SAN DIEGO POLO CLUB
SPONSORSHIP PACKAGES
SUMMER 2014
HELLO,
Welcome to the 28th season of the San Diego Polo Club located in beautiful Rancho Santa Fe, California. Perfectly situated in one of the most exclusive and affluent communities in Southern California and bordering the Pacific Ocean, the San Diego Polo Club offers stunning views and a loyal polo community like no other. We warmly welcome over 25,000 visitors each year and with record breaking attendance, we have earned the reputation as “The Leading Polo Destination In All Of California.� With one of the largest polo communities in the country, we engage a unique and exclusive audience comprised of equine enthusiasts and dynamic professionals. These groups carry significant purchasing power and in many cases are not reached by any other branding platform. I encourgage you to reach out to discuss your specific marketing needs and I will offer a complete, custom-built sponsorship package that is sure to captivate and engage our polo consumers. I look forward to introducing you to the sport of kings and creating a lasting relationship with the San Diego Polo Club. Cheers,
Lindsey Chronert, Marketing Manager 760-815-7754 | lindsey@sandiegopolo.com
THE PEOPLE
AVERAGE AGE:
47
AVERAGE HOUSEHOLD INCOME:
$550,000
AVERAGE NET WORTH:
$4,680,000
OWN HOMES WORTH OVER $1 MILLION
64%
OWN MORE THAN ONE PROPERTY
53%
BACHELOR’S DEGREE OR HIGHER
92.9%
Hobbies Include: Travel, Fitness, Shopping, Fine Dining, Equine Sports, Boating, Luxury Retreats, Local Arts & Wine Tasting.
THE POLO The San Diego Polo Club is beautifully situated on 80 acres of land in Rancho Santa Fe, offering five world-class class polo fields, including an exercise track, riding trails, a clubhouse and bar, a polo training school, and an outdoor lighted arena. The San Diego Club has one of the longest playing seasons in the country running from May through October and we welcome players from all over the world.
THE SCENE The San Diego Polo Club’s social scene is rated one of the top in the country. With an average of 1,000 fans each week, and Opening Day exceeding 3,000, every Sunday is an enjoyable afternoon with family, friends, and San Diego’s best. We partner with various charities and brands to create memorable events that give back to our community and highlight the wonderful sport of polo.
THE OPPORTUNITIES PRESENTING OPPORTUNITIES Exclusive Season Sponsor
Presenting Tournament
VIP Presence during Opening Ceremonies and/or Trophy Presentation
EVENT PRODUCTION Exclusive Reservation of Polo Pavilion VIP Tickets
Corporate & Group Tables
Vendor Space in Player’s Club
Sunday Public Announcements
SIGNAGE Exclusive Scoreboard Signage
Billboard
Branded Flags
Red Sideboards
Step & Repeat
Banner
PRINT, WEB & SOCIAL Full Page Advertisement
E-Newsletter to Members
Web Banner
Social Media Inclusion
BENEFITS OF SPONSORSHIP •
Introduction to San Diego Polo Club Members & Partners
•
Event coordination & execution by SDPC
•
Brand Integration
•
Social Photographer to capture key brand images for internal marketing purposes
•
Inclusion in Season/Event promotion
•
Event Listing on SDPC Website, Magazine, & Calendar
•
Mention in e-newsletter, reaching over 7,000 subscribers
•
Pre and post coverage on Facebook & Twitter, reaching over 14,000 users
•
Photos published in 2015 San Diego Polo Magazine, reaching 45,000 readers
•
66,000 billboard signage impressions daily
•
15 Sunday Polo Events
POLO PAVILION
COLLATERAL
Work with our team to create a lounge that showcases your brand and allows guests to relax and enjoy
Strategically place your marketing collateral at all tables.
themselves.
7TH CHUKKER AFTER PARTY
PARADE OF TEAMS
Bring in live music or DJ to keep the party going. Desserts, champagne, and dancing until dusk.
Have your VIP ride in one of our luxury cars during the Parade of Teams, National Anthem and Opening Ceremonies.
TROPHY PRESENTATION
STEP & REPEAT
Have your VIP present trophies to the winning team and runner up.
We provide the photographer and snap guests at the entrance of the event. Photos posted on all social media platforms.
VIP TABLE FOR 10
INTERMISSION EXHIBITION
Entertain clients or guests at a VIP table that seats 10.
Our event team helps coordinate theme-appropriate entertainment between matches.
CONTACT US Thank you for your interest in the San Diego Polo Club. Sponsorship packages are fully customizable based on specific brand goals. Please contact Lindsey Chronert for pricing information and sponsorship packages. All details are subject to change; opportunities are on a first-come basis. We look forward to speaking with you.
Lindsey Chronert | Marketing Manager 760-815-7754 | lindsey@sandiegopolo.com
SEE YOU AT THE SAN DIEGO POLO CLUB