Trend Forecasting Report

‘Nvite Trend Analist’ Who are we?

‘Nvite Trend analist’ would like to insert the playfulness of the youth today and bring forward the best trends, which have been researched & redesigned by our best analisyts so, you have the confidence to trust our guiduenss for your next big step in the fashion world. We are an inclusive brand reach our consumers in the most interative way.

Trend Checklist V/M & In Store Earthly Infusion Neon Explosion Signed Windows

Print & Graphic Gothic Checks Sports Fan Embroidaery

Menswear ‘Stick it’ n ‘State it’ Puffa Me Up The Yeezy Effect

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A/W ‘17 Visual Merchandising

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A/W ‘17 | Visual Merchandising

Earthly Infusion The best retailers have always adapted to reflect current lifestyle trends. Having peace of mind is now a trend in itself and research proves that being around plants and breathing in fresh air promotes mental health. Bringing plants from the outdoors to the indoors is what more and more retail stores have started doing and now the introduction of living elements and green-fingered displays are indicative of a wider social and commercial interest in the environment. Earthly infusion in their VM & Display Show range of flower pots bursting with greenery or mannequins’ heads being replaced with plants

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A/W ‘17 | Visual Merchandising

Summer Sky

Green with Envy

Hot Pants

Velvet Moss

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A/W ‘17 | Visual Merchandising

Neon Explosion

“Customer experience is the future of how physical retailers will generate revenue. Experiences wont just sell products. Experiances will be the products” -

Light always seeks attention. Add some neon colours to it and we are playing with the future of how VM looks like for A/W 17. It all started with ‘lit’ neon sneakers in 2015. The bottom of the sneakers would light up and these were seen being worn by all age groups. In parks, dance classes and even clubs as it quickly grabbed attention because of moving light. Similarly, retail has been implimenting these lights all over in-store and display and soon this neon trend will be saturated but retailers are to use it to its absolute potentional . The potential for this VM trend seeks potentional of explosion as maybe this could include the brands political or social opinions through slogans which could be lit up on displays guiding todays youth to focus on whats important through brand message. Neon explosion gets the message out there louder

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A/W ‘17 | Visual Merchandising

Purple Haze

Secret Admirer

Post-it Blue

Banana

Neon E

sio

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A/W ‘17 | Visual Merchandising

Explo-

on Signed Windows

Text art is a perennial trend, and often become some of a fair’s most Instagrammed works. After the March art fairs, which were filled with politically charged art inspired by current events, galleries decorate Frieze New York with more positive messages. Text art is used by not just retailers but also retraunters and business’. A variety of type is experimented on the glass wall. The glass wall creates a visual deapth into inside of the retail and adds to the feel of the ambounces before entering the shop. More retailers are using this to help bridge the reach between visual message and consumer. This has now become one of the main route to consumer.

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A/W ‘17 | Visual Merchandising

Brick Not-red

Pasta Bright

Hazy day

White Collar

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A/W ‘17 Print & Graphic

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A/W ‘17 | Print & Graphic

Gothic Checks

Checks and plaid patterns are hardly a new concept for men's and women's commercial collections, but A/W 17/18 brands take these familiar designs and employ them in their multiples in a haphazard patchwork effect. Contrasting colours and a play on scale highlight the coming together of different panels, in a look already seen on the season's catwalks. Breathing a new lease of life into tried-andtested casual staples such as the shirt and cut-and-sew top, classic checks are awarded a more directional finish, and a renewed appeal at the younger end of the market for both genders.

Tying in with the current taste for all things 1990s, checked shirts display a distinct grunge aesthetic. Dark, muted colour combinations range from simple and authentic, patchwork shirt has punk attitude, and proves how well these checks work together, as a design feature, or for merchandising in-store.

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A/W ‘17 | Print & Graphic

Pucker Up

Tanned me

Gorilla

Lovebiter

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A/W ‘17 | Print & Graphic

Sports Fan

In line with an ongoing interest in the 1990s as an aesthetic reference point, the sports labels synonymous with the era remain the key drivers in this bold prints and graphics story for A/W 17/18. A look already adopted at street level, branding is the most important feature here, the bolder and more brash the better. For the ultimate throwback look brands combine large logos with bold colour-blocking. While primary colours paired with ‘im so chilli’ & ‘conffection’ are the most popular.

