Brief 11 _ Jamal Edwards _ Brief

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MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Jamal Edwards (Creative Networks)

Module Leader/Tutors: Amber Smith,

Collab w / Abbas Mushtaq

Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context As part of Creative Networks, Young Entrepreneur of the year and Founder of the revolutionary and innovative music and media platform, SBTV, Jamal Edwards held a talk at Leeds College of Art to help promote his new book. Creative Networks hold a series of events by current inspirational speakers which involves a social ʻNetworkingʼ platform for creative followed by an inspirational talk by a guest speaker. We have been chosen to lead the design for the upcoming Creative Networks events.

Brief the brief is to create branding and identity for the Jamal Edwards talk at Leeds College of art which will include at least a series of posters and other promotional material as well as decoration which will ultimately transform the college canteen for one night only.

Target Audience / Tone Of Voice The target audience is split really between creatives and fans of Grime Music. Because of this, a cohesive tone of voice and an image which will catch the eye of both these audiences.

Evidence – for this project students should submit - Signage, Wayfinding - Spatial Design – Series of Posters

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014


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