MAH 25th Anniversary Sponsorship

SANTA CRUZ MUSEUM OF ART & HISTORY

SPONSORSHIP OPPORTUNITIES

25th Anniversary Celebration

CONTENTS About the MAH..................................................... 02 Our History..................................................................04 Our 25th Anniversary.................................06 Sponsor Benefits................................................. 12 Demographics & Reach............................14

RedBall Project by Kurt Perschke, photo by Doug Dibble.

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

About the MAH The Santa Cruz Museum of Art & History (MAH) was founded in 1996 to promote a greater understanding of contemporary art and the history of Santa Cruz County.

Today we are a thriving community gathering place that serves more than 130,000 SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

people annually through rotating art and history exhibitions, visual and performing artworks, public festivals, education and outreach programs, and cultural celebrations in collaboration with our many partners.

We maintain a permanent collection of regionally significant art and artifacts, a research library, a historical archive, and historic sites including the Evergreen Cemetery, Octagon Building, and Davenport Jail. We are also home to Abbott Square, a vibrant public plaza on the museum’s doorstep that offers food, social events, and year-round creative happenings.

Our History As we usher in 2021 we are proud to celebrate 25 years since the Santa Cruz Museum of Art & History officially came into existence—the result of the 1996 merging of the Santa Cruz Historical Society (founded in 1954) and the

Now, moving forward under new leadership,

Art Museum of Santa Cruz County (founded

we will carry the MAH’s strong outreach

in 1981).

tradition forward, while ensuring that our

In fact, our story dates back even further to the mid-1980’s, when the two organizations joined forces to build a center for art, history,

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

and community in downtown Santa Cruz.

With support from the McPherson family, local donations, and a federal grant following the 1989 Loma Prieta earthquake, the ribbon was

exhibitions and programming are not only relevant, responsive to, and representative of our diverse community, but also of the highest artistic merit. We will do this by producing and cultivating meaningful, place-based work that animates and enlivens the MAH as well as public spaces throughout Santa Cruz County.

cut on the new McPherson Center in 1993

We see our 25th anniversary as the beginning

before officially merging in 1996 to form the

of a new era for the MAH and the community

Museum of Art and History at the McPherson

we serve. We hope you will join us in our

Center, or the MAH as we are known today.

celebration.

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

Our 25th Anniversary

07

Throughout 2021, we will be honoring the visionaries, supporters, artists, and community leaders who came together to create the magic of the MAH over the last 25 years. Our silver anniversary celebration will feature a series of special exhibits, events, and new ways to connect with art, history, and community. We invite you to join us and support this milestone occasion.

The 25th Anniversary Celebration features a variety of opportunities to engage and connect with a broad spectrum of community members, allowing you to showcase your business while supporting a beloved community institution.

Sponsors receive benefits such as frequent brand exposure through naming mentions on-site as well as in publicity and promotion, sales opportunities through sampling and display, fully integrated hospitality packages, and direct alignment with Santa Cruz County’s well-educated, high-income consumers and lucrative family market.

We invite you to browse our 25th anniversary sponsorship opportunities, or contact us to create a customized package designed to meet your marketing objectives and budget.

08 Twenty-Five AN EXHIBITION May 21–July 25, 2021 | Art Forum An exhibition highlighting artworks and objects from our permanent collection, along with stories and memorabilia, to commemorate our anniversary.

Visitors of all ages will come together to explore the exhibition, expected to reach over 30,000 guests both in person and online. All sponsors will also be invited to attend the

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

VIP preview with the artists.

RedBall Project by Kurt Perschke, photo by Selena Shephard.

RedBall Santa Cruz A PUBLIC ART PROJECT June 8–13, 2021 | Locations TBA An inflatable mobile sculpture by artist Kurt Perschke that will explore the area’s unique architectural landscape and history through a series of daily installations throughout the county.

Sponsors will have the opportunity to engage with the community through co-branded signage at the installations as well as virtually through social media engagement.

10 Silver Where?

A DINNER SERIES June 8–11, 2021 | Locations TBA A series of al fresco dining experiences hosted near select sites for the RedBall public artwork, featuring the best local chefs, food artisans, and beverage producers.

You can choose to host this exclusive experience and fill the seats with your team leaders or top

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

accounts, or be our guest and join in a conversation with fellow thought leaders from our community.

Anniversary Brunch A CELEBRATION June 12, 2021 | MAH A special celebration honoring the founders, visionaries, and benefactors of the MAH. This exclusive, invitation-only celebration will feature a beautiful brunch, flowing mimosas, surprise entertainment, and recognition of the people, moments, and milestones that helped shape the MAH over the past 25 years.