The strong presence of classic sports brands at Seek underpins a continuing retro sports theme, as names such as Fila, Champion and Russell Athletic mine their archives to reinvent iconic pieces that feel relevant again today. Iconic football teams like Manchester United and Chelsea are still in the running as mainstream consumer still opts for the classic football jersey.

Trend follows all the way through to countries like like india, where the prominent sport is cricket and yet again, cricket jerseys are famous as ever with fans.

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A/W ‘17 | Print & Graphic

Im So Chilli

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I am male

Conffection

Dark Knight

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A/W ‘17 | Print & Graphic

Embroidary

Embroidary is nothing new to the textile and fashion industry, however, the impact of the Gucci effect can still be felt commercially as brands continue to look to embroidery to update items. New for A/W 17/18, large-scale blooms are a focal point, as stylised floral motifs appear to grow from side and central placements, or form part of striking symmetrical designs on basic jersey pieces, knitwear and outerwear. Feeling less bohemian, and more a celebration of botanical beauty, instead of appearing as through trailing, floral motifs make a greater impact when positioned individually, or grouped together as if a bouquet.

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A/W ‘17 | Print & Graphic

Batman Blue FIG 34

Hi baby!

Leather Brown

Parka Green

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A/W ‘17 Menswear

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A/W ‘17 | Menswear

Stick it, State It

minimalism is hard to find in menswear graphics, with influence of the current global political climate bringing out the rebel in us all. from diy punk scrawls, to extreme bleach effects, looks are wild, messy and bold. patches are still in abundance, while pared-back varsity graphics are one of the few quieter looks seen this season - WGSN (2017)

Slogans grow from snappy, sassy statements to long paragraphs voicing messages of change. Crude felt-tip doodles and fake magazine covers evoke teen girls’ bedrooms, but promote more meaningful ideas of self-acceptance and expression.

From the hand-drawn DIY look to cartoon patches and clean typography, combine this eclectic mix of graphics with a pop palette. To refresh the prevailing pop patch look, tap into the philosophy of today’s youth with these emboldened graphics.

Consumer behavious these days point to a very outspoken and opinionated target about the world. Most consumers seem to be promoting things like Human rights, equality and world peace. Stick it, state it promotes the use of iron- on patches with a snappy slogan or statements DIY that are displayed on a self chosen item of clothing. This helps voice the consumer’s opinions which makes the brands that use this technique more personl, popular and infleuntial.

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A/W ‘17 | Menswear

Night Fly

Lipstick Red

Deep Sea

Sunshine

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A/W ‘17 | Menswear

Puffa Me Up

Picking up pace at a more directional level, yet indicative of ongoing interest in sports styling commercially, padded silhouettes stand out as the go-to for A/W 17/18 outerwear. Plays on scale immediately elevate styles, as do fabric finishes such as velvet and silk, alongside nylon.

Chic neutrals push this item into high-end territory, while colour-block panels deliver a nostalgic vision of 1980s activewear.

‘Fabric interest and hidden features provide the key updates for this season’s puffa jackets at Seek. Super-lightweight downproof nylons yet, Unsurprisingly given the current focus on garment versatility and layered looks, lightweight liner jackets are becoming increasingly relevant as standalone items for a modular wardrobe. Styling options range from military and outdoors at Suit’ - WGSN Insider

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A/W ‘17 | Menswear

Ciment

Bark

Lala Land

Fairytale Blue

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A/W ‘17 | Menswear

The Yeezy Effect

A key bottomweight for A/W 17/18, a modern easy-to-wear trouser style takes its cue from both classic tailoring and elevated jogger silhouettes.

A relaxed tapered fit and lightweight drape make formal pleating details appear quite casual, while the cropped length works well with statement sneakers and contemporary streetwear separates when merchandising in-store This ‘yeezy’ to wear outfit has been trending since Yeezus has been trending. One and only Kanye West ups his style game with the launch of his Yeezy apparel brand and there on follows a cult of consumers who depend of the weightless yeezy effect outfit.

