Strategic location
Roundabout heart of neighbourhood
Garbinet neighbourhood
NODE
SPACE
YOUNG POPULATION
PERCEPTION
LANDMARK
TAKE AWAY CULTURE
Not reachable point POINT OF COMERCIAL INTEREST
POTENTIALS
LACK OF PARKING
CONTROVERSIES
Garbinet
DRIVE-THROUGH
OBJECTIVE
COMMERCIAL REVITALIZATION CREATE NEIGHBOURHOOD IDENTITY
HOW
WHERE
DRIVE-THROUGH MARKET
PERIMETER OF THE ROUNDABOUT
New Economic Configurations: POP UP SPACES Where normally the purpose of selling in the store is less important than creating demand for the products and brand image.
NEW URBAN IMAGE
Leaving indoors and green area, the roundabout will be accessible for pedestrians and includes a bike lane.
HOW STRATEGIES
1. Organism: Shopping on the way
HOW STRATEGIES
1. Organism: Shopping on the way
FOOD
SERVICES
SPECIALITIES
Sushi Up Pizzas Mateo Telepizza Pollos para llevar Comidas preparadas “Paqui” Panadería, De Caramelo Heladería, El xixonec
Tintorería, La Rosa Blanca Farmacia Reparaciones La boutique del arreglo Kiosco
Body Sport Vega Flor
FAST RETAIL
HOW STRATEGIES
2. Modification of the urban image
HOW STRATEGIES
2. Modification of the urban image
Celebrate Yonge is a community-based event in the heart of downtown Toronto. For four weeks the Downtown Yonge community invites Torontonians and visitors alike to experience a transformed Yonge Street. By expanding public space
HOW STRATEGIES
2. Modification of the urban image ROUNDABOUT AND RETAIL CHANGE
We multiply and change color the roundabout’s signal, it mark the barrier between lanes.
HOW STRATEGIES
3. Point of commercial interest DRIVE-THROUGH MARKET
HOW STRATEGIES
3. Point of commercial interest DRIVE-THROUGH MARKET
This market, located at the roundabout, offers us the opportunity to make our purchase without having to find a parking space without leaving the car
HOW STRATEGIES
4. Point of socio/cultural interest
HOW STRATEGIES
4. Point of socio/cultural interest SOCIAL EVENTS: MEETING POINT Take advantage of the popularity and benefits of time that makes us the market place on the perimeter MOTO - ENCUENTRO NO MONEY EXCHANGE
HOW STRATEGIES
4. Point of socio/cultural interest SOCIAL EVENTS: MEETING POINT Take advantage of the popularity and benefits of time that makes us the market place on the perimeter MOTO - ENCUENTRO NO MONEY EXCHANGE
DRIVE-THROUGH Art When modules are closed the outer parts are used as canvases. We will use to send messages, use art as issuer. GLOBAL WATER CRISIS It will consist of designs made by the children: Workshops Murals
HOW STRATEGIES
5. City branding
HOW STRATEGIES
5. City branding It is necessary that the neighborhood sits the project as their own, developing its own IDENTITY Promoting the attractiveness of the neighborhood
Strategic location
Roundabout heart of neighbourhood
Garbinet neighbourhood
NODE
SPACE
YOUNG POPULATION
PERCEPTION
LANDMARK
TAKE AWAY CULTURE
Not reachable point POINT OF COMERCIAL INTEREST
POTENTIALS
LACK OF PARKING
CONTROVERSIES
Garbinet
DRIVE-THROUGH
BENEFITS
Strategic location
Roundabout heart of neighbourhood
Garbinet neighbourhood
NODE
SPACE
YOUNG POPULATION
PERCEPTION
LANDMARK
TAKE AWAY CULTURE
Not reachable point POINT OF COMERCIAL INTEREST
POTENTIALS
CONTROVERSIES
Garbinet
DRIVE-THROUGH
BENEFITS ECONOMICS COMMERCIAL POINT Activation of the roundabout as potential commercial point of interest
REACTIVATION OF THE SALES Reactivation of the sales of retail partners, the event provides advertising
SUCCESS: MAXIMUM VISIVILITY Assure the success of the event by placing it in the point of maximum visibility
MARKETING: PROMOTION Marketing
helps disseminate promote the event
and
AMORTISATION EXPENSE Amortisation expense of maintaining the roundabout
LACK OF PARKING
Strategic location
Roundabout heart of neighbourhood
Garbinet neighbourhood
NODE
SPACE
YOUNG POPULATION
PERCEPTION
LANDMARK
TAKE AWAY CULTURE
Not reachable point POINT OF COMERCIAL INTEREST
POTENTIALS
CONTROVERSIES
Garbinet
DRIVE-THROUGH
BENEFITS ECONOMICS
CULTURAL
COMMERCIAL POINT
ADVANTAGE OF AN EXISTING INFRASTRUCTURE
Activation of the roundabout as potential commercial point of interest
Respected
and understood opportunity.
as
an
REACTIVATION OF THE SALES
SOCIAL CHANGE BEHAVIOUR
Reactivation of the sales of retail partners, the event provides advertising
Citizens are aware of the importance of public events, small changes are crucial
SUCCESS: MAXIMUM VISIVILITY
SOCIAL / CULTURAL PROGRAMS
Assure the success of the event by placing it in the point of maximum visibility
Responding to the demand of the neighborhood
MARKETING: PROMOTION
IDENTITY
Marketing
helps disseminate promote the event
and
LACK OF PARKING
Use of existing items for resourcing identity
AMORTISATION EXPENSE
TOURISM ATTRACTION
Amortisation expense of maintaining the roundabout
Art as communication tool
Strategic location
Roundabout heart of neighbourhood
Garbinet neighbourhood
NODE
SPACE
YOUNG POPULATION
PERCEPTION
LANDMARK
Not reachable point POINT OF COMERCIAL INTEREST
TAKE AWAY CULTURE
POTENTIALS
CONTROVERSIES
Garbinet
DRIVE-THROUGH
BENEFITS ECONOMICS
CULTURAL
SOCIAL
COMMERCIAL POINT
ADVANTAGE OF AN EXISTING INFRASTRUCTURE
TISSUE
Activation of the roundabout as potential commercial point of interest
Respected
and understood opportunity.
as
an
Generate a local tissue neighbourhood
REACTIVATION OF THE SALES
SOCIAL CHANGE BEHAVIOUR
TRAFFIC IMPROVE
Reactivation of the sales of retail partners, the event provides advertising
Citizens are aware of the importance of public events, small changes are crucial
In the boulevards by the disappearance of the cars stopped on the side of the road
SUCCESS: MAXIMUM VISIVILITY
SOCIAL / CULTURAL PROGRAMS
ANNUAL EVENT
Assure the success of the event by placing it in the point of maximum visibility
Responding to the demand of the neighborhood
Holding an annual neigbourhood event
MARKETING: PROMOTION
IDENTITY
FREE TIME
Use of existing items for resourcing identity
Users will be able to enjoy more free time
Marketing
helps disseminate promote the event
and
LACK OF PARKING
AMORTISATION EXPENSE
TOURISM ATTRACTION
Amortisation expense of maintaining the roundabout
Art as communication tool
Strategic location
Roundabout heart of neighbourhood
Garbinet neighbourhood
NODE
SPACE
YOUNG POPULATION
PERCEPTION
LANDMARK
Not reachable point POINT OF COMERCIAL INTEREST
TAKE AWAY CULTURE
POTENTIALS
LACK OF PARKING
CONTROVERSIES
Garbinet
DRIVE-THROUGH
BENEFITS ECONOMICS
CULTURAL
SOCIAL
ENVIRONMENTAL
COMMERCIAL POINT
ADVANTAGE OF AN EXISTING INFRASTRUCTURE
TISSUE
GREEN LUNG
Activation of the roundabout as potential commercial point of interest
Respected
and understood opportunity.
as
an
Generate a local tissue neighbourhood
Encourage the creation of a green lung
REACTIVATION OF THE SALES
SOCIAL CHANGE BEHAVIOUR
TRAFFIC IMPROVE
BIKE PROMOTION
Reactivation of the sales of retail partners, the event provides advertising
Citizens are aware of the importance of public events, small changes are crucial
In the boulevards by the disappearance of the cars stopped on the side of the road
By using delivery bikes
SUCCESS: MAXIMUM VISIVILITY
SOCIAL / CULTURAL PROGRAMS
ANNUAL EVENT
Assure the success of the event by placing it in the point of maximum visibility
Responding to the demand of the neighborhood
Holding an annual neigbourhood event
MARKETING: PROMOTION
IDENTITY
FREE TIME
Use of existing items for resourcing identity
Users will be able to enjoy more free time
Marketing
helps disseminate promote the event
and
AMORTISATION EXPENSE
TOURISM ATTRACTION
Amortisation expense of maintaining the roundabout
Art as communication tool
HOW DESIGN
HOW DESIGN
Point of commercial interest DRIVE-THROUGH MARKET
HOW DESIGN
What is the path? ENTRANCES AND EXITS: EFFICIENCY
Moment 1
Moment 2
HOW DESIGN
How many cars fit?
HOW DESIGN
How is it delivered to the Roundabout?
HOW DESIGN
Point of commercial interest DRIVE-THROUGH MODUL CRITERIA MODULAR Must be both: modular particular device as the set that forms CUSTOMIZABLE Create a global urban image: Inside and Outside CONTAINER Accommodate all elements of the set REUSABLE Capable of other configurations to be used in another situation OPEN / CLOSED
HOW DESIGN
DRIVE-THROUGH MODULE
How is it working?
HOW DESIGN
DRIVE-THROUGH MODULE
How is it working?
HOW DESIGN
DRIVE-THROUGH MODULE
How is it working?
HOW DESIGN
DRIVE-THROUGH MODULE
How is it working?
HOW DESIGN
DRIVE-THROUGH MODULE
HOW DESIGN
City branding
COLOR PANTONE 151 C Stimulates the vitality, fun and excitement. Generates a quick movement of the public. It is the color of action, exuberance and generosity
SHAPE This icon is intended to mark the place, and it’s referenced to the landmark wich the roundabout is characterized. So we note the Garbinet Market as a point of interest.