Mint is a new range of toiletry products, using the cleansing benefits of mint to create a fresh and soothing feeling with the use of all products. In addition to smelling great the uses of natural ingredients such as mint, within all Mint products, can help clear skin impurities and refresh skin. Mint products are for men and women who want to feel cleansed and soothed or simply love the fresh scents!
THE LOGO
The logo can be applied to all branded products where necessary, but any applications must adhere to the guidelines stated within this document.
ISOLATION AREA
When applying the Mint logo an area of isolation should always be applied. The shape of which the word creates must not be distorted by other objects.
LOGO VARIATIONS
The logo can be applied in either the mint green brand colour or in white on a green background. When black and white printing is necessary the logo should be printed in black.
MINIMUM SIZES
The logo should not be printed any smaller than the given sizes. There is no limit as to how big the logo can be printed.
14mm
21mm
LOGO DONT’S
COLOUR 1.
1. Must not be rotated.
2.
2. Must not be used vertically.
Mint uses only two colours throughout its branding. These must be used in full colour, no opacities can be used.
C - 43% M - 0% Y - 39% K - 0%
R - 143% G - 203% B - 156%
C - 0% M - 0% Y - 0% K - 80%
R - 90% G - 91% B - 94%
The mint green is the key brand colour and should be applied where possible.
3. Do not remove the ‘stem’ of the logo. The full logo must be used at all times.
The grey must be used for all text.
3.
LEAF ICON
The leaf icon is a key part of the brand and can be applied in either mint green or used as white space on a green background. These can be used at any size, as long as the height is 3mm or above.
STRIPES
The diagonal stripe pattern can be applied throughout the brand, with or without a 2 point green outline. This can only be used in the mint green brand colour.
TYPEFACES
Gill Sans
Gill Sans is the only typeface that should be used throughout the branding. Regular or light weights can be used throughout. Uppercase Gill Sans Regular should be used for all headings and product titles eg. ‘BODY WASH‘, but not for scent names. Gill Sans Light should be used for point sizes less that 7 point.
ABCDEFGHIJKLMNOPQRS T UVW XY Z abcdefghijklmnopqrstuvw xyz
Gill Sans Light
ABCDEFGHIJKLMNOPQRS T UV W XY Z abcdefghijklmnopqrstuvw xyz
CONTACT Mint 16 St James’s Park London SW1Y 4LG