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A/W ‘17 | Menswear

I am Nude

Clasic Couch

Gone Girl

Khakhi

List of Illustrations

Fig 1 Hmvm.co.uk. (2013). HMVM - VM. [online] Available at: http://hmvm.co.uk/BRAND-NEW [Accessed 14 May 2017].

Fig 2 Plants VM. (2017) Next. Own Image. Nottingham Fig 3 Leaves vm. (2017) Seek Trade Show. Own Image. Berlin Fig 4 Chameleonvisual.co.uk. (2017). CHAMELEON VISUAL LTD » Nicole Farhi: SS14 LFW Windows, Conduit Street, London. [online] Available at: http://chameleonvisual.co.uk/nicole-farhi-ss14-lfw-windows-conduit-street-london/ [Accessed 14 April 2017].

Fig 5 Marks and Spencer, L. (2017). Marks and Spencer, London. [online] Retailstorewindows.com. Available at: http://www.retailstorewindows.com/2016/05/marks-and-spencer-london.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+blogspot/ qUQD+(Commercial+Interior+Design+%26+Visual+Merchandising) [Accessed 13 Nov. 2016].

Fig 6 Rebecca Louise. (2017). McQueen for Mulberry. [online] Available at: http://www.rebeccalouiselaw.com/portfolio/window-dressing-mulberry-tree-2008 [Accessed 5 Feb. 2017].

Fig 7 Millington Associates. (2017). FENDI FLOWERLAND - Millington Associates. [online] Available at: http://www.millingtonassociates. com/project/fendi-flowerland/ [Accessed 3 Feb. 2017].

Fig 8 Retail Design Blog. (2017). Made.com Made You Look Windows by Lucky Fox, London – UK » Retail Design Blog. [online] Available at: http://retaildesignblog.net/2015/10/12/made-com-made-you-look-windows-by-lucky-fox-london-uk/ [Accessed 1 May 2017].

Fig 9 Neon. (2017) TopShop. Own Image. Nottingham Fig 10 Neon Sign (2017) Primark. Own Image. Nottingham Fig 11 Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/71837/page/5 [Accessed 8 Mar. 2017].

Fig 12 TBS. (2017) The beauty spot. Seek Trade Show. Own Image. Berlin Fig 13 Smoke (2017) Bills. Own Image. Nottingham Fig 14 Authentic (2017) Bills. Own Image. Nottingham Fig 15 Kids (2017) Bills. Own Image. Nottingham Fig 16 Live Bright. (2017) John Lewis. Own Image. Nottingham Fig 17 International Visual. (2017). International Visual. [online] Available at: https://internationalvisual.wordpress.com/page/3/ [Accessed 14 May 2017].

Fig 18 Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/72298/page/1 [Accessed 7 May 2017].

Fig 19 Checks. (2017) Berlin trade Show. Own Image. Berlin Fig 20 Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/72298/page/1 [Accessed 7 May 2017].

Fig 21 Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/72298/page/1 [Accessed 7 May 2017].

Fig 22 Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/72298/page/1 [Accessed 7 May 2017].

Fig 23 Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/72298/page/1 [Accessed 7 May 2017].

Fig 24 WGSN, (2017). [online] Available at: https://www.wgsn.com/myfolders/attach.php?path=http%3A%2F%2Fwww.wgsn.com/ Bright_%26_Seek_A_W_17_18_–_Prints_%26_Graphics.pdf [Accessed 14 May 2017].

Fig 25 Man U. (2017) Adidas Store. Own Image. Cheshire Outlet Fig 26 WGSN, (2017). [online] Available at: https://www.wgsn.com/myfolders/attach.php?path=http%3A%2F%2Fwww.wgsn.com/ Bright_%26_Seek_A_W_17_18_–_Prints_%26_Graphics.pdf [Accessed 14 May 2017].

List of Illustrations

Fig 27 WGSN, (2017). [online] Available at: https://www.wgsn.com/myfolders/attach.php?path=http%3A%2F%2Fwww.wgsn.com/ Bright_%26_Seek_A_W_17_18_–_Prints_%26_Graphics.pdf [Accessed 14 May 2017].

