Eoys

Sam Cook - Level 06

Brief 09

OUGD603 - EOYS - WE ARE

Specifications -

Live Brief set by Leeds College of Art marketing department Collaboration - Victoria Redmond, Jasper lee Brief - Create the branding for the annual Leeds College of Art end of year show Concept - We Are exhibition branding is bold, bright and eye catching, much like the students of Leeds College of art. The ‘we are’ title is all inclusive and celebrates the students graduating from Leeds college of art with a sense of empowerment.

Considerations - The branding must work across a multitude of different platforms and scales, as well as being transferable to digital Target audience - Industry professionals and potential employers of the students, as well as media for coverage.

Typeface -

APERCU Aa Bb Cc 1 2 3

Weight - Customised logo type

Sam Cook - Level 06

01/05

OUGD603 - EOYS - WE ARE

Development -

The poster design was the one of the main focuses when starting the design process as it is the first promotional piece that the target audience will see. Many layouts were tried and tested. From the original poster design the rest of the promotional material could be produced.

Sam Cook - Level 06

02/05

OUGD603 - EOYS - WE ARE

Printed material -

The over all aesthetic of the printed material is both bold and clear. The strong spot colour used grabs the audiences attention as well as connoting the vibrancy that the exhibition will show. The multi-dimensions of the outside display can be utilised with each face depicting different information. The main face will show important information including the date, location and title of the exhibition. This will provide vital for passers by and drivers to take in the simplistic information. The alternative face will show our manifesto, this will make people stop to read the information in depth this also applies to the A0 poster. The proposal for the A6 flyer’s is to make them personalised to the students exhibiting. The flyer’s will be written on by students using words that they think best describes them.

Sam Cook - Level 06

03/05

OUGD603 - EOYS - WE ARE

Digital material -

The design of both the website banner and e -invite utilise animation and moving image. The gif format is well suited to the design. The simple yet effective design displays the ‘WE ARE’ brand identity as well as the green words that flash through on a loop play. The gif animation can be easily transfered to blank wall spaces around the university through projectors.

The projections will add a new dimension to the end of year show imagery.

Sam Cook - Level 06

04/05

OUGD603 - EOYS - WE ARE

Information and way finding -

The map produced compresses to an A5 booklet. The minimal aesthetic helps with usability. The colour scheme works along side other printed and displayed ephemera. A list of student names organised by discipline is displayed on the reverse side. The use of the strong colour creates great brand consistency. The colour also lends it’s self well to way finding and signage as it is bold and eye catching.

Sam Cook - Level 06

05/05

OUGD603 - EOYS - WE ARE