Corporate Sam = Sexy Sam

Major Studio Project This is the showcase of Sam Dunn’s Major Studio Projects for his third year as a part of his Major in Graphic Design.

The following pages entail the details of a pretend brand: Journey Man

CONTENTS • • •

Assessment 2: Product developement Assessment 3: The Brand Assessment 4: Cause Related marketing

* All illustrations and typography have been created by Sam Dunn

Product Developement: Journey Man is comprised of two segments; Journey Man (which creates bespoke utilities for getting around in comfort and style) and Upcycled with Love (A branch dedicated to transforming pre-loved goods into new, improved, modernised pieces). This first half will showcase the ideas Journey Man has conjured: customised bike seats made from skate

decks and a new breed of messenger bag for artists and designers on the go.

Contents:

Bike Seats: Due to the discomfort most nike seats can cause, i decided to re-invent them using a different material that would allow a wider seat without marginaliasing comfort: old preused skate decks.

With the noses and tails used to create support, skate decks make a natural transition to seat-hood

Artists Carry-All Messenger Bag:

Customised Skate Decks:

This was inspired to allow designers, artists or drafters of any form to carry all the essenntial tools needed to get the job done, traditionally and electronically

If not travelling by bike, what better way to get around than with the freedom that a skateboard brings. The designs created by Journey Man incorperate old traditional, fine art techniques with the new modern aspects of design and typography.

Bike Seats Here are some produt shots entailing some of the deails and specs of the seats. Over on the far right the images display the saddle rail all of which have been retrieved from older, discarded bike seats and made anew with a cote of paint. There are two styles available: wooden and painted. The wooden seats have laser etched designs and the later painted

Laser etched design 1)

Sea Faring $70

Laser etched design 2)

False Pride $70

Painted design 1)

Roman Chariot $50

Painted design 2)

Alpahbet Soup $50

Skate Decks Journey Man Skate decks combine fine art elements and combines them with elements of design. In this series Journey Man utilises marbling and typography.

Deck design 1)

Imitate/Innovate $60

Deck design 2)

Burn Bridges $60

Artist Carry-All Messenger Bag This Carry-All bag has been designed specifically for Artists and designer use. It’s a friendly little bag that can grow to accomodate all of your organisational needs. It features a pocket for your laptop as well as multiple holes for your art/ design utensils and an additional handle to carry it as a messenger bag or a shoulder bag.

Carry-All Messenger Bag:

Olive & Pencil $90

Contents:

Upcycled Goods: Upcycled With Love is an off -shoot from journey Man that specialises in up-cycling preloved goods from thrift stores like Vinnes. As you’ll see in the following pages we don’t limit ourselves to one kind of product either.

Up-cycled Clothing When selecting clothing from vintage stores we try to keep in mind the current fasion trends of the day- if we want to appeal to our demographic; young people, designers, art appreciaters, then we must only select clothing items that would suit a make over.

Bleached Flanel (F):

Aurora $15

Dyed Knit (M/F):

Pea Soup $25

Tie-Bleach Shirt (F/M):

Cut-Throat $15

Up-cycled Pitcher A simple object becoming a little extra special is what Upcycled With Love is all about! Here we gave a water pitcher (or is it a vase?) a little personality by adding some calligraphy.

Pitcher/ Vase:

Happy Lemons $10

Lawn Chair Sometimes a modern style will fall out of favor with current trends. However good design and comfort are always a winning combination, so when an items ticks all our boxes, with love and care, we’ll turn it into something that’ll rival it’s ‘trending’ peers.

Lawn Chair:

CC Babkock $45

The Brand As mentioned earlier, Journey man is a culmination of two parties: the first being the cover brand and Upcycled With Love being a minor subsection branch, for example, a family of brands as Quicksilver is to Roxy and D.C. Shoes. Journey man specialises in the creation of designs and unique one-off/ limited products/ideas/designs, whilst Upcycled With Love

employs design/ illustrative skills to upcycle pre-loved products. Half of all proceeds from UCWL go back into thrift stores.

Contents:

• • • • • •

Logos and Alternative Elements Stationary Online presence Website Shop mock: ETSY Interior fit -out

Logos: The main logo features Journey Man in type with the company logo ‘go comfortably’ at the bottom whilst the condesnsed logo features the type only.

Our Upcycled With Love logo is coloured a light black and a warm pink.

Both brands logos can be reversed out or converted to black and white. Strictly no warpage on either of the logos or their sets

Elements & Alternatives: The main logo to the right is to never be reversed out. If a logo is to be reversed out it should be done using the one overleaf. The condensed logo is strictly for web purposes only and should not be found on any printed forms.

