Sam Lane
Brief
OUGD505 ___ The British Independant Film Festival
Brief
Re-brand The British Independant Film Festival to raise awareness of the Independant Film Industry and celebrate Young Talent to a more contemporary audience.
Background
Considerations
The Festival is running on a very low-budget, as is the Industry. The lack of funding means that not many people in England are aware of Independant Film and the Heritage of it in this country.
Consider what will help to reconnect the target audience with the History and Culture of British Film, and where this be might be placed to engage full with the correct types of people.
Target Audience
Tone of Voice
Young, Cultured Creatives. 18-30. British & Europ
Intriguing & Spontaeous, Informative & Educational through the use of British Humour to connect with the aidence.
Deliverables
Branding, Idenity, Wayfinding Systems, Maps, Tickets, Id Tags, Wristbands, Promotional Posters These will be achieved through the use of neon coloured stock, paper craft, UV Inks and experimentation with unique formats, perforation and binding techniques.
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