MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Great Britain Re-Brand
Module Leader/Tutors: Amber Smith,
(Set by The Beautiful Meme)
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Brief / Background Scotland are calling for Independence from the United Kingdom, and the vote will go ahead in 2015. The brief is to redesign the Union Jack with Scotland not in mind. This could be through Evolution of the Exsisting Flag, or complete Revolution of it. Itʼs important to consider the cultural relevence of the flag, and to handle it with care.
Considerations Itʼs important to consider the cultural relevence of the flag and to keep in mind itʼs history, heritage and usuage. A Kingdomʼs flag is everywhere, from Politics to The Monarchy. Souvenires to World Events. Itʼs massively globally used and recognised so this is a huge thing to consider.
Target Audience / Tone Of Voice The target audience is the Great British public. It really is a massive audience to consider. It has to be appreaciated by your 12 year old rebel nephew, but also by your 90 year old Grandfather who might have one day fought a war for that flag.
Evidence – for this project students should submit - Flag Redesign - Flag Application - Brand Campaign - Copy Writing
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014