The Upcycled with Love logo is flexible in terms of web and print variation. However no other colours should be used other than the pink and the black

The type face used for web and print is Courier New:

Typefaces:

• • • •

Aa Bb Cc Dd Ee 1 2 3 4 5

Regular Italic Bold Bold Italic

Aa Bb Cc Dd Ee 1 2 3 4 5 Aa Bb Cc Dd Ee 1 2 3 4 5 Aa Bb Cc Dd Ee 1 2 3 4 5

Packaging & Stationery

Top to Bottom, Left to right: Letterhead, Envelope, front & back of Invoice, front & back of Business Card, front & back of clothing tags, Postage envelope/ Packaging for medium-small products

Online Presence Socia media is the best way for Journey Man to present itself as a brand that is all about sharing process and keeping our followers in the loop.

Instagram: This platform will be used to showcase the developement process so there will be a steady stream of WIPs upploaded from time to time- key points in a products development stage Facebook: Here Journey Man willl be able to talk to our market of loyal customers. This will eventually build a community where customers will be able to talk not only to Journey Man but to each other, to share their own one-off products as well as spread creativity and ideas.

Upcycled #4 Love Workshop

Journey man and Vinnies are having a workshop this winter to help raise money for those less fortunate than ourselves. Click for more information

About

Product Portfolio

Upcycled with Love

News & Events

Commissions

Visit our Etsy store CLICK HERE

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

Website Pages: The content at www.journey-man.com.au: Home, About, Events, Product Portfolio, Upcycled With Love, Commissions and out going links

HOME / PRODUCT-FOLIO / EVENTS / UPCYCLED-WITH-LOVE / COMMISSIONS / ETSY

About Journey Man is a small online store dedicated to producing bespoke goods that appeal to a wide and sophisticated audience, including you! We consider ourselves creative inventors; we’re always thinking of new ways to get around in style and comfort. Together with ‘Upcycled with Love’ we’re trying our best to bring out creativity in everyone; inspiring individualism and confidence through illustrative design is our focus and driveour very reason for existence!

At Journey man we’re all about finding new and creative ways to express our creativity and ‘go comfortably’ so to do that we take one thing and splice it with another, or we’ll re-invent something using a completely different method than before. Though we strive to be different and cutting edge, we never loose sight of the end goalour customers. If you aren’t happy with a particular design or product, or you think that our work isn’t up to scratch, we’ll happily go back to the drawing board to bring you something you can exhibit with pride.

Our branch company Upcycled with Love is also a company dedicated to design and illustration. However instead of creating something new, we take something old and transform it through various means to make a brand new product.

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

HOME / ABOUT / PRODUCT-FOLIO / UPCYCLED-WITH-LOVE / COMMISSIONS / ETSY

Events During this upcoming winter season, St. Vincent de Paul Society and Journey Man are coming together to suport those less fortunate enough to be spending these upcoming months on the streets. So to combat this, ‘Upcycled With Love’ workshops are being held at certain prticipating Vinnies around the Gold Coast through out the frosty season. These workshops will revolve around the idea of altering/ upcycling.

All over the coast there are young teens who won’t be spending their nights in the safety of a warm, comfy bed. Wouldn’t it be nice to be able to help out and recieve something for your efforts in retturn? Well that’s what this upcoming workshop is setting out to do. All participators pick out a clothing item of their choice on location. All items must be paid for at the check out, before participants are able to partake in the workshop.

A variety of stations will be available including: tie-die, bleaching, trimming/ sewing as well as a ‘mix and stitch’ studio where donators can combine/ alter/ match any of their favourite pieces to make a completely new and original one.

Every second Tuesday throught out the winter months a Upcycled With Love workshop will be taking place at the following locations on the Gold Coast: • Arundel Retail Store, 126 Allied Drive, Arundel (Just off Olsen Ave.) • Southport Shop, 108 Scarborough Street, Southport

Also for a limited time Journey Man will be promoting a one-off design that will be printed onto some of our prducts on-demand.

The design will be available on the following Journey Man items: • T-shirts (M/F) • Skate Decks • Various Upcycled with love items To help fight homelessness 50% of all proceeds used to purchase out special, one-time event design will be going to Vinnies. Thats our way of saying thanks for all the work they do for those in need.

Shirts with the special design will be available at the event and will come free with the entry fee as part of an upcycling kit that includes thread, dies, bleach, rubber bands and a bucket.

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

HOME

/

ABOUT

/

EVENTS

/

UPCYCLED-WITH-LOVE

/

COMMISSIONS

Productfolio

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

Website Pages: Product Gallery Because our main website doesn’t have a check out as of yet, instead we provide a list of old products and ones that are currently available.

/

ETSY

HOME

/

ABOUT

/

EVENTS

/

PRODUCT

PORTFOLIO

/

COMMISSIONS

Upcycled With Love

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

Website Pages: UCW<3 This page showcases all of the rennovated products that Upcycled With Love has produced and the ones that are available on Etsy.