Fig 28 Chelsea. (2017) Adidas Store. Own Image. Cheshire Outlet Fig 29 WGSN, (2017). [online] Available at: https://www.wgsn.com/myfolders/attach.php?path=http%3A%2F%2Fwww.wgsn.com/ Bright_%26_Seek_A_W_17_18_–_Prints_%26_Graphics.pdf [Accessed 14 May 2017].

Fig 30 Embroidered coat. (2016) Gucci. (Online) Available at: www.gucci.co.uk. [Accessed 8 Oct 2016] Fig 31 Embroidery Jacket (2017) Levi’s jacket. Seek Trade Show. Own Image. Berlin Fig 32 Embroidery Jacket (2017) Levi’s jacket. Seek Trade Show. Own Image. Berlin Fig 33 Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/72298/page/1 [Accessed 7 May 2017].

Fig 34 Print. (2016) Gucci. (Online) Available at: www.gucci.co.uk. [Accessed 8 Jan 2017] Fig 35 Bug. (2016) Gucci. (Online) Available at: www.gucci.co.uk. [Accessed 17 Feb 2017] Fig 36 Dee, A. (2016). London Collections Men SS17 Day 3 Street Style // Photography Journal 56. [online] DVSN. Available at: http:// www.thestyledivision.com/london-collections-men-day-3-street-style [Accessed 13 May 2017].

Fig 37 The Locals – Street Style from Copenhagen and elsewhere. (2017). Alessandro Magni. [online] Available at: https://www.thelocals.dk/blog/alessandro-magni [Accessed 8 May 2017].

Fig 38 Becantall.tumblr.com. (2016). Be can’t all’. [online] Available at: http://becantall.tumblr.com [Accessed 14 May 2017].

Fig 39 The Huffington Post. (2017). Embroidered Patches Are Fashion’s Next Trend. [online] Available at: http://www.huffingtonpost. com/marcus-troy/embroidered-patches-are-f_b_11429024.html [Accessed 7 Jan. 2017].

Fig 40 Make your T-shirt count. (2017) T.K Max. Own Image. Nottingham Fig 41 Divided (2017). Own Image. Nottingham Fig 42, WGSN Insider. (2017). Coach buys Kate Spade. [online] Available at: https://www.wgsn.com/blogs/luxury-fashion-companycoach-buys-kate-spade/ [Accessed 14 May 2017].

Fig 43 Bag, L. (2017). Lilac Duo Cross Body Bag. [online] Skinnydip London. Available at: https://www.skinnydiplondon.com/products/ lilac-duo-cross-body-bag?variant=3745944321 [Accessed 11 May 2017].

Fig 44 Yotka, S. (2017). Fashion Week Show Notes: Chanel Aims for the Stars. [online] Vogue. Available at: http://www.vogue.com/ article/chanel-fall-2017-paris-fashion-week-ready-to-wear-news-recap-karl-lagerfeld?mbid=social_facebook_vr [Accessed 14 Mar. 2017].

Fig 45 WGSN, (2017). [online] Available at: https://www.wgsn.com/myfolders/attach.php?path=http%3A%2F%2Fwww.wgsn.com/ Bright_%26_Seek_A_W_17_18_–_Prints_%26_Graphics.pdf [Accessed 14 May 2017].

Fig 46 Quilted Jacket. (2017) Premier Magazine. Berlin Trade Show. [Accessed 9 Feb 2017] Fig 47 Prada 99. (2017) Materialistic Girl Magazine. [Accessed 9 Feb 2017] Fig 48 Complex UK. (2017). Cozy Is the New Cool: Stylish Dudes Are Ditching Skinny Jeans for Sweatpants. [online] Available at: http://uk.complex.com/style/2015/04/what-is-athleisure-cozy-boy-trend [Accessed 14 May 2017].

Fig 49 Kanye (2017) Bright Trade Show. Own Image. Berlin Fig 50 WGSN, (2017). [online] Available at: https://www.wgsn.com/myfolders/attach.php?path=http%3A%2F%2Fwww.wgsn.com/ Bright_%26_Seek_A_W_17_18_–_Prints_%26_Graphics.pdf [Accessed 14 May 2017].

