Phase 3b - Garbinet Drive-Through

Strategic location

Roundabout heart of neighbourhood

Garbinet neighbourhood

NODE

SPACE

YOUNG POPULATION

PERCEPTION

LANDMARK

TAKE AWAY CULTURE

Not reachable point POINT OF COMERCIAL INTEREST

POTENTIALS

LACK OF PARKING

CONTROVERSIES

Garbinet

DRIVE-THROUGH

OBJECTIVE

COMMERCIAL REVITALIZATION CREATE NEIGHBOURHOOD IDENTITY

HOW

WHERE

DRIVE-THROUGH MARKET

PERIMETER OF THE ROUNDABOUT

New Economic Configurations: POP UP SPACES Where normally the purpose of selling in the store is less important than creating demand for the products and brand image.

NEW URBAN IMAGE

Leaving indoors and green area, the roundabout will be accessible for pedestrians and includes a bike lane.

HOW STRATEGIES

1. Organism: Shopping on the way

HOW STRATEGIES

1. Organism: Shopping on the way

FOOD

SERVICES

SPECIALITIES

Sushi Up Pizzas Mateo Telepizza Pollos para llevar Comidas preparadas “Paqui” Panadería, De Caramelo Heladería, El xixonec

Tintorería, La Rosa Blanca Farmacia Reparaciones La boutique del arreglo Kiosco

Body Sport Vega Flor

FAST RETAIL

HOW STRATEGIES

2. Modification of the urban image

HOW STRATEGIES

2. Modification of the urban image

Celebrate Yonge is a community-based event in the heart of downtown Toronto. For four weeks the Downtown Yonge community invites Torontonians and visitors alike to experience a transformed Yonge Street. By expanding public space

HOW STRATEGIES

2. Modification of the urban image ROUNDABOUT AND RETAIL CHANGE

We multiply and change color the roundabout’s signal, it mark the barrier between lanes.

HOW STRATEGIES

3. Point of commercial interest DRIVE-THROUGH MARKET

HOW STRATEGIES

3. Point of commercial interest DRIVE-THROUGH MARKET

This market, located at the roundabout, offers us the opportunity to make our purchase without having to find a parking space without leaving the car

HOW STRATEGIES

4. Point of socio/cultural interest

HOW STRATEGIES

4. Point of socio/cultural interest SOCIAL EVENTS: MEETING POINT Take advantage of the popularity and benefits of time that makes us the market place on the perimeter MOTO - ENCUENTRO NO MONEY EXCHANGE

HOW STRATEGIES

4. Point of socio/cultural interest SOCIAL EVENTS: MEETING POINT Take advantage of the popularity and benefits of time that makes us the market place on the perimeter MOTO - ENCUENTRO NO MONEY EXCHANGE

DRIVE-THROUGH Art When modules are closed the outer parts are used as canvases. We will use to send messages, use art as issuer.

GLOBAL WATER CRISIS It will consist of designs made by the children: Workshops Murals

HOW STRATEGIES

5. City branding

HOW STRATEGIES

5. City branding It is necessary that the neighborhood sits the project as their own, developing its own IDENTITY Promoting the attractiveness of the neighborhood

Strategic location

Roundabout heart of neighbourhood

Garbinet neighbourhood

NODE

SPACE

YOUNG POPULATION

PERCEPTION

LANDMARK

TAKE AWAY CULTURE

Not reachable point POINT OF COMERCIAL INTEREST

POTENTIALS

LACK OF PARKING

CONTROVERSIES

Garbinet

DRIVE-THROUGH

BENEFITS

Strategic location

Roundabout heart of neighbourhood

Garbinet neighbourhood

NODE

SPACE

YOUNG POPULATION

PERCEPTION

LANDMARK

TAKE AWAY CULTURE

Not reachable point POINT OF COMERCIAL INTEREST

POTENTIALS

CONTROVERSIES

Garbinet

DRIVE-THROUGH

BENEFITS ECONOMICS COMMERCIAL POINT Activation of the roundabout as potential commercial point of interest

REACTIVATION OF THE SALES Reactivation of the sales of retail partners, the event provides advertising

SUCCESS: MAXIMUM VISIVILITY Assure the success of the event by placing it in the point of maximum visibility

MARKETING: PROMOTION Marketing

helps disseminate promote the event

and

AMORTISATION EXPENSE Amortisation expense of maintaining the roundabout

LACK OF PARKING

Strategic location

Roundabout heart of neighbourhood

Garbinet neighbourhood

NODE

SPACE

YOUNG POPULATION

PERCEPTION

LANDMARK

TAKE AWAY CULTURE

Not reachable point POINT OF COMERCIAL INTEREST

POTENTIALS

CONTROVERSIES

Garbinet

DRIVE-THROUGH

BENEFITS ECONOMICS

CULTURAL

COMMERCIAL POINT

ADVANTAGE OF AN EXISTING INFRASTRUCTURE

Activation of the roundabout as potential commercial point of interest

Respected

and understood opportunity.

