VICTORIOUS FESTIVAL PUTS PORTSMOUTH ON THE MAP! • Economic impact of £15,525,675 • Victorious donates £53,600 to charities • Increased visitors spend of £235.44 pp per night.
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ulti-award-winning Victorious Festival (26/27/28 August 2022) – reflects on another year of bringing a multitude of lasting benefits to the city and putting Portsmouth on the map for those from further afield.
by an independent company each year, and the
The stats are in; Victorious has continued to improve the perception of the city, with over 42% of this year’s attendees* stating that they would return to Portsmouth in the future. We can already see the impact that the 2022 edition of the festival is having: this year’s impressive line-up announcement of Brit Award winners and household names has already resulted in increased interest in the region with Google searches for Southsea up 27% in the few days directly following the announcement.
£146.67. Local business such as restaurants, shops,
2021 edition of the festival contributed an economic impact of £15,525,675. This is around £2m more than was seen in 2019, and has been driven by an increase of £12.43 in average daily spend to hotels, and other local attractions have all benefited from visitors spending time in the city outside of event hours, and with the generous re-entry policy, visitors are able to explore and enjoy the city throughout the event days too. In addition, the event bolsters the local economy further by providing many local employment opportunities. Not only is the event run on a day to day basis by a team of locals, but it also employs
*Victorious 2021 welcomed 73,220 individual attendees to the event,
hundreds of local people to deliver the festival. As
with 73% coming from outside of the Portsmouth District
well as the obvious economic benefits of this, it also
The annual event has its economic impact measured
provides rare employment opportunities in the
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