Fig 51 Andrew LaSane and Sanchez, K. (2017). Here’s the Official Kanye West x adidas “Yeezy Season 1” Lookbook. [online] Complex UK. Available at: http://uk.complex.com/style/2015/03/official-kanye-west-adidas-yeezy-season-1-lookbook?utm_campaign=complexmag%2Bsocialflow%2B03%2B2015&utm_source=facebook&utm_medium=social [Accessed 13 May 2017].

Fig 52 Demarchelier, P. (2017). The Kanye West Guide to God-Level Fashion. [online] GQ. Available at: http://www.gq.com/gallery/the4-step-kanye-west-guide-to-fashion#slide=8 [Accessed 13 May 2017].

List of Refferences

ANON. YouTube. (2017). Women Try Neon Makeup. [online] Available at: https://www.youtube.com/watch?v=gXcxeVP2vt4 [Accessed 14 May 2017].

Chilvers, S. (2017). 5 Trends From London Fashion Week Men’s AW17 You Can Wear Now. [online] FashionBeans. Available at: http://www.fashionbeans.com/2017/lfwm-aw17-trends-how-to-wear/ [Accessed 20 Feb. 2017].

Designs, A. (2017). Neon Signs & Lighting | Neon Sign Makers & Designers - A1deSIGNS. [online] A1deSIGNS. Available at: https://www.a1designs.co.uk/?gclid=CjwKEAiA3NTFBRDKheuO6IG43VQSJAA74F77m6P0gX73678sMQehtAfqqfniVBf4iqEQq2PKp_iLKxoCaUrw_wcB [Accessed 14 May 2017].

Elan, P. (2017). Neon: the trend lighting up maximalism’s takeover. [online] the Guardian. Available at: https://www.theguardian.com/fashion/2016/sep/07/neon-the-trend-lighting-up-maximalisms-takeover [Accessed 14 May 2017].

Matera, A. (2017). Paris Jackson Wears a Tie-dye Gown at Grammys 2017. [online] Teenvogue.com. Available at: http://www. teenvogue.com/story/paris-jackson-grammys-2017-barefoot-tie-dye-gown [Accessed 13 Apr. 2017].

Retail Design Blog. (2017). Made.com Made You Look Windows by Lucky Fox, London – UK » Retail Design Blog. [online] Available at: http://retaildesignblog.net/2015/10/12/made-com-made-you-look-windows-by-lucky-fox-london-uk/ [Accessed 1 May 2017].

Sointu, E. (2004). In search of wellbeing. 1st ed. Lancaster: University of Lancaster.

The Huffington Post. (2017). Embroidered Patches Are Fashion’s Next Trend. [online] Available at: http://www.huffingtonpost. com/marcus-troy/embroidered-patches-are-f_b_11429024.html [Accessed 7 Jan. 2017].

The Kanye West Guide to God-Level Fashion. [online] GQ. Available at: http://www.gq.com/gallery/the-4-step-kanye-westguide-to-fashion#slide=8 [Accessed 13 May 2017].

WGSN.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/72298/page/1 [Accessed 7 May 2017].

Womens Top Graphics Forecast F/W 2017-18 | WeConnectFashion. (2017). [online] Weconnectfashion.com. Available at: https://www.weconnectfashion.com/articles/womens-top-graphics-forecast-f-w-2017-18 [Accessed 20 Feb. 2017].

Yotka, S. (2017). Fashion Week Show Notes: Chanel Aims for the Stars. [online] Vogue. Available at: http://www.vogue.com/ article/chanel-fall-2017-paris-fashion-week-ready-to-wear-news-recap-karl-lagerfeld?mbid=social_facebook_vr [Accessed 14 Mar. 2017].

List of Books

Brannon, E. (2005). Fashion forecasting. 1st ed. New York, NY: Fairchild Publications.

Edelkoort, L. (n.d.). Trend Union Autumn/Winterr 2017-18. 1st ed.

Kim, E., Fiore, A. and Kim, H. (n.d.). Fashion trends. 1st ed.

Raymond, M. (2010). The Trend Forecaster’s Handbook. 1st ed. London: Laurence King Publishing.