BRANDING OVERVIEW: Sam Dunn’ s branding for Jounrey Man: Assessment Item 2?:
CLOTHING AND APPAREL
LOGOS:
Journey Man is a small artison unit run by 1-2 persons. It creates products for getting around with comfort and in style. All of the products are made by hand and are all one offs.
There are two main logos, one for the Journey Man brand and one for the Journey Man clothing line. The second one comes as a pair with the charity branch logo (Upcycled with <3 Love).
Typefaces: Header:
C=000 M=000 Y=000 K=100
C=100 M=100 Y=100 K=100
C=000 M=086 Y=041 K=000
Upcycled with Love <3: is a charity based branch of the small business inconjuction with the clothing/ apparel products. All the clothes picked up from thrift stores are made-anew through dying/ bleaching, as well as cutting and sowing. Each of the items are then sold online with half of the profit going back into charity.
â&#x20AC;˘COURIER NEW 123 Body Copy:
â&#x20AC;˘COURIER NEW 123
The customers will then have the opportunity after the purchase has been made on the Etsy store to pick a foundation to pick where they would like the proceeds to go. If the customer decides not to specify, the proceeds go back to the charity said item was purchased from.
STATIONERY: Letter, envelope, product purchase invoice, business cards, clothing tags/ labels
ONLINE: Journey Man will have accessible ports through Instagram, Wordpress and Etsy. Instagram will be used as a social media platform whilst wordpress will be used as a web site and Etsy as the main store. Instagram will post regular updates on the design
process which will compliment the final outcomes which will posted on Etsy. Wordpress will behave as a portfolio-like homebase with out going links to Etsy and instagram
WORKPLACE:
PACKAGING: