MAH 2024 Sponsorship Kit

2024 SANTA CRUZ MUSEUM OF ART & HISTORY

SPONSORSHIP PROGRAM

Contents About the MAH............................................. 02 Sponsorship Program........................... 03 Demographics.............................................. 04 Reach...................................................................... 05 Sponsorship Opportunities.............06 Exhibitions............................................................06 Biennial Festivals............................................... 07 Limited Series..................................................... 07 Community Celebrations.............................. 08 Education Program.......................................... 08 Outreach Program........................................... 08 Special Events.....................................................09

Presenting Sponsor Benefits......... 10

SPONSORSHIP PROGRAM

Supporting Sponsor Benefits.......... 11 Other Opportunities............................... 12 Current Partners......................................... 13

About the MAH The Santa Cruz Museum of Art & History (MAH) was founded in 1996 to promote a greater understanding of contemporary art and the history of Santa Cruz County.

Today we are a thriving community gathering place that offers rotating art and history exhibitions, visual and performing artworks, public festivals, education and outreach programs, and cultural celebrations in collaboration with our many partners.

We maintain a permanent collection of regionally significant art and artifacts, a research library, a historical archive, and historic sites including the Evergreen Cemetery, Octagon Building, and Davenport Jail. We are also home to Abbott Square, a vibrant public plaza on the museum’s doorstep

SPONSORSHIP PROGRAM

that offers food, social events, and year-round creative happenings.

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Sponsorship Program Corporate and foundation sponsorships, as well as individual underwriting, help us

targeted lifestyle and experiential marketing

maximize our potential as a community

• Inclusion in marketing and media campaigns

cultural resource. With a portfolio of unique partnership opportunities, the MAH is a highprofile property that offers turn-key events, targeted audiences, and relevant marketing platforms. Our sponsorship program is designed to help build brand awareness, drive traffic to your business, launch new products or services, and connect with your consumers in an environment full of smart, creative people.

Our program is divided into two investment categories, each of which offers an inventory of sponsorable assets.

• Presenting Sponsor $10,000+ • Supporting Sponsor $2,500+ Sponsors receive benefits such as frequent brand exposure through naming mentions on-site as well as in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with Santa Cruz County’s SPONSORSHIP PROGRAM

• Multiple programming platforms offering

well-educated, high-income consumers and lucrative family market.

• Support of one of the area’s favorite cultural organizations • Demonstrated commitment to community and quality of life We invite you to browse our sponsorship kit to review opportunities, or contact us to create a customized package designed to meet your marketing objectives and budget.

Demographics The MAH attracts an audience that is representative of all of Santa Cruz County in terms of age, income, and race/ethnicity. Our participants are cultural consumers, creators, students, educators, activists, business leaders, and influencers who are connected and engaged in the local community.

General Characteristics • Creative & culturally curious • Educated & well informed • Civic-minded & socially conscious • Interested in outdoor & active lifestyle

Annual Attendance

85,000+

• Diverse, multicultural & multigenerational

Age ■ 25% Under 18 ■ 17% 18–25 ■ 13% 26–35 ■ 13% 36–45 ■ 13% 46–55 ■ 12% 56–65 ■ 7%

65+

Income ■ 32% Less than $35,000 ■ 21% $35,000–$74,99

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S PONSORSHIP PROGRAM

■ 47% $75,000+

Race & Ethnicity ■ 68% White/Caucasian ■ 17% Hispanic/Latinx ■ 8% Asian/Asian American ■ 2% American Indian ■ 2% Black/African American ■ 3% Prefer to self-describe

County Residence ■ 49% Santa Cruz ■ 25% Live Oak, Soquel ■ 7% San Lorenzo Valley ■ 4% Scotts Valley ■ 4% Capitola ■ 6% Aptos ■ 5% Watsonville & South County

*Demographic information comes from 2017–18 visitor data; attendance estimate comes from 2022–23 visitor data.

Reach The MAH helps partners increase regional visibility and target

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a local audience through a variety of digital connections.

WEBSITE

334,815

Our online marketing channels reach tens of thousands of members, followers, and subscribers, across different

TOTAL PAGEVIEWS

endeavors and platforms.

256,455

In addition, the MAH generates hundreds of thousands of

TOTAL SESSIONS

earned media impressions each year through our highly visible PR efforts, including editorial placements in television, radio,

187,445

magazine, newspaper, and web outlets.

TOTAL USERS

E-NEWS

ACQUISITION

10,100

TOTAL SUBSCRIBERS

50%

AVERAGE OPEN RATE

■ 43% SEARCH ■ 22% DIRECT ■ 12% EMAIL ■ 12% REFERRAL ■ 10% SOCIAL

SOCIAL MEDIA 13,094

900–2,000

216,000

71,000

15,000

2,000–5,000

PAGE LIKES

EVENT REACH

FOLLOWERS

REACH/POST

~50–100 ENGAGEMENT

Stories on the MAH have appeared in a variety of regional and national media, including:

EVENT RESPONSES

REACH/POST

PR & MEDIA OUTREACH

~150–500 ENGAGEMENT

SANTA CRUZ SENTINEL • KSQD • GOOD TIMES SANTA CRUZ • LOOKOUT SANTA CRUZ •

5,112

FOLLOWERS

~1,000–3,000 IMPRESSIONS/TWEET

KSBW • MONTEREY HERALD • KAZU • THE MERCURY NEWS • KQED • SAN FRANCISCO

SPONSORSHIP PROGRAM

CHRONICLE • NBC BAY AREA •

128,200 IMPRESSIONS

~700

FOLLOWERS

~2,700

ENGAGEMENT

8%

ENGAGEMENT RATE

LOS ANGELES TIMES • CHICAGO TRIBUNE • WASHINGTON POST • EATER SF • ARTNEWS • HYPERALLERGIC • ART IN AMERICA • ARTFORUM • THE NEW YORKER • JUXTAPOZ

*Analytics information from Jul 1, 2022–Jun 30, 2023; earned media sources between 2017–2023.

Sponsorship Opportunities Option #1 Exhibitions

Ongoing

A program of exhibitions featuring a mix of commissioned, co-created, and presented works by local, national, and international

Outdoor Exhibitions Please enquire about schedule Featuring new and loaned artworks for temporary installations in outdoor locations, including sites around the MAH and county. $5–25K per exhibition, depending on project.

artists and collaborators.

Online Exhibitions

Indoor Exhibitions

Please enquire about schedule Featuring new digital collaborations and content from physical exhibitions at the MAH.

Please enquire about schedule Featuring artworks on view for 3-6 months in various interior gallery spaces at the MAH. $5–10K per exhibition, depending on project.

$5–10K per exhibition, depending on project.

Offsite Exhibitions

SPONSORSHIP PROGRAM

Please enquire about schedule Featuring exhibitions previously produced by the MAH and toured to other communities.. $5–10K per exhibition, depending on project.

Option #2 Biennial Festivals

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Option #3 Limited Series

Sep 2024 & Sep 2025

Ongoing

A pair of innovative, multi-day events featuring

A program of ticketed lectures, concerts, and

outdoor art, environmental installations, social

performances presented in partnership with

interventions, and cutting-edge new media

local collaborators.

that rotate each calendar year.

Speaker Series

CommonGround

A series of lecture events at both the MAH and

Sep 13–22, 2024

venues across town.

A mostly free multidisciplinary event featuring place-inspired work by local, national, and international artists; hosted in sites around the MAH and across Santa Cruz County. $25K (title), or individual events within the festival $2.5K–5K

Frequency Sep 18–21, 2025

$5K for series, or $2.5K individual events within the series

Film Series A series of screening events at both the MAH and venues across town. $5K for series, or $2.5K individual events within the series

A mostly free public art event featuring light-

Performance Series

based installations and performances by local,

A series of multidisciplinary events at both the

national, and international artists; hosted in

MAH and venues across town.

and around the MAH. $25K (title), or individual installations within the festival $2.5K–5K

$5K for series, or $2.5K individual events within the series

F&B Series A series of curated food and beverage experiences focused on craft, regionality, and seasonaliy hosted in various spaces and locations. $5K for series, or $2.5K individual events

SPONSORSHIP PROGRAM

within the series

Option #4 Community Celebrations

Ongoing

A program of events and activities celebrating the traditions, heritage, and culture of Santa Cruz County.

Día de los Muertos Oct 26, 2024 A free all-ages Day of the Dead celebration featuring face painting, dance performances, and community-made altars at Evergreen Cemetery; hosted throughout Downtown Santa Cruz and in partnership with Senderos. $5K

First Fridays First Friday of each month An event where the community can explore the MAH and activities in Abbott Square. $5K for entire series

Family Days Winter & Spring A free bi-annual event for families to visit

Option #5 Education Program A range of learning opportunities for students, teenagers, teachers, adults, and families with a focus on art, history, and creative expression.

Programs include field trips, artist talks, guided tours, art camps, hands-on classes, and virtual learning activities. $10K for entire program, or $2.5K for individual activities within the program

the museum, create hands-on projects, and explore exhibitions with a gallery hunt. $5K for two events

Option #6 Outreach Program A range of engagement opportunities held beyond the museum walls with a focus on art, history, and creative expression. Programs

SPONSORSHIP PROGRAM

include pop-up events, mobile exhibitions, community speaker programs, and other offsite and online activities. $10K for entire program, or $2.5K for individual activities within the program

Option #7 Special Events A series of fundraisers and friend-raisers hosted throughout the year as a means of raising dollars and awareness for the MAH.

New Fundraiser Date TBA A new event to benefit the progams and initiatives of the MAH.

SPONSORSHIP PROGRAM

$2.5K–25K

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Presenting Sponsor Benefits $10,000+ Investment Category Exclusivity:

Visibility on the MAH Website:

• Industry category exclusivity.

• Logo or name with link on all property-

Naming Rights: • “Presented by” or “hosted by” sponsorship naming of select properties.

Advertising & Collateral Marketing: • Logo or name mention on all propertyspecific advertising.

• Logo or name with link on the MAH sponsor recognition page.

Tickets & Hospitality: • Select quantity of premium tickets to sponsored events, if admission-based property.

Email Blasts:

• Onsite hospitality areas for select properties.

• Logo or name in all e-blasts promoting

• VIP access opportunities to leverage in

property or sponsored events.

Onsite Signage & Verbal Recognition: • Logo or name prominently displayed at sponsored events.

• Name recognition as sponsor by stage emcees/PA announcements with multiple mentions onsite at all sponsored events.

• Opportunity for sponsor representative to be invited onstage to welcome guests at sponsored events.

SPONSORSHIP PROGRAM

related event pages.

promotions for select properties.

Sampling & Display*: • Opportunity to set-up a branded pop-up tent at all sponsored events to promote through onsite activation.

• Opportunity for product sampling and sales onsite for select products.

• Opportunity to distribute company coupons and literature at all sponsored events. * Certain conditions and restrictions apply

Supporting Sponsor Benefits $2,500+ Investment Advertising & Collateral Material: • Logo or name mention on all property-specific advertising.

Email Blasts: • Logo or name in all e-blasts promoting property or sponsored events.

Onsite Signage & Verbal Recognition: • Logo or name prominently displayed at sponsored events • Name recognition as sponsor by stage emcees/PA announcements with multiple mentions onsite at all sponsored events.

• Opportunity for sponsor representative to be invited onstage to welcome guests at all sponsored events.

Visibility on the MAH Website: • Logo or name with link on all property-related event pages.

• Logo or name with link on the MAH sponsor recognition

SPONSORSHIP PROGRAM

page.

Tickets & Hospitality: • Select quantity of tickets to sponsored events, if admission-based property.

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12 Other Opportunities Corporate Membership

product launches and meetings. The museum

The MAH’s corporate membership program is

can also open an exhibition for guests after

designed for companies of all shapes and sizes,

hours, or arrange private tours with a curator.

and is a great way for supporters to establish or increase their presence in the Santa Cruz County community. Corporate members receive exclusive benefits for their employees while branding their companies with a forward-thinking cultural institution.

SPONSORSHIP PROGRAM

Corporate Entertaining The MAH offers many hospitality options for companies looking to host customers, prospective clients, and employees. Our facility can be used for a variety of events, from cocktail receptions and corporate dinners to

Corporate Matching Gifts Matching gifts are an excellent way for donors to increase the impact of a personal gift to the MAH. Please contact us to find out if your company offers a matching program.

In-Kind Donations Companies may also choose to support the MAH through a donation of goods, services, and volunteer hours. Businesses can provide needed materials, pro-bono professional services, or a combination of cash and in-kind gifts to receive sponsorship recognition.

SPONSORSHIP PROGRAM

Current Partners ABBOTT SQUARE MARKET • A.D. CLARKE • AMAH MUTSUN TRIBAL BAND • ARTS COUNCIL SANTA CRUZ COUNTY • BAY OF LIFE PROJECT • BLACK FOX PHILANTHROPY • BLACK SURF CLUB SANTA CRUZ • BLACK SURFERS • BLENDED BRIDGE • CALIFORNIA ASSOCIATION OF MUSEUMS • CALIFORNIA COASTAL COMMISSION • CALIFORNIA HUMANITIES • CALIFORNIA STATE LIBRARY • CITY OF SANTA CRUZ • COMMUNITY FOUNDATION SANTA CRUZ COUNTY • CONFLICT RESOLUTION CENTER OF SANTA CRUZ COUNTY • COUNTY OF SANTA CRUZ • DECOLONIZE THE SURF • DEPARTMENT OF PLAY, PERFORMANCE AND DESIGN AT UCSC • DOWNTOWN ASSOCIATION OF SANTA CRUZ • DUDEK • ECOLOGY ACTION • FRIENDS OF SANTA CRUZ STATE PARKS • HISTORY FORUM • HOTEL PARADOX • INDEXICAL • INSTITUTE OF MUSEUM AND LIBRARY SERVICES • INSTITUTE OF THE ARTS AND SCIENCES AT UCSC • KAISER PERMANENTE • LONDON NELSON LEGACY INITIATIVE • MEXICALI BIENNIAL • NATIONAL ENDOWMENT FOR THE ARTS • NATIONAL ENDOWMENT FOR THE HUMANITIES • OCEAN CONSERVANCY • RESEARCHERS ANONYMOUS • SANTA CRUZ AREA CHAMBER OF COMMERCE • SANTA CRUZ ASIAN AMERICAN PACIFIC ISLANDER COLLECTIVE • SANTA CRUZ COUNTY BANK • SANTA CRUZ CITY ARTS • SANTA CRUZ COUNTY BLACK HEALTH MATTERS INITIATIVE • SANTA CRUZ FARMERS MARKETS • SANTA CRUZ PRIDE • SANTA CRUZ PUBLIC LIBRARIES • SENDEROS • SERENO GROUP • SPECIAL COLLECTIONS AND ARCHIVES AT UCSC • THE ARTS RESEARCH INSTITUTE AT UCSC • THE DAVID AND LUCILE PACKARD FOUNDATION • THE DIVERSITY CENTER • THE HUMANITIES INSTITUTE AT UCSC • THE KEY IOP • WILLIAM AND FLORA HEWLETT FOUNDATION SQUARE

Please contact us at 831.429.1964 or info@santacruzmah.org to discuss our full range of partnership opportunities. For more information about the MAH, please visit santacruzmah.org.