Cop3 Final presentation boards

unspoken Independent magazine concept

Specifications -

unspoken

Unspoken magazine concept.

Brief - Design a conceptual independent magazine in conjunction with the written element of the module. Bring together the findings from the essay and utilise the web to help promote and distribute the magazine. Focusing on the tactile and physicality of the printed magazine.

Concept - Focusing on the human element and personal issues of people living in UK cities the magazine appeals to a niche demographic. The magazine tells the stories of random people on the streets with the aim of showing how much humans can learn from each other if they just stopped to speak.

Considerations - Consideration to the stock and printing method used in order to create a feasible and affordable prototype that could be reproduced for an independent publisher.

Deliverables - Online and print based presence, with a specific focus on a campaign video to launch the magazine through kickstarter.com.

issue 001

Dimensions - A4 Colours - Grey scale

Leeds Sam Cook - Level 06

01/05

OUGD601 - concept magazine

Web Presence -

Web presence is an important tool for many independent magazines. The World Wide Web has helped promote some independent magazines to a global audience. The web design here has been designed to be clean, simple and easy to use. The general aesthetic links with the printed media in order to create brand consistency. It is also important that the website doesn’t expose too much of the content of the magazine, but offers bonus content such as videos. There is also a direct link from the web page to the pre-order section.

Sam Cook - Level 06

02/05

OUGD601 - concept magazine

Print Presence -

As part of the kickstarter campaign there will be various rewards for the backers. This entices the audience to invest in the project offering them tote bags, post cards and even the first magazine for free if they pledge money to the campaign.

Sam Cook - Level 06

03/05

OUGD601 - concept magazine

Editorial design -

A clean and structured aesthetic has been employed for the editorial design. There are a number of different page layouts to make the magazine visually dynamic and interesting. A saddle stitch bind has been used to make the magazine more tactile and more bespoke for the end user.

Sam Cook - Level 06

04/05

OUGD601 - concept magazine

Kick starter campaign video -

One of the first pieces of promotional material that the audience will see is the campaign video on kickstarter. The success of the magazine relies on the funding of a kick starter campaign as well as creating a loyal group of backers that may, in turn, become the readership. The first frame opens with the title of the magazine and sets the vibe for the theme of the magazine. Rhetorical questions have been used to draw the audience in to the video and grab their attention. The video also provides the audience with teaser snips of the final magazine to create anticipation. The final frame provides the viewer with external links to various social media sites in order to create a buzz and promote the video on multi platforms.

Sam Cook - Level 06

05/05

OUGD601 - concept magazine