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Level 3 DIssertation Proposal SKIN-TAX Sajana Ragu BA (Hons) Fashion Communication & Promotion
Contents
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Prefece
FCP Triangle
Skin Tax
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Bizarre Blenders
List of Illustration
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References & Appendix 2
Preface
FCP tRIANGLE Creative Director
The purpose of my dissertation is to find a link between the beauty industry and advertisement medium including print, digital commercials and social media with the skills I have gained from my level one and two on BA (Hons) Fashion Communication and Promotion. These skills lie under the creative spectre like; Graphic Design, Photography, Branding, Consumer analyst, Trend analyst etc; evident within my work on this course; Zine making, Campaign building, Fashion Film & Trend report. When it came to deciding where my skills fit in the FCP triangle, I would come under Creative Concept and Execution. This decision has come upon starting initial research for my potential Level 3 dissertation ideas, I reflected back on feedback from my year and half on FCP. My strengths from this course has definitely made me a stronger student but my weakness’ however, has made me a stronger designer. The feedback I received, made me work harder to achieve the highest appraisal. Positive and negative feedback helped me understand what I was doing wrong and guided me in the right way. Therefore, my two dissertation ideas will allow me to showcase my skills, whilst improving my weak points like referencing and researching.
Digital Media
Art Director PR
Throughout this proposal for dissertation ideas, I will particularly be exploring further into the current placement for beauty publications & advertising, looking for a potential gap in the market to allow space for new ideas and strategies. I want to find a new way to communicate social and political issues. Researching into the beauty industry as this way will only improve its present ways of communicating ideas. It’s important to stay current and generate ideas from the modern world consumer.
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Skin Tax
Cartogram
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Skin colour all over the world is such a taboo; especially as it always comes with racial connotations. With over centuries racial profiling, it is no doubt that discrimination of dark skin becomes an issue. We live in a world where, Innovation and promotion of an idea is at its peek; I have noticed one issue that for years now still hasn’t changed in the beauty industry. Living in the 21st century, where the idea of our current generation is to stop worrying about demographic sectors like race, class, gender, sexuality etc; and strive for equality all over the world. Having been born in India, I grew up watching TV commercials of beauty products like ‘fair and lovely’ & ‘Vaseline’, promoting lightening of skin. As a young girl, I never thought this was an issue but now being old and having exposure of living all over the world, I realise that this should simply not still be an ideology. Why should dark girls have to bleach their skin or lighten their body using creams? On my recent trip to India on a mission to research and get a deeper insight about what a country full of dark skinned people feel about their beauty industry
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dISSCUSSION What is the problem with these fairness creams? The Indian fairness cream industry is worth around $450m. Fair & Lovely has more than a 50 per cent share of the market. BBC stated that in South Asia more skin lightening creams are sold than bottles of Coca Cola. GIA market research has predicted that the global skin lightening industry will reach $10bn by 2015, led by the growth in India and China. Having lived in India for several years, I grew up watching local taxi/bus drivers giving more respect to those who had fair skin. For some reason after India got Independence from the British rule, there stayed behind an ideology, which has been unbeatable. Apparently most of India seems to have been conditioned through beauty advertisements that being ‘white’ somehow gives one power. Fairness products seem like such an obvious business model. Having whiter skin is aspirational for many. Or as the corporates would say, fairness of skin is a consumer want, and since markets are free, they will oblige and satisfy this burning demand with gracious supply.Fairness products are no longer targeted solely at women. In 2005, Fair & Lovely’s rival company launched India’s first fairness cream for men, interestingly titled “Fair and Handsome”. The marketing campaign suggested that men would no longer need to secretly use their sister’s fairness products. Fair and Handsome, endorsed by one of India’s most popular movie stars, was an immediate success. Brands like Fair and Lovely have been the innovators of catching on to this market as I can vouch for at least the last 21 years watching my grandmother slowly rub in the fair and lovely cream every single morning after her shower; and still to date, when I go back to visit her, I find tubes of these white and pretty pink packaged tube yet again, advertising ‘fair and lovely’.
The Impacts of this has been that this over consumption of this idea of ‘being fair leads to loveliness’ has opened up the market for a plethora of products, which can be purchased all over India – fighting to stand its battle in the competitors on the opposite sector of the scale ‘tanning creams’. This wide spread of this new product with the impact of globalisation has now shocked the Indian beauty market for its slow yet heavy down fall of fairness products.
