OUGD504 - Design For Print & Web
ISTD Not Just Fleurons
Black ink, plus stock
Stock Cream Daler Rowney Card Bulky Newsprint Paper Green Paper
Web Safe Colour Versions of Stock
Font Courier
Aa Bb Cc Dd Aa Bb Cc Dd Design Decisions
I wanted the design to have an organic and natural feel with the stock choice and hand rendered aspects, but also be fun, vibrant and engaging which is why I selected the bright green colour, also linking to the name ‘wild’.
OUGD504 - Design For Print & Web
Research
The discovery of ‘Incredible Edible‘ lead me to think about eating plants and what we can and cannot eat. ‘Incredible Edible’ Todmorden and Lancaster are great programmes encouraging self sufficiency, but Leeds has nothing like this. Thinking about this and learning about Mina Said-
ISTD Not Just Fleurons
Alsopp and the foraging walks she offers lead me to the come up with the concept of Go Wild to promote foraging in Leeds and offering guided foraging walks.
OUGD504 - Design For Print & Web
Proposals & Context
- Possible shop or office - Guide Uniform - Bus Stop Promotion
ISTD Not Just Fleurons
OUGD504 - Design For Print & Web
Information Pack - Seasonal Recipe Card - Seasonal Information Leaflet - Reminder Card - 3 Stickers - Notepad with seasonal guide
ISTD Not Just Fleurons
- Screen Printed Paper Bags - Envelope
Promotional Items - Screen Printed Canvas Bag - A3 Poster - ‘Never Ending’ Information Leaflet - Plant Markers
OUGD504 - Design For Print & Web
Website
Allowing users to buy tickets to a foraging walk as well as chat to fellow foragers and learn about the activity and Go Wild.
ISTD Not Just Fleurons
OUGD504 - Design For Print & Web
Mobile Site
ISTD Not Just Fleurons