What Is Good - Concepts

Sam Lane

OUGD505

We are...

We do...

W

Concept 1

The British Independant Film Festival

01/ 03

Sam Lane

OUGD505

Concept 2

Logo Projection Anamorphic Type

The second concept, or part of the branding is hopefully for the logo of the “B” along with the colour scheme to become a brand in it’s own right. This can be used throughout the branding material and festival, particularly through projection and anamorphic type.

The concept is to use Projection and Anamorphic Type to directly relate the brand to the physical ativity of watching a film at a cinema. This brings back these real qualities of film and can be used through promotion and throughout the festival to realise this.

The British Independant Film Festival

02/ 03

Sam Lane

OUGD505

Concept 3

British Film Collage

The final concept is to apply different classic British Films and quotes to grab the British public’s attention.

This can be simply achieved through the use of different quotes, or by using film stills to re-create the film but in a new setting.

The British Independant Film Festival

03/ 03