My primary research conducted in India, questioning if India treats foreigners any differently led me to ask a mid 30’s, Australian lady about her experience in India. (full transcript in the appendix) She seems to say that in fact India is making more money on foreigner because the local conditioning over generations is that the more fair skinned one is, the more money one has. For example, the ticket price to enter the Taj Mahal, one of the seven world wonders, is 1000 rupees (£8.20) for foreigners and 40 (35p) rupees for Indians. This displayed on a big board invites customers from all over the world, ripping them off on an unchanged ideology that having white skin, equals wealth and power. Though unfair, the board is unintentionally innocent has locals don’t see it as ripping foreigners off but in fact treat it as a blessing. Unfortunately, they don’t understand that no matter what skin colour, anybody can have money problems. This idea can only change be through finding a gap in the market and find a new way to communicate a new message.
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Products currently sold which promotos whiteing Fig 5
dISSCUSSION
cONSUMER pROFILE Fig 6
More research proves to anchor the new trend amongst us youngster’ is to not still in the 21st century have to worry something as taboo like ‘skin colour’. In the west away from India, in countries like America and England, brands are shooting to the future with great product innovations which are being swallowed up by consumers. For e.g. Christian Louboutin released an entire collection catered to all skin tones. A range of nudes flats and heels in every skin shade possible. Other brands like BeingU is focused on providing high-quality lingerie for women of all skin tones with a particularly strong focus on black women and other women of colour. I often ponder on the hierarchy system/class system. In the west, the classes are divided according to their job title and socio economic group/categorisation. Over in Asia, the hierarchy and divide in class is distinguished by the cast system. If this hierarchy has existed for years and clearly, living in 2017 with Donald Trump as president, not much is going to change in political industry. But If the fashion industry is overtly marketing diversity and ethnicity; at this point it should be okay to just be confident with the skin colour you were born with and still not be such a politically/media hipped issue that we are all still buying into. Consumer Tia is an Asian student who enjoys trying all the different products on the aisle of beauty shops. However, most of what she sees right now is products promoting fairness. What she wants is something that will just make her skin even toned. A beauty product which can be used to make her natural skin better. Not changed or masked. She wants to wake up in the morning and worry about make-up. She wants to wake up with her natural skin looking healthy and smooth. She Enjoys watching romantic films and TV shows. Even in the entertainment sector, she follows trends researched on the internet about what TV show or film is hitting the high notes in pop-culture. She follows Asian celebrities like Priyanka Chopra who endorse women empowerment and loving yourself in your own skin. Tia is a generic high school makeup hoarder, she collects everything from drugstore to high end and like every other high school student, she steals her mother’s makeup too.
DESIRABLE CONFIDENT IN HER OWN SKIN SUCKER FOR LOVE MAKE IS HER GO TO DREAMS OF A BIG FAT WHITE WED-
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Future Aims & Objectieves
So far, I have only researched about this top from one side of the issue, now I’d like to do primary research in Nottingham, where I’ve seen lots of tanning creams available on the market promoting promiscuity through tanning, connoting being tanned is now ‘sexy’ and ‘earthy’. With this shift in pattern and dynamics of the socio-economic hierarchy constantly going off balance, it is exactly the right time for a launch of a new product. I believe I have found a gap in the beauty industry market; there is a lack of products which work towards making the skin healthy, especially bespoke to each and every skin colour. All skin types are different and with that comes working with different skin colours. Though from an FCP point of view, there’s not much that can be changed about the product but for what I want to work towards on the FCP triangle, I believe there’s a gap, which with further research in my Level 3 could lead to a marketing campaign for a brand to promote their product targeting the mass with natural, healthy beauty. I ought to further explore this idea as its very close to my heart, especially as this idea is something I personally think will change the way people will think about skin colour. This can only happen once established that we are all humans and skin colour is just a small sector of our life. If I continued to research further into skin-tax I would tune my marketing campaign to shout the message to Asian consumers – ‘Accept it, yes, we are a different colour because we are simply just from different countries. It’s okay to be different and here is a new beauty product which will keep your skin healthy and happy. In return- you have to change nothing about your natural self!’
bIZARRE bLENDERS
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Fashion Bloggers being in their own elite by reviewing products for brands from home either through video blogging or blogging, these bloggers have replaced traditional beauty experts whose columns would be waited to be read by thousands of females all over the world. Today with the click of button on the internet anyone can promote an product and with the raise of bloggers, people are finding niche introductions to the market. Here in the beauty industry one of the most talked subject amongst beauty bloggers is which ‘beauty blender’ or which ‘blending brush’ makes the face looked airbrushed with makeup. With the raise of consumer demand these ‘niche’ products have now started becoming rather home-made. It has now become a trend all over the internet to find different products around the house to use as a blending brush and determine which one is the best. Though most of the viewership is taking it as a lightly and humorously as possible, some are taking it too far.
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Most Bizarre Beauty Blending tecnique
Cartogram c O N D O M
Tomato
s o c k s
S H O E
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Light bulb
egg
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dISSCUSSION The innovator of the blender sponge trend is the brand beauty blender UK, who promotes themselves stating “Modernise the way you make up with this award winning elliptical sponge that blends all foundation, concealer and more to perfection.” Even with a price of £19.00 in 2014 they were still the leading brand taking on a new market for make users. Lucky for beauty blender UK, all the beauty blogger fell in love with product and the brand went on to realising several other products selling the same product in different shapes, sizes and colours. Due to its popularity, immediately following came the cult “dupe” beauty market. These products being sold in bundles priced much cheaper any from £1.99 on E-commerce websites like amazon and eBay or competitors like Real Techniques who are popular brand started by two beauty blogger sister, Samantha Chapman and Nicola Chapman, known for their soft and flawless application brushes, coming out with their beauty blender priced at £4.95. Numerous genuine blending products for all makeup users are available in glory. Then followed the impact of these innovations. Another beauty blogger tested blending makeup using the silicone from inside her bra, which are used as inserted padding for bras. She filmed the entire process and seemed to like the result of the finish, which soon led to competitors in the market selling “silly sponge” makeup blending tool. Which are basically little silicone pieces, mixed with material that helps it move and squish. This immediately led to the trend and year of silly sponge priced at £7.99 The downside to this trend is when it started being taken over by internet pranksters, who out of the blue started posting video of using bizarre things from around the house as beauty blenders. It started of as a few women genuinely testing using food to blend makeup, as of course it is commonly known fact that few natural edible products are used as home remedies for beauty related issues. One women used a tomato to blend her makeup. This in fact worked quite well and looked very intriguing. She went on to being featured on all pop-culture news articles e.g. BuzzFeed and FlipBoard. Another lady used an egg to blend her foundation. Though a smelly technique this still seemed acceptable after a squirm. After this followed all the other horrific tools that got used to blend foundation by people all uploaded on to the internet. It started with spoon, socks, light-bulb and even a condom to blond makeup but the worst is not even close. One girl, used her boyfriend’ testacies to blend her makeup. The most bizarre makeup trend that went viral to take the worst downfall for the beauty industry. I did some further research on this topic and did primary research by interviewing students around Nottingham, UK about what they used as makeup blenders. I chose students because they are the youth of the beauty industry and will own exactly what is current and in the now. When questioned about what fancy tools they used for blending their make up a vast majority said makeup brushes are their go to. The students who had a background of studying fashion or arts even named brands like real technique brushes. One girl out of them all had a beauty blender, she said she truly trusts the beauty bloggers and really buys into anything they promote so she thought it was fair enough to want to spend the money for it. Some girls to my surprise however said they don’t prefer to use anything. Some day’s they’ll just used their hands to blend the foundation into their skin and in fact they find it works best compared to any other blending tool. They also mentioned how importantly that most day’s when they’re doing everyday errands they don’t even bother wearing makeup because “it gets in the way”. Anchoring the fact that our current generation is loving the new all natural vibe. Being who you are and being comfortable in your own skin is in itself a new trend.
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cONSUMER pROFILE
Aims & Objectieves
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Consumer Profile Anne a 22, year old fashion blogger is a daring yet creative women. She has over 100,000 followers who tune in weekly to watch her do her makeup where she features different themes like ‘space’ ‘animals’ etc. She is outgoing and willing to try anything new. She has tried all the different beauty blenders out on the market but is still yet to find something that truly works. She collects makeup from all different brands and tries out new brands often. She owns over 50 highlighters from different brands because strobing makeup trend is her niche subscribers interest and her interest of makeup as highlighted makeup looks so glowy and modern. She owns all the current brushers from the top luxury beauty brands to drugstore brushes to test and tell her viewers what works best. Currently, she is trying the trend of silver hair with purple tips as she thinks it looks modern and current.
A market that’s promoting a tool for the choice of makeup users to achieve a flawless look is extremely well renounced. Especially as this subject has now become such a taboo and being made fun off. A new marketing campaign with creative art direction could spread the message of its true purpose once again. It has now been established that though the choice endless in the beauty aisles, some girls and women still prefer to go completely natural. Using this as pointers for a new message for the product is well thought off because this is a tool if promoted well could be use be all females. If the product itself is perfect the marketing as to hit past boundary to re-achieve success in the beauty blending industry. A new advert for a brand like silly sponge could be to promote natural looking skin with use of it rather than flawlessness. As an intelligent consumer knows human knows nobody is perfect and hence, a flawless finish is highly impossible even if achieved by makeup. The use of the world ‘Natural’ is the next big game in the beauty marketing industry. The use of this to promote a brand like the silly sponge could potentially change the game as it will attract more everyday/girl next door consumers.
Daring Creative Explorer Blogger Fashion Sector Always willing to try something new 17
lIST OF iLLUSTRATIONS
lIST OF rEFERENCES
Fig 1 Nude shoes (2017) Chrstian Louboutin. (online) http://us.christianlouboutin.com/us_en/shop-online-3/the-nudes.html [Accessed 14 May 2017].
Allen, M. (2017). Mented Cosmetics Joins the Growing List of Brands Redefining “Nude” for Women of All Skin Tones. [online] Cosmopolitan. Available at: http://www.cosmopolitan.com/style-beauty/fashion/g8646556/brands-diverse-shades-of-nude/ [Accessed 17 May 2017].
Fig 2 FCP Triangle. (2017) Own image Fig 3 Nude Bras (2017) BeingU (online) https://beingu.me/ [Accessed 14 May 2017].
ANON (2015). Why do we want a tan?. Readersdigest.co.uk. [online] Available at: http://www.readersdigest.co.uk/fashion-beauty/beauty/why-do-we-want-tan [Accessed 17 May 2017].
Fig 4 Skin tax cartogram (2017) Own image
ANON (2017). beingU [online] Available at: https://beingu.me/ [Accessed 17 May 2017].
Fig 5 Skin Tax Product moodboard (2017) own image
ANON. (2017). Mahogany Blues Dance Apparel [online] Available at: https://www.mbdanceapparel.com/ [Accessed 17 May 2017].
Fig 6 Skin Tax Consumer Profile (2017) own image Fig 7 Condom blender (2016) Article (online) http://www.cosmopolitan.com/uk/beauty-hair/makeup/a49511/beauty-blender-condom-foundation-hack/ [Accessed 26 May 2017]
BANERJI, R. (2016). In the dark: what is behind India’s obsession with skin whitening?. [online] Newstatesman.com. Available at: http://www.newstatesman.com/politics/feminism/2016/01/dark-what-behind-india-s-obsession-skin-whitening [Accessed 17 May 2017]. Bhatia, G. (2016). Indian obsession with fairness is the daily evidence of a deep-seated racism. [online] The Indian Express. Available at: http://indianexpress.com/article/opinion/columns/attack-on-africans-ban-on-fairness-advertisements-unfair-and-unlovely-2831346/ [Accessed 17 May 2017].
Fig 8 Bizarre Blenders Cartogram (2017) own image Fig 9 Bizarre Blenders moodboard (2017) own image Fig 10 Silli sponge. (2016) Buzzfeed (online) https://www.instagram.com/thataylaa/ [Accessed 28 May 2017] Fig 11 Bizarre Blenders Consumber Profile (2017) own image
Candena, D. (2017). 18 Time Beauty Bloggers Went Too Far For No Reason. [online] BuzzFeed. Available at: https://www.buzzfeed.com/danielacadena/time-beauty-bloggers-went-too-far?utm_term=.vjeXnm3qZ7#.ega7pyK0qj [Accessed 9 May 2017]. Dahir, I. (2016). People Are Freaking Out Because Bra Inserts Are Being Used As A Makeup Sponge Dupe. [online] BuzzFeed. Available at: https://www.buzzfeed.com/ikrd/people-are-using-their-silicone-bra-inserts-as-a-makeup-brus?utm_term=.khO5AJvoeP#.bq1jQXvZyR [Accessed 17 May. 2017]. F, A. (2016). 15 Of The Weirdest Makeup Trends EVER. [online] TheTalko. Available at: http://www.thetalko.com/15-of-the-weirdest-makeup-trends-ever/ [Accessed 15 may. 2017]. Feldman, J. (2016). Finally! Nude Leotards For All Skin Tones Are A Huge Leap Forward. [online] The Huffington Post. Available at: http://www.huffingtonpost.com/entry/nude-leotards-skin-tones_us_5739fee0e4b08f96c183b1a2 [Accessed 17 May 2017]. Forbes.com. (2015). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/joshbersin/2015/12/06/why-diversityand-inclusion-will-be-a-top-priority-for-2016/#3fefaf292ed5 [Accessed 06 May 2017]. Graham-Harrison, E. (2016). Black man is washed whiter in China’s racist detergent advert. [online] the Guardian. Available at: https://www.theguardian.com/world/2016/may/28/china-racist-detergent-advert-outrage [Accessed 17 May 2017]. Gwin. S (2016). L’Oréal hails skin tone (and gender) diversity in foundation campaign. [online] Available at: http://www.campaignlive.co.uk/article/loreal-hails-skin-tone-and-gender-diversity-foundation-campaign/1407188 [Accessed 17 May 2017]. Habersberger, K. (2016). The Try Guys Try The Weirdest 2016 Beauty Trends. [online] BuzzFeed. Available at: https://www.buzzfeed.com/keithhabersberger/the-try-guys-try-the-weirdest-2016-beauty-trends?utm_term=.ytKKxj4mV2#.fg8gN4AQRp [Accessed 17 April. 2017]. HUTCHISON, C. and UNIT, A. (2010). Forget Cancer: Tanner Means Hotter. [online] ABC News. Available at: http://abcnews. go.com/Health/Wellness/tanning-study-shows-people-rated-hotter-darker-skin/story?id=12333040 [Accessed 17 May 2017]. Joses, J. (2017). Lancôme launches new campaign: My shade, my power - Melan Mag. [online] Melan Mag. Available at: http:// melanmag.com/2017/03/02/lancome-launches-new-campaign-shade-power/ [Accessed 17 May 2017]. Krause, R. (2017). The Weirdest Shit People Have Used To Blend Their Makeup, Ranked. [online] Refinery29.com. Available at: http://www.refinery29.com/2017/03/146554/worst-makeup-blending-mistakes#slide-8 [Accessed 17 May 2017].
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lIST OF rEFERENCES
Appendix Interview Transcript Airport - Delhi, India
Krishna, R. (2017). A Girl Used Her Boyfriend’s Balls As A Beautyblender And May Have Just Started A New Instagram Trend. [online] BuzzFeed. Available at: https://www.buzzfeed.com/krishrach/a-girl-used-her-boyfriendsballs-as-a-beauty-blender-and?utm_term=.mqdJanPqOA#.qveRM9re5x [Accessed 17 Apr. 2017].
Me : Since I’m Indian, I know that In India the more fair skinned you are, the prettier you are considered to be. I’ve also lived in Australia and now the UK for several years. I know that in the west the more tanned you are, the prettier you are. I just want to know what your experience as a foreign lady with fair skin has been like here in India
Leggett, T. (2017). 18 Make Up Trends From 2017 That We’ll Cringe About In 2027. [online] BuzzFeed. Available at: https://www.buzzfeed.com/tabathaleggett/beauty-trends-that-well-cringe-about-in-2027?utm_term=.bezgJ9dY8e#.pv67xvG1l6 [Accessed 17 May 2017].
Her : I was actually really surprised that I was treated well actually. I thought there was going to be more touching here and there. That sounds really bad but I was expecting worse. Most people here are actually really respectful.
Markovinovic, M. (2017). L’Oréal Just Proved We’re All Worth It With Its Diverse Ad Campaign. [online] The Huffington Post. Available at: http://www.huffingtonpost.ca/2017/01/10/loreal-paris-true-match_n_14091268.html [Accessed 17 May 2017].
Me: Really? Her: Yeah, like I knew I was going get stared at because well that’s just a given. they just stand and stare and sometimes.. it’s scary but that’s okay because they are just really interested in my skin tone.
Ogunnaike, N. (n.d.). Christian Louboutin Is Making Nude Flats for a Range of Skin Tones. [online] ELLE. Available at: http://www.elle.com/fashion/accessories/news/a35237/christian-louboutin-flats-nude-collection/ [Accessed 17 May 2017].
Me: Okay that’s interesting.
Pittsburgh Post-Gazette. (2016). The new nude: Fashion, beauty brands expand options for diverse skin tones. [online] Available at: http://www.post-gazette.com/life/fashion/2016/06/27/The-new-nude-Fashion-beauty-brandsprovide-new-options-for-diverse-skin-tones/stories/201606270006 [Accessed 17 May 2017].
Me: Did this anyway make you feel different to being in Australia? Because in Australia I know, If you’re ‘pasty’ then everyone wants to be more tanned because that for some reason is considered more attractive?
Redifiend, B. (2013). Cite a Website - Cite This For Me. [online] Jezebel.com. Available at: http://jezebel.com/tanning-is-a-young-white-female-problem-and-its-dea-471807375 [Accessed 17 May 2017]. Sender, T. (2017). Diversity is fashion for all skin tones | Mintel.com. [online] Mintel.com. Available at: http:// www.mintel.com/blog/retail-market-news/diversity-is-fashion-for-all-skin-tones [Accessed 16 May. 2017].
Her: Yeah like when I was in Goa they’d all just want to come up to me and take photos on the beach
Her: No it was the same Me: What do you think of this whole culture difference and how we are treated according to our skin tone? Her: Well, depending to where I was in India, I would choose what I wore like in Goa I’d wear this (tank top and shorts) and I’m only wearing this now because i’m in an airport and this is neutral zone Me: Yup Her: but if I was in Mumbai I wear like ¾ pants and full sleeves top. Because I wore out what I’m wearing now and I thought, Oh! I’m getting more looks that I normally would. And that made me uncomfortable. So, I started covering up more Me: Okay.. well what do you think about how we’re all treated differently because of our skin tone? Her: Ahh well you see I have a lot to actually say about this, because I have these conversations with people all the time. Me: Good! Tell me more Her: I think we’ve always gotta be respectful of the culture at the end of the day, they do cover up because of whatever it might be like you’re Hindu, Muslim etc. So if they cover up as a culture and we come to their land, we have to cover up too and be respectful of that. Her: Like if they were to touch me when I wasnt asking for it, that unfair because at the end of the day I don’t touch them and so they shouldn’t touch me either just because of what i’m wearing or my skin tone. Me: What do you mean exactly when you said you thought there was going to be more touching? Did you experience this anywhere else you travelled? Her: Yes, when I was in Egypt.. I found it incredibly confronting. Me: In what way? Her: Like once, my girlfriend and I were out and it didn’t matter what we wore, even if we were wearing veils, they would just want to come grab us just because we were while. Me: Grab you and do what?
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Her: I don’t know, just to feel us, just to see we were different or not. I don’t think that’s fair because I don’t go up to someone in a veil to see oh let me see are we the same??
Appendix Interview Transcript Airport - Delhi, India
Me: Yah, I completely agree. Her: I think we all should just be respectful, no matter which country we come from. Me: How do you think we as a whole human race, change this ideology on skin tone? Her: I don’t think that ever going to change. Like how many years have we been around now? That’ll never change. Because we’re always going to have that line. Whether you’re Indian wearing western clothes or an Afrian wearing traditional clothes. Me: Do you think that when Indian come to Australia or anyone for that matter wearing traditional clothes, Australian’s would judge that or if they’re dark skinned? Her: I don’t think so.. I don’t think I can speak for everyone but I’d like to think we are all very respective because we are educated to know that Indians wear saree etc and thats okay and that’s just their culture. Most people bring religion into it but most important I don’t think it has anything to do with that, I think everyone’s just fascinated with skin tone. Her: You could be white under and afghan outfit or a saree. It has nothing to do with the clothes. It’s the skintone under the skin tone that for some reason is bringing this difference and judgment. Me: Ah you make it sound like such a sad world! Her: Well it is very sad world we are living it now. Especially when you have to feel that guarded all the time. More importantly as a female traveller I was very scared coming to india but it was actually really good. Me: You think you’ll come back again? Her: Yeah! I’m definitely coming back again. Me: You know, us Indians actually think it’s quite unfair that when there is someone who is fair around most of the tuk-tuk drivers and taxi drivers all what the foreigner in their transport and the local ones are ignored because we’re all the same skin colour as them? Her: Yeah, I agree there one side of it but it’s almost skin tax because when I was at the Taj Mahal the entry inside was 1000/rs for foreigner and 40/rs for an Indian. Its purely skin tax.
Appendix
Appendix
Appendix methedology table