Feel Good - Responsive

Sam Lane

The Feel Good Drinks Company

YCN

2013

01/10

Sam Lane

The Feel Good Drinks Company

Brief & Concept This is a re-design of the bottle labels for the Feel Good Drink Range, including 350ml plastic bottles, 750ml glass bottles and kids cartons. The brand name is clear in the fact they are offereing tasty, healthy, drinks.

To maintain a correct balance between the communication of healthy drinks and making people smile and feel good, it was important to produce simple, uncluttered pack design that is also unique, interesting and eye-catching. It was also important to emphasise the fact that it is healthy and made with pure fruit!

The target audience is 16-34 adults who are happy to pay a little more for a healthy tasty soft drink.

YCN

2013

02/10

Sam Lane

Logo & Brand The Re-Branded logo for the company provides a sleek new look. The message is still there plain and simple, but now gives off a more proffesional appearance to appeal to the correct demographic. It looks healthy and contemporary, whilst remaining versatile enough to look fun in context.

The Feel Good Drinks Company

YCN

2013

03/10

Sam Lane

Fruit Icons The New Labels will be consistant with minimalist shapes used to represent each of the different fruit flavours available. These logo’s will be combined with the brand logo to create the finalised label. Because the shapes are smooth, this makes them much more versatile when being used on a bottle. The shapes could be made big or small, and wrap around the label.

The Feel Good Drinks Company

YCN

2013

04/10

Sam Lane

750ml Glass Bottles The labels will be shrink wrapped to the glass bottle and be partially transparent and partially white coloured. The coloured juice inside will provide a backdrop for the bright white logo to sit on top of, and the name of the drink will be applied via a breakable sticker over the top of the bottle.

The Feel Good Drinks Company

YCN

2013

05/10

Sam Lane

750ml Glass Bottles You can see how the fruit shape wraps around the back of the bottle creating a sense of movemement as you move the bottle around in your hand. All the nutritional information and details are included on the back, in a clean and simple, easy to understand format. The white colour scheme is carried throughout.

The Feel Good Drinks Company

YCN

2013

06/10

Sam Lane

350ml PET Plastic Bottles The smaller plastic bottles take on a similar design to the glass ones, but are slightly differently layed out due to the dimensions. They too, will be shrink wrapped showing the coloured juice through. This provides a clean look, letting the healthy, juicy insides to do the talking.

The Feel Good Drinks Company

YCN

2013

07/10

Sam Lane

350ml PET Plastic Bottles You can see how the slightly different shapes will start to look across a range of products. This differentiates each flavour through design and colour but also keeps the set consistant.

The Feel Good Drinks Company

YCN

2013

08/10

Sam Lane

Kids Cartons The kids range will also be stripped back to the basics.

Thought has gone into how the design will work to appeal to both kids, and adults. The brand is continued from the bottles using the bold shapes and logo. A bolder type has been added to create the word kids whilst also on a curved stroke to subtly represent a smiling face on top of the circle.

This makes the packaging more appealing to kids too.The packaging would be printed one colour onto white plastic.

The Feel Good Drinks Company

YCN

2013

09/10

Sam Lane

Kids Cartons This is how the boxes of four cartons might look, keeping the same consistant design as the cartons themselves but on a larger scale. Icons have been added to represent the ‘1 of your 5 a day’. This encourages the healthy drinks into a parent and childs life.

The Feel Good Drinks Company

YCN

2013

10/10