Sam Cook - Level 06
Brief - 10
OUGD603 - YCN - Interflora
Specifications -
YCN - Interflora Brief - Grandparents’ Day was established in America in the 1970s and is celebrated all over the world. It was introduced to the UK by Age Concern in 1990 and is always celebrated on the first Sunday in October. There are 14 million grandparents living in the UK, 80% of whom provide some hands-on care for their grandchildren. More than ever, grandparents play an important role in modern society and we want to raise awareness of everything they do to help family life by encouraging people to start marking ‘Grandparents’ Day’ in their calendars as a special occasion to thank grandparents across the country. As well as grateful Mum’s who want to thank their own parents for the help they provide with childcare we want to target young adults who probably don’t see their own grandparents as much as they would like with their busy lifestyles, or live far away meaning they only visit a few times a year. We feel that this is a genuine gifting occasion and a perfect fit for the Interflora brand, what better way to show your love for your grandparents than with a bouquet of Interflora flowers! Concept - the slogan ‘A flower speaks a thousand words’ shown through the use of hand crafted cut paper flowers made from recycled book pages.
Sam Cook - Level 06
01/09
OUGD603 - YCN - Interflora
Research -
The research stage involved researching in to hand rendered water colour typography. as well as researching in to hand cut paper flowers.
Sam Cook - Level 06
02/09
OUGD603 - YCN - Interflora
Development -
The design development stage involved extensive prototyping of hand cut flowers and layering the petals to create life like 3D flowers. For the typography of the poster after trial and error with hand rendered type a font was used instead. This was to create a level of consistancy with in the poster range. Water colour textures were layered on to the typography to give it a more hand rendered feel.
Sam Cook - Level 06
03/09
OUGD603 - YCN - Interflora
Development -
The poster series colour palette is very organic and replicates the colours found with in Interflora bouquets. At the same time they are bright and eye catching. The soft brush stroke of the lettering and the water colour texture also aids the organic aesthetic.
Sam Cook - Level 06
04/09
OUGD603 - YCN - Interflora
Development -
Each poster has its own personality and theme. The hand cut flowers are arranged in a variety of differnt layouts to create visual interest, they also frame the most important information. The stock choice enhances the colour of the lettering.
Sam Cook - Level 06
05/09
OUGD603 - YCN - Interflora
Environmental posters -
These posters show the posters in their environmental settings and show how they brighten up a shop window display or street corner. One of the themes of the brief is to connote happiness and celebration, which these posters do.
Sam Cook - Level 06
06/09
OUGD603 - YCN - Interflora
Packaging and distribution -
The flower packaging also links in to the campaign. The same identity has been used throughout the range to create brand consistency.
Sam Cook - Level 06
07/09
OUGD603 - YCN - Interflora
Web presence -
The web page has been redesigned with a more simple and clear aesthetic. The functionality will play a big part in enticing the tech savvy, young target audience. The banner has been installed to display Grandparents’ day and will play on a loop showing Interflora’s best buys and other events.
Sam Cook - Level 06
08/09
OUGD603 - YCN - Interflora
Social media -
Social media is at the forefront of the lives of the target audience that Interflora want to appeal to. Using instagram and hashtags to engage the younger market with the brand is a strong factor in gaining brand recognition with in this demographic.
Sam Cook - Level 06
09/09
OUGD603 - YCN - Interflora