Brief 12 _ Yearbook _ Brief

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MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: BAGD Yearbook

Module Leader/Tutors: Amber Smith,

Andy Lodge, Simon Harrison, Phil M Module Credits: 60

Weighting of Brief within Module: 100%

Brief / Background A full-length publication that showcases the work from the Leeds College of Art Graphic Design Students of 2014 as well as showcases the course to potential students and external critiques of the course.

Target Audience The target audience is Poterntial Students so the Course needs to be advertised through the work displayed as well as the content and copy. As well as potential students, the book will be possibly come into the hands of studios and other designers, so again, it needs to be impressive in some way.

Tone Of Voice The tone of voice needs to be professional to some extent. Most of the content will be students work, so this has to be treated in a professional manner. There is chance to be a little bit more creative and even humorous throughout some of the copy as long as it related to the ethos of the course.

Evidence – for this project students should submit - A 111 Page Book - A Poster Wrap Around - End of Year Show Proposals

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014


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