Uncle Joe's Brand Booklet

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Welcome to my Eatin’ Competition! There are tons of great events for you to watch and lots of food to fill your belly. Our beer garden and food cart lane are open all day. Don’t miss out on our live musical preformances, giveaways, and kids craft zone throughout the competition schedule. Thanks for stopping by, Your Uncle Joe


Uncle Joe’s Logo Overview 1.


2.

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2. 1. Primary Logotype 2. Secondary Logotype 3. Greyscale Logotype 4. Small Use Logo


Uncle Joe’s Color Overview 1.

CMYK: 0/0/0/0 RGB: 0/0/0

CMYK: 100/80/21/6 RGB: 20/74/132

CMYK: 23/100/99/17 RGB: 167/31/36

CMYK: 7/25/100/0 RGB: 237/189/29

2. 1. Primary Color Scheme 2. Greyscale Color Scheme

CMYK: 0/0/0/0 RGB: 0/0/0

CMYK: 0/0/0/60 RGB: 128/130/133

CMYK: 0/0/0/90 RGB: 65/64/66



Uncle Joe’s Typography Overview

HWT Gothic Round Plain ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bulletto Killa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

eacologica round slab

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz



Uncle Joe’s Event Aesthetic Overview



Uncle Joe’s Employee Branding Overview

Employees should incorporate food related puns into conversations with customers whenever possible. For example: “Sup, dog?” “Lettuce know if you need any help!” “Ketchup with you later” “Is there something you donut know?” “Ice cream for competitive eating” “You’re on a roll!” “Sorry if that was a little cheesy” Employees are encouraged to come up with their own familyfriendly food puns as well.




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