Tdr

distance - 3.93 miles duration - 1.00 hours steps - 8000

Sam Cook - Level 06

Brief - 5

OUGD603 - TDR

Specifications -

Live Brief set by TDR’s Ian Anderson.

Brief - “give me something I’ll want to keep forever.” A Preliminary task set by Ian Anderson ahead of his main workshop. to create an object that he can cherish forever.

Concept - In an interview with Ian Anderson found when researching he had said that he loves to write. The concept came from that interview to create a note pad that Ian can write in to, The contence may become something Ian Anderson can cherish for ever.

Colour -

C M Y K

-

00 77 59 00

APERCU Aa Bb Cc 1 2 3

Header Copy Weight - Bold

Body Copy -

Lekton Aa Bb Cc 1 2 3

Weight - Regular

Sam Cook - Level 06

01/04

OUGD603 - TDR

Outcomes -

In relation to the research undertaken in to Ian Aderson and his practice in conjunction with the brief set, the notebook features a quote from Ian Anderson. The bright colour used is aesthetically a great contrast when paired against the black note pad. The colour also connotes Ian Anderson’s own bright, eye catching and contemporary design aesthetic. The layout of the design is clear and consise allowing the quote to become the focal poiny of the design. The belly band was a design desicison made so it can be used multiple times when one book is filled with Ian Anderson’s words, he can reuse the band reminding him of his passion for writing.

Sam Cook - Level 06

02/04

OUGD603 - TDR

Specifications -

distance - 3.93 miles duration - 1.00 hours steps - 8000

Live Brief set by TDR’s Ian Anderson.

Brief - Do something poitless for an hour, document it and then present it to the group.

Concept - The concept that I created to answer pointless task was to aimlessly walk for an hour, directed by the flip of a coin, recording the route taken and the steps counted.

Colour -

C M Y K

Header Copy -

-

00 00 00 100

C M Y K

-

64 56 63 29

APERCU Aa Bb Cc 1 2 3

Weight - Bold

Body Copy -

Lekton Aa Bb Cc 1 2 3

Weight - Regular

Sam Cook - Level 06

03/04

OUGD603 - TDR

Outcomes -

distance - 3.93 miles duration - 1.00 hours steps - 8000

distance - 0.9 miles duration - 0.18 hours steps - 2160

The main deliverable to this brief was to present a presentation denoting how pointless the said activity was. In conjunction with the presentation, the information recorded whilst performing the pointless task of walking aimlessly was transfered in to a series of posters. The main concept of the poster was to recreate the walk taken (on the right) compared to the shortest possible route (on the left) to visually communicate how pointless the activity had been. The use of infographic and layered typography help to visually represent the

Sam Cook - Level 06

04/04

OUGD603 - TDR