetica isn’t available, please use Arial.

Helvetica Light.

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Colour

01

The Three-Way Colour Scheme uses a muted Black and White base colour scheme with the addition of a bright sunburst yellow.

The yellow is a visual metaphor for adventure. It’s bright, it’s clear and it’s fun.

Tints

02

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Copy

01

Copy

02

The Primary Brandmark can be inserted within copy, to help solidify the brand through spoken word, typography.

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Brandmark Application

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Brandmark Application

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Physical 01 Application

The logo can be applied in key ink to yellow stock for physical deliverables.

Portfolio

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Showreel Compact Disk

01

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Concept 03

Adventure Stamps

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Brandmark 01

Brandmark 02

The primary brandmark takes two forms for this concept.

Adventure Films.

The first is the stamped polygon shape which contains text within it. The shape and layout is inspired by ticket stamps, which emphasise the sense of adventure and a journey between the business and the client.

The second primary brandmark is the Helvetica logo. This will maintain that the business keeps its proffesionalism.

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Typography

Helvetica Bold.

Helvetica is globally universal and brings a sense of professionalism to the business.

When using documents where Helvetica isn’t available, please use Arial.

Helvetica Light.

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Colour

01

Tints

02

The first option for the colour scheme.

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Colour

03

The Three-Way Colour Scheme uses a muted Black and White base colour scheme with the addition of a bright sunburst yellow.

The yellow is a visual metaphor for adventure. It’s bright, it’s clear and it’s fun.

Tints

04

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Ticket Business Card

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ADV

Ticket Business Card

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01

02

03

04

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Portfolio Example

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Portfolio Example

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Website Navigation

Stamp Structure

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Website

01

The hompage could be bold to grab attention and to keep visitors interested.

It can use a variety of copy to help sell the business to potential clients.

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Website

01

The hompage could be bold to grab attention and to keep visitors interested.

It can use a variety of copy to help sell the business to potential clients.

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Website

01

The hompage could be bold to grab attention and to keep visitors interested.

It can use a variety of copy to help sell the business to potential clients.