Brief 03 _ Submission Boards

Sam Lane

Extended Practice

OUGD603

Typecast

Background

Target Audience / Tone of Voice

Process

Graphology is the pseudoscientific study and analysis of handwriting, especially in relation to human psychology.

Typography is almost always designed by typographers for the public to use, which makes sense, but what would it look like if the typeface was designed from a sepcific personas handwriting Is it possible to create an organised and consistent typeface based on human handwriting and a reflection of unique personalities?

The Target Audience isn’t really relevant for this exoerimental project, as far a data collection goes, it needs to be randomlu collated. As far as the project goes itself, it would most likely appeal more to people in the creative industries, particularly designers.

The Tone of voice will be decided on the chosen subjects, and reflected through the type and deliverables.

01. Collelcting Data 02. Catergorising & Analysising Data 03. Selecting & Analysing Subject 05. Generating & Crafting Type 06. Creating Material

Brief Outline

Delliverables

Typecast is an experimental service, which collates and collects various pieces of data. Including an analysis of personality traits through human handwriting, in order to create a functional and structured varied set of typefaces through the use of structured grids. The experiment will begin by gathering information from members of the public and entering it into a database for which the work will be generated. This information will be placed within a set of strict guidelines and logic based around personality and typography in order to create multiple outcomes. This experiment will work both physically and digitally, allowing much larger scope for a more varied demographic to get involved.

A range of Type Specimen booklets and visual experiments with typefaces & a range of interactive print based collateral.

A website showcasing the concept, scientific breakdown and artwork created to emphasise a presence.

WA visual identity for the project and all client correspondence.

Ongoing research and design process documented.

01/10

Sam Lane

Extended Practice

OUGD603

Typecast

02/10

03

01

04 Date :

Date :

Ref.No

Ref.No

Lane

02

This is an agreement between ‘Typecast’and the participant concerning the confidentiality of information relating to the person and the experiement. The information collected will be held in a database strictly for use of the experiment only, which is strictly for educational purposes. No

Typecast

01

The name ‘Typecast’ was derived from a few different meanings. The first one being that we are literally ‘Typecasting’ a person through analysising their handwriting and personality. The Second is obvioulsy a play on Typography, and the filled/outlined logo reflects.

02

The colour Scheme for the initial branded material we chose to e white, with two speratee shades of green.

We did this to give the products a medical asthetic, we wanted the data collection to intrique people whilst also looking very formal and legitimate.

03

EX001

2013

01 / 03

The data collection material was carefully designed and throught through so we could most importantly get the relevant information, but also so the layout is easy to navigate, whilst looking proffesional. We asked questions about their personality and personal details which would be relevent to the generation of the typeface as well as personal questions such as “favourite gig” and “favourtite film”. This will help us create deliverables for the type specimens later on.

Typecast

EX001

04.

2013

03 / 03

The second part of Data Collection was made up of a Grid where we asked them to write “A quick brown fox...” as well as some singular letters. This is the most important part of the data that we will analyse in order to create the eventual typefaces.

Sam Lane

01

Extended Practice

We used Carbon Copy Paper to Collect the data which meant that when the subject wrote onto the paper their handwriting was trasnfered through, straight onto our grid for analysis. We used a checklist and rule book which helped us to catergorise the handwriting into certain characteristics, through our extensisve research.

OUGD603

03

Typecast

We generated grids which related directly to the style of our typeface. For example, the subject I was working on has very rounded letters, which were also bold, which meant the grids I was working on needed to be made up of circular shapes interlocking.

We used these grids to generate our type, by hand initially. We went through a number of different stages actually sketching the type out before we was comfortable to then take these ideas to digital.

03/10

Sam Lane

01

Extended Practice

Krowen Type Specimen

OUGD603

Krowen Type Speciemen is one half on the result of this experiment. The name realtes directly to the form of the typeface.

As the typeface is swiss influenced, this name will help caterise it making it easier for distribution, when we sell the specimen on Ten Dollar Fonts. The letterforms in the name also show off the general style and ‘quirks’ of the typeface.

Typecast

You can see the letterforms working as a set. They all follow the same angles and basic shapes to make up the typeface and this reflects in the set. They are quite organised and strcutured, but have a playful edge to them, which is reflecting the chosen subject.

04/10

Extended Practice

Sam Lane

01

Anatomy

OUGD603

Typecast

The Typeface is built puely on characteristics found in the handwriting. The X-Height is shallower with wider letters which is a direct representation. As you can see in (Fig 03).

The Cap Height is slightly less that double the height of the X-Height. This is to follow the conventional routes of typography but also to realte back to the shallow X-Height and Cap-Height of the subjects handwriting.

You can see in (Fig 02) that each letter that ends on a curve has a strcit diagonal cut off point. This has been applied through logic, again relating ddirectly back to the subjects handwriting.

You can see that the letters are made up of circular shapes and straight rectanglar edges.

05/10

Sam Lane

01

Extended Practice

Specials & Number

OUGD603

I also created Special Characters and numbers for the typeface as well as Puntuation and other Symbols. This was a neccesity if we was to distribure the typeface.

I used fontongrapher to geneate the typeface into a working file ready for use.

Typecast

06/10

Sam Lane

01

Extended Practice

Promotional Material

OUGD603

I created a series of promotional material for the typeface Krowen Bold. This revolved around the Neon Green, Black and White Stock and Ink combinations.

These were solely to show the typeface off, and to promote it in a wider context. Three Fold-out posters that showcase the typeface as three different sizes.

Typecast

0710

Sam Lane

02

Extended Practice

Type Sepcimen Booklet

OUGD603

Typecast

I wanted to create a Type Specimen book that was different to others I had previoulsy seen, and as the typeface is based off of personality traits within a human, I wanted to reflect this through the layout and copy.

The copy was approached in a very tongue-in-cheek way. An example within the book is when displaying the ‘ Special Characters’, the quote I used was “Oh Noooo, Here Comes The Specials. using varous different character to siplay this.

The Layout was quite experimental to represent the playfulness of the typeface. I used different sizes leaves bound together with an acco clip as I felt this format was suitable.

I also used traits of the subjects personality within the copy and type. For example “I’m Krowen Bold, An Organised but Playful Typeface.

08/10

Sam Lane

03

Extended Practice

Printed Collaterol

OUGD603

I also crated a seperate collection of printed deliverables would show of the typeface but also be personal to the subject it is based upon. I create cropped posters that dsiplayed the curves and detail of the type, and also the process that went in to making the type.

Typecast

Some of the posters and material created was slighlty more abstract such as the circular pattern at the top.

This is to symbolise the shapes used to create the typeface, and this them is carried into some of the promotional posters too.

09/10

Sam Lane

01

Extended Practice

Other Printed Collateral

OUGD603

I also crated a seperate collection of printed deliverables would show of the typeface but also be personal to the subject it is based upon.

As an example, this person said their favourite gig was ‘The XX in Leeds’ and their favourite film ‘The Social Network’. I made posters for both of these which was typeset in Krowen. This helps link our initial concept with the final outcome in the most approporate way. It is literally that peron in a poster, in a typeface.

Typecast

I also created a set of acrylic clear letter stencils which are included in the specimen pack. When the person recieves the Specimen, they can straight away get hands on with their typeface, even if they are not a designer or even near a computer.

This helps bring back the playfulness of typography, in a very child - like way, but still re-inforces the look and feel of the typeface.

10/10