Mutton Quad - Anatomy

Page 1

___Mutton Quad

___Sam Lane

___The Brief

___Background

Create a concept and branding for a typographically themed restaraunt. This will include a brand, a logo, a colour scheme, interior, exterior and a range of primarily print based products, as well as some web based deliverbales. The restaraunt will emphasise the qualities of an enjoyable dining experience and will play on this through the use of the anatomy typography and the anatomy of animals used for meat.

I must consider the use of typography carefully throughout this brief. I aim to let the customers interact with type in the process of ordering food. This would be through the use of the anatomy of type and the carefully crafted menu to reflect certain traits found in both anatomies. This idea will be transfered throughout the interior, wayfinding systems and exterior of the restaraunt.

___Considerations

___Target Audience / Tone of Voice

I aim to create a marriage between the passion for Typography and the passion for Food, combined in one place. Consider a multi-sensory experience for the diner. Consider placement; A contemporary restaurant that can fit in in the ‘trendy’ areas of the world. Remember to emphasise the appeal of dining out in a restaurant and how this makes a special occasion.

- Typography Lovers - Designers in General - Good Quality Food (Not Cheap) - A Luxury, but Friendly & Approachable - Late 20’s - Early 40’s Age Range - Primarily Males or Young Couples - Contemporary Diners who like to eat out regularly and try new things.

___Mandatory Requirements

___Deliverables

- A Focus on Typography & Anatomy - A Visual Identity (A Brand) - Dummy Prototypes / Print outs - Research & Development - Specifications - Stratagy - Presentation Boards

- Website - Menu - Exterior/Interior Design - A Brand ( A Logo, A Colour Scheme and use of Type) - A Receipt Holder, Business Card, Letterhead and any other stationary that may be necessary.

___Studio Deadline Studio Deadline : 30/01/2012 - 2pm Module Deadline : 30/01/2012 - 2pm


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