as

an

REACTIVATION OF THE SALES

SOCIAL CHANGE BEHAVIOUR

Reactivation of the sales of retail partners, the event provides advertising

Citizens are aware of the importance of public events, small changes are crucial

SUCCESS: MAXIMUM VISIVILITY

SOCIAL / CULTURAL PROGRAMS

Assure the success of the event by placing it in the point of maximum visibility

Responding to the demand of the neighborhood

MARKETING: PROMOTION

IDENTITY

Marketing

helps disseminate promote the event

and

LACK OF PARKING

Use of existing items for resourcing identity

AMORTISATION EXPENSE

TOURISM ATTRACTION

Amortisation expense of maintaining the roundabout

Art as communication tool

Strategic location

Roundabout heart of neighbourhood

Garbinet neighbourhood

NODE

SPACE

YOUNG POPULATION

PERCEPTION

LANDMARK

Not reachable point POINT OF COMERCIAL INTEREST

TAKE AWAY CULTURE

POTENTIALS

CONTROVERSIES

Garbinet

DRIVE-THROUGH

BENEFITS ECONOMICS

CULTURAL

SOCIAL

COMMERCIAL POINT

ADVANTAGE OF AN EXISTING INFRASTRUCTURE

TISSUE

Activation of the roundabout as potential commercial point of interest

Respected

and understood opportunity.

as

an

Generate a local tissue neighbourhood

REACTIVATION OF THE SALES

SOCIAL CHANGE BEHAVIOUR

TRAFFIC IMPROVE

Reactivation of the sales of retail partners, the event provides advertising

Citizens are aware of the importance of public events, small changes are crucial

In the boulevards by the disappearance of the cars stopped on the side of the road

SUCCESS: MAXIMUM VISIVILITY

SOCIAL / CULTURAL PROGRAMS

ANNUAL EVENT

Assure the success of the event by placing it in the point of maximum visibility

Responding to the demand of the neighborhood

Holding an annual neigbourhood event

MARKETING: PROMOTION

IDENTITY

FREE TIME

Use of existing items for resourcing identity

Users will be able to enjoy more free time

Marketing

helps disseminate promote the event

and

LACK OF PARKING

AMORTISATION EXPENSE

TOURISM ATTRACTION

Amortisation expense of maintaining the roundabout

Art as communication tool

Strategic location

Roundabout heart of neighbourhood

Garbinet neighbourhood

NODE

SPACE

YOUNG POPULATION

PERCEPTION

LANDMARK

Not reachable point POINT OF COMERCIAL INTEREST

TAKE AWAY CULTURE

POTENTIALS

LACK OF PARKING

CONTROVERSIES

Garbinet

DRIVE-THROUGH

BENEFITS ECONOMICS

CULTURAL

SOCIAL

ENVIRONMENTAL

COMMERCIAL POINT

ADVANTAGE OF AN EXISTING INFRASTRUCTURE

TISSUE

GREEN LUNG

Activation of the roundabout as potential commercial point of interest

Respected

and understood opportunity.

as

an

Generate a local tissue neighbourhood

Encourage the creation of a green lung

REACTIVATION OF THE SALES

SOCIAL CHANGE BEHAVIOUR

TRAFFIC IMPROVE

BIKE PROMOTION

Reactivation of the sales of retail partners, the event provides advertising

Citizens are aware of the importance of public events, small changes are crucial

In the boulevards by the disappearance of the cars stopped on the side of the road

By using delivery bikes

SUCCESS: MAXIMUM VISIVILITY

SOCIAL / CULTURAL PROGRAMS

ANNUAL EVENT

Assure the success of the event by placing it in the point of maximum visibility

Responding to the demand of the neighborhood

Holding an annual neigbourhood event

MARKETING: PROMOTION

IDENTITY

FREE TIME

Use of existing items for resourcing identity

Users will be able to enjoy more free time

Marketing

helps disseminate promote the event

and

AMORTISATION EXPENSE

TOURISM ATTRACTION

Amortisation expense of maintaining the roundabout

Art as communication tool

HOW DESIGN

HOW DESIGN

Point of commercial interest DRIVE-THROUGH MARKET

HOW DESIGN

What is the path?

ENTRANCES AND EXITS: EFFICIENCY

Moment 1

Moment 2

HOW DESIGN

How many cars fit?

HOW DESIGN

How is it delivered to the Roundabout?

HOW DESIGN

Point of commercial interest DRIVE-THROUGH MODUL CRITERIA MODULAR Must be both: modular particular device as the set that forms CUSTOMIZABLE Create a global urban image: Inside and Outside CONTAINER Accommodate all elements of the set REUSABLE Capable of other configurations to be used in another situation OPEN / CLOSED

HOW DESIGN

DRIVE-THROUGH MODULE

How is it working?

HOW DESIGN

DRIVE-THROUGH MODULE

How is it working?

HOW DESIGN

DRIVE-THROUGH MODULE

How is it working?

HOW DESIGN

DRIVE-THROUGH MODULE

How is it working?

HOW DESIGN

DRIVE-THROUGH MODULE

HOW DESIGN

City branding

COLOR PANTONE 151 C Stimulates the vitality, fun and excitement. Generates a quick movement of the public. It is the color of action, exuberance and generosity

SHAPE This icon is intended to mark the place, and it’s referenced to the landmark wich the roundabout is characterized. So we note the Garbinet Market as a point of interest.