MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: XL Recordings (D&AD Entry)
Module Leader/Tutors: Amber Smith,
Collab w / Abbas Mushtaq
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Overview: XL Recordings are reaching their 25th Year Anniversary this year and are looking for a way to
celebrate their long established History and Success. They have given us a number of events which they class as significant and are looking for creatives to bring them to live and ʻIllustrate Label Historyʼ.
Brief or Tasks Illustrate a significant event, or series of events, from the history of XL Recordings. Celebrate the artist and highlight their seminal moment(s) in a way that engages and communicates to your audience.
Target Audience / Tone Of Voice The brief states that the target audience is obviously music lovers of all ages, but also states that the brief should not be determined by an audience. If it does the job of illustrating the significant events, then the target audience will automatically be interested. We are looking to create a tone of voice which is bold, unique, quirky and humorous in order to help us illustrate what we need to.
Evidence – for this project students should submit A Full Scale Viral Campaign including; - A Viral Video (1 Minute Long) - A Print Campaign - Advertisements across Web Platforms - A Supporting ʻInteractive Campaignʼ Video (1 Minute Long)
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014