Lane.
Real Deal Records
Branding System
Background
Bands
Logo Evolution
New Liverpool based art collective/ record label (name to be confirmed) in which musicians, artists, and fashion designers etc. all work in an interdependent manner to promote each other and sell each otherʼs products. The project will revolve around a central website displaying information on each contributor, products for sale and news andupcoming events information. A quarterly magazine will also be released.
To date four confirmed music acts are signed up to the collective, and are currently working on their debut EP releases ;
The original logo is based on the current name of the record label “Real Deal” Records, which is likely to change, which is why the logo has to be a constatn WIP, which can be altered for something new.
Brief Outline A standardised model or “Brand System” is to be developed for every record released under the new label in order to maintain a level of continuity within the products and brand. All packaging needs to follow a label specific layout, with the artwork differing for each release. Each act releasing via the label will also need to follow a standardised release plan of a 4 track EP, a 2 track single and a second 4 track EP between 2014-2015.
The Soweto Necklace: Guitar duo inspired by traditional African music. Their debut EP ʻBeasts of the Southern Interiorʼ will be the initial release for the collective. Whoever Fights Monsters: Electronic trio inspired by Oriental themes. Their debut EP ʻNihongiʼ will follow Japanese creation myths over four tracks, with the narrative culminating in 8th Century feudal Japan. Queen Maud: Dream-Pop four piece. Their second EP ʻBodiesʼ will explore the idiosyncrasies and peculiarities of modern society with intricate soundscapes and obscure and sometimes divisive lyrics. The Swiss Fountains: Multi member Art-Pop band that make use of baroque string and brass arrangements. differing for each release. Each act releasing via the label will also follow a standardised release plan of a 4 track EP, a 2 track single and a second 4 track EP between 2014-2015.
Brand System It is vital that a “Brand System” is created which is consistant and which gives the record label / collective a distinct look controlling the bands that are working within it. This could be in the form of a template/layout which every band and artwork fall into, or could be something a little more creative.
01/03
Lane.
Real Deal Records
Branding System
02/03
Lane.
Real Deal Records
Branding System
03/03