COP3 Proposal Form

BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013 Make sure you print a copy off for your own records Name:

Sam Lane

E-mail:

Sl102792@students.leeds-art.ac.uk

SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4:

Modernism -

Modernist Architecture in Film

Level 5:

Panopticism -

Facebook : The Ultimate Panopticon?

AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT An Investigation into the Branding and Marketing Techniques and Business Structure of Nazi Germany compared with those of the McDonalds Corporation.

1. What research needs to be undertaken into the general and specific contexts of your practice?

SECONDARY Research into a brief history of Nazi Germany -

Research into a brief history of Mcdonalds and the company

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Research into the specfic Branding and Marketing strategies used by Nazi Germany

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Research into the specific Branding and Marketing strategies used by Mcdonalds

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Research into Consumer Culture and Marxist Theory to see how it applies to both.

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Further research into the subconscious and semiotics.

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Extensive Research, using my last years essay as a starting point, using Freudian Theories linked wth the chosen topics.

PRIMARY -

An experiment into children and Mcdonalds compared to Nazi History. ( using school kids aged 8-9)

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A survey into the publics interaction with Mcdonalds’ Brand and Advertising.

2. What approach(es) will you take and what processes, methods, materials and tools are to be involved in research into your practice?

Secondary Research -

Various Books on Nazi History, Nazi Branding and Advertising, Nazi Propaganda, McDonalds and Consumer Culture, Promotional Culture Marxist and Freudian Theories Design within Politics and Design within the Consumer Culture.

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Watching various Documentaries and note taking (other peoples opinions and personal views)

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Visiting legitimate Articles online (surrounding both topics) as well as online forums relating to the chosen topic to gage a certain area of public opinion.

BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013 Make sure you print a copy off for your own records Primary Research -

Interviewing people in McDonalds about their Mcdonalds experience?

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Taking surveys about peoples McDonalds experience

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Interacting with children and taking out a controlled experiment to find out important information about Consumer Culture and the Subconscious.

3. What preparation or investigations do you need to undertake for your creative practice to take place?

A controlled investigation into Children and McDonalds and children and History to get a gage of how integrated McDonalds is within a younger demographic as well as how far forward it is placed in the subconscious at all times.

An investigation based on the different sections of research into the Branding and Marketing strategies of both topics into how much of it is similar and how much of it isn’t?

A good amount of research into Brand Guidelines, the visual elements and content inside in order to base my project on.

4. What research do you need to undertake regarding who your creativity is for?

I will need to look into certain areas in different sectors to see where this kind of investigation could be relevant and who might want to read it or in fact interact with it.

It is a very niche subject, so this is and important thing to consider. Who is interested with the comparison of these massive institutions. If I’m creating Brand Guidelines, will it be purely designers who might interact with my product or can the topic be opened up to a wider demographic?

Primary Sources of Information 1. Description Location 2. Description Location 3. Description Location

An experiment with School Children and McDonalds Culcheth Community Primary School, Warrington, UK A survey into the publics interaction with Mcdonalds’ Brand and Advertising.

UK Based. (Leeds / Manchester) Online and Face to Face

BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013 Make sure you print a copy off for your own records Secondary Sources of Information 1.

McSpotlight (Online Forum)

2.

Supersize Me (Documentary)

3.

Century of the Self (Documentary)

4.

Iron Fists : Branding a 20 Century Totalitarian State (Book)

5.

The McDonaldisation of Socirty (Book)

6.

The Sign of The Burger (Book)

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Perceived problems or difficulties: Problems may include - Finding an audience for my chosen topic.

- Collecting information on a touchy subject.

- Creating a physical piece of work from something so neiche - Finding people opinions that contrast (again neiche subject)