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Creative Networks Wayne Hemingway
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Who is he? Wayne Andrew Hemingway, MBE is an English fashion designer and co-founder of Red or Dead. He is also chairman of the South Coast Design Forum, and chair of Building For Life (the national standard for well-designed homes and neighbourhoods forum).
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Background He was born in Morecambe, Lancashire, January 19, 1961. Hemingway’s earliest memories are of his mother and grandmother dressing him up as Elvis, a Beatle or Tarzan and being paraded up and down Morecambe pier.
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Career or over 30 years Wayne Hemingway has been an influential designer with his wife and business partner Gerardine Hemingway. They set up fashion label Red or Dead in the early 1980s, (which ran for 21 consecutive seasons on the catwalk at London Fashion Week), and the couple went on to found Hemingway Design, a multi-disciplinary design agency working across the arts. Their work includes a major award-winning housing project in Tyneside, for which they coordinated everything from the design and landscaping through to the marketing. Other works include designing a shoe range for classic British brand Hush Puppies and redesigning the uniform for McDonalds making it more sustainable in time for the London Olympics. Hemingway Design also curate events, including the official Queens Diamond Jubliee party in 2012 as well as their on-going Vintage festival.
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Red or Dead Red or Dead is a fashion designer and manufacturer, started in London in 1982 by Wayne Hemingway and his wife Gerardine Hemingway. They design products such as shoes, spectacles, bags and watches. One Saturday morning in 1982, Wayne and Gerardine Hemingway opened a stall on Camden Market, London to sell items from their wardrobes. Within a year they had expanded to sixteen stalls of second hand clothes, purchased from all over the world. The company’s name (Red or Dead) refers both to an inversion of the Cold War slogan “Better dead than red”, and to Wayne’s Red Indian ancestors.
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Red or Dead The Hemingways began making and retailing their own designs. Wayne later explained their goal “to be the first designer company that sold to everyday people.” London Fashion Week snubbed them at first on the grounds that designer fashion was meant to be elitist, but later relented, and Red or Dead won the British Fashion Council’s Streetstyle Designer of the Year Award from 1995 to 1997. In 1995 they sold the brand to Stephen Hinchliffe’s Facia Group. Facia collapsed the next year, and receivers sold Red or Dead back to the Hemingways. At that time it was counted as “one of the UK’s leading fashion chains”, employing more than 100 people.
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Red or Dead Products Red or Dead expanded its product base and it currently includes footwear, clothing, optical frames, swimwear, “glorious gussets” hosiery, and fashion bags. The brand is also used on fragrance from The Perfume Shop and fashion versions of Raleigh bicycles.[5] He has also designed beachpods in Boscombe which are sold for more than £17,000.
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The Vintage Festival The Vintage Festival is a truly unique annual event which celebrates 7 decades of British Cool. It brings together and celebrates the music, fashion, film, art, dance and design from the 1920s to the 1980s that has made Britain the world’s creative and cultural hot bed. Vintage explores this rich cultural history and the extraordinary influence that it has had on the modern world.
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The Vintage Festival In 2007 Wayne and Gerardine Hemingway and the HemingwayDesign team developed a concept of a festival that celebrated the history of British Creativity. Working with a team of researchers from Wolverhampton University they forensically assembled the archives, the experts, the knowledge bases that would enable an authentic celebration of the music, fashion, art, design, film and food of the 40s, 50s, 60s, 70s and 80s and be able to look at how these ‘decades of cool’ are influencing today’s world renowned British creative culture. The concept had its birth in August 2010 at the highly acclaimed Vintage Festival on The Sussex Downs. Over 50,000 people came to party, the majority ‘dressed to the nines’. Vintage 2010 dominated the media coverage of summer events and dominated the nominations at the 2010 Festival Awards, walking away with the Best New Festival category. The feedback proved the Hemingway hunch that there is a glaring gap in the summer festival calendar for an annual event the reunites music and fashion and ties in the wider cultural influences. In 2011 Vintage moved to Southbank to coincide with the Festival of Britain celebrations, over 200,000 people a day enjoyed the celebrations.
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Vintage by Hemingway Vintage by Hemingway is a calssic British Design collection that ranges into different sectors from clothes collaberations with companies like Doc Martin and Hush Puppies down to collaberations with Dulex Paint creating a range of Vintage paint colours As well as Vintage reimagined wallpaper designs and a classic range of vintage contemporary furniture design for British giants John Lewis.
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Creative Networks Event Leeds College of Art would like to invite you to the next Creative Networks event with acclaimed British designer and co-founder of Red or Dead, Wayne Hemingway (MBE). Wayne will talk about his role as director of The British Fashion Council, the South East Design Forum as well as being on the Trustee Board of the Design Council. Wayne has some eye opening insights as to how creativity can impact on the bottom line. Current clients include McDonalds, Coca Cola, Nissan, as well as many retailers such as John Lewis. There are dozens of funny and strange happenings during these 30 years. He will also talk about the story of vintage, described by many as the most ambitious and coolest festival start up ever, the story of identifying an opportunity in the market, designing and delivering a summer festival for 50,000 people from scratch. The assembly of the team of designers, collaborators, bands, artists and designers, volunteers, the viral and street led campaign is an amazing and visually stunning story, full of disasters and triumphs. This is a modern tale about creating an internationally recognized brand and becoming a leading name in the competitive festival market in a matter of months and of the resulting product spin offs including being asked to co curate the official Queens Diamond Jubilee Pageant Festival in June 2012 for 70,000 in Battersea Park.