/

ETSY

HOME

/

ABOUT

/

EVENTS

/

PRODUCT

PORTFOLIO

/

COMMISSIONS

Upcycled With Love

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

/

ETSY

HOME / ABOUT / PRODUCT-FOLIO / UPCYCLED-WITH-LOVE / COMMISSIONS / ETSY

Commissions If you have a project you want us to work on, you can commission us to help you reach your goals! Whether you want us to develope a design or illustration, or even a product that doesn’t exist just yet; if you have an idea, shoot us a line by leaving us a message. Or, alternatively, you can contact us privately via our email address: journey-man@gmail.com.au Name:

Email:

Message:

Submit

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

Etsy Etsy is the online store where all purchases will be made. Because Journey Man and Upcycled With Love do not have a physical shop all products will be shipped out in parcels and packages. Those items of which are too large for parcels can be picked up by hand or delivered specially for and additional surcharge.

journeymancrafting Creative coolness

Interior fit-out Moodboard Although Journey Man wonâ&#x20AC;&#x2122;t have a store, we will be needing a workspace. Here are some images to give you a sense into what the space might look like and to allure at Journey Mans sense of taste and style

Cause Related Marketing: Journey Man and Upcycled with Love have banded together with Vinnies to create awareness for you homeless people all over the Gold Coast. Throughout Winter night time can be unbareably cold. So to combat this problem, a â&#x20AC;&#x2DC;Upcycled 4# Loveâ&#x20AC;&#x2122; workshop is being held, which will raise money for Vinnies to

continue supporting those on the streets. The event will comprise of tie-dyeing, bleaching, sewing, mixing and stitching different fabrics and so on. Each workshop will be held on every second Tuesday throughout Winter. To partake a $2 or more admission fee will paid. With donations of $15 or more, customers will recieve a promotional

t-shirt for free. From there participators will purchase the items they wish to upcycle, from Vinnies wide range of garments

Contents:

Upcycled #4 Love: • • • • • •

Promotional Journey Man products Vinnies Poster Magazine advert Social Media adverts Web Banner and Events page Street Advertising

Lone Wolf/Stray Dog Skatedeck $70

Lone/Stray Do T-shirt (M/F) $35

Vinnies Poster

Magiazine Advert

Social Media Journey Man will be uploading various images like the following to create awareness, to our facebook and instagram. During the time of the events, Journey Man will also be changing its Facebook dp to the Upcycled #4 Love Workshop logo.

Upcycled #4 Love Workshop

Journey man and Vinnies are having a workshop this winter to help raise money for those less fortunate than ourselves. Click for more information

About

Product Portfolio

Upcycled Website Banner with Love & Events page

News & Events

HOME / ABOUT / PRODUCT-FOLIO / UPCYCLED-WITH-LOVE / COMMISSIONS / ETSY

Events During this upcoming winter season, St. Vincent de Paul Society and Journey Man are coming together to suport those less fortunate enough to be spending these upcoming months on the streets. So to combat this, ‘Upcycled With Love’ workshops are being held at certain prticipating Vinnies around the Gold Coast through out the frosty season. These workshops will revolve around the idea of altering/ upcycling.

All over the coast there are young teens who won’t be spending their nights in the safety of a warm, comfy bed. Wouldn’t it be nice to be able to help out and recieve something for your efforts in retturn? Well that’s what this upcoming workshop is setting out to do. All participators pick out a clothing item of their choice on location. All items must be paid for at the check out, before participants are able to partake in the workshop.

A variety of stations will be available including: tie-die, bleaching, trimming/ sewing as well as a ‘mix and stitch’ studio where donators can combine/ alter/ match any of their favourite pieces to make a completely new and original one.

Every second Tuesday throught out the winter months a Upcycled With Love workshop will be taking place at the following locations on the Gold Coast: • Arundel Retail Store, 126 Allied Drive, Arundel (Just off Olsen Ave.) • Southport Shop, 108 Scarborough Street, Southport

Also for a limited time Journey Man will be promoting a one-off design that will be printed onto some of our prducts on-demand.

The design will be available on the following Journey Man items: • T-shirts (M/F) • Skate Decks • Various Upcycled with love items To help fight homelessness 50% of all proceeds used to purchase out special, one-time event design will be going to Vinnies. Thats our way of saying thanks for all the work they do for those in need.

Shirts with the special design will be available at the event and will come free with the entry fee as part of an upcycling kit that includes thread, dies, bleach, rubber bands and a bucket.

Contact: Phone: 55 123 456 Mobile: 04 1234 568 Email: journey-man@ gmail.com.au

Social Media: •Facebook> •Instagram> •Twitter>

Address: 123 Seasame St. Southport 4321, QLD

Street Advertising To advertise the event moreso and to help out a few of the needy, Jouorney Man will ask a few homeless people to advertise the event by holding a modified beggars sign. Also a black board will be on site to grab further attention. The reasoning behind this idea is that although many choose to ignore these souls, theyâ&#x20AC;&#x2122;re not invisible. Hopefully some illustrative design will help catch someones eyes long enough

for them to donate some change and to have a look at our chalk board. In return for the favor, Journey Man will present them a new set of clothes, upcycled from vinnies articles, and some spending money in the form of a gift card.

On site Chalk Board

Tah Bra