Sponsors will have the opportunity to align themselves in gratitude and celebration of the leaders who formed the MAH with special recognition throughout the event.

Sponsor Benefits Investment Level

$25,000+

$10,000+

$5,000+

$2,500+

2

2

2

2nd Tier

3rd Tier

4th Tier

Full

Full

Half

Quarter

Name Recognition by Emcee

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Logo on Electronic Invitations

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Logo on Printed Invitations

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Logo on Step and Repeat

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Speaking Opportunity (3 minutes)

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●

EVENT: Anniversary Brunch Tickets to Event Logo on Multimedia Ad in Program

Presenting, 1st Tier

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

EVENT: Silver Where?

Dinner Tickets Logo on Menus

12, Private dinners All dinners

8 All dinners

6

4

Investment Level

$25,000+

$10,000+

Logo on Signage at Installation Sites

●

●

Mention in Press Releases

●

$5,000+

$2,500+

4

2

EXHIBITION: RedBall Santa Cruz

EXHIBITION: Twenty-Five Tickets to VIP Preview with the Artists

10

6

Logo on Gallery Signage

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Logo on the 25 Anniversary Webpage

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Logo on Print Ads in Area Newspapers

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Logo on Electronic "Save the Date" Card

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Logo on Electronic Invitations

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Logo on Eblasts

●

●

●

Annual MAH Memberships

20

8

6

4

Mention in Social Media Posts

10

3



1

Logo on Sponsor Webpage

●

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Logo on eNewsletter

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GENERAL: 25th Celebration

*Please note: Due to the uncertain nature of public gatherings in 2021, some sponsor benefits may need to be adjusted if select anniversary events are held virtually, postponed, or reconceptualized.

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

GENERAL: Annual Recognition

Demographics The MAH attracts an audience that is representative of all of Santa Cruz County in terms of age, income, and race/ethnicity. Our participants are cultural consumers, creators, students, educators, activists, business leaders, and influencers who are connected and engaged in the local community.

General Characteristics • Creative & culturally curious • Educated & well informed • Civic-minded & socially conscious • Interested in outdoor & active lifestyle

Annual Attendance

130,000

• Diverse, multicultural & multigenerational

Age ■ 25% Under 18 ■ 17% 18–25 ■ 13% 26–35 ■ 13% 36–45 ■ 13% 46–55

SPONSORSHIP OPPORTUNITIES | 25TH ANNIVERSARY

■ 12% 56–65 ■ 7% 65+

Income ■ 32% Less than $35,000 ■ 21% $35,000–$74,99

14

■ 47% $75,000+

Race & Ethnicity ■ 68% White/Caucasian ■ 17% Hispanic/Latinx ■ 8% Asian/Asian American ■ 2% American Indian ■ 2% Black/African American ■ 3% Prefer to self-describe

County Residence ■ 49% Santa Cruz ■ 25% Live Oak, Soquel ■ 7% San Lorenzo Valley ■ 4% Scotts Valley ■ 4% Capitola ■ 6% Aptos ■ 5% Watsonville & South County

*Demographic information comes from 2017–18 visitor data; attendance estimate comes from 2018–19 visitor data.

Reach The MAH helps partners increase regional visibility and target a local audience through a variety of digital connections.

15 WEBSITE

184,670

Our online marketing channels reach tens of thousands of members, followers, and subscribers, across different

TOTAL PAGEVIEWS

endeavors and platforms.

135,266

In addition, the MAH generates hundreds of thousands of

TOTAL SESSIONS

earned media impressions each year through our highly visible PR efforts, including editorial placements in television, radio,

93,639

magazine, newspaper, and web outlets.

TOTAL USERS

E-NEWS

ACQUISITION

15,206

TOTAL SUBSCRIBERS

15%

AVERAGE CLICKTHROUGH RATE

■ 43% SEARCH ■ 22% DIRECT ■ 12% EMAIL ■ 12% REFERRAL ■ 10% SOCIAL

SOCIAL MEDIA 12,287

900–2,000

216,000

71,000

10,900

2,000–5,000

PAGE LIKES

EVENT REACH

FOLLOWERS

REACH/POST

~50–100 ENGAGEMENT

Stories on the MAH have appeared in a variety of regional and national media, including:

EVENT RESPONSES

REACH/POST

PR & MEDIA OUTREACH

~150–500 ENGAGEMENT

SANTA CRUZ SENTINEL • KSQD • GOOD TIMES SANTA CRUZ • KSBW • MONTEREY HERALD •

4,860

FOLLOWERS

~1,000–3,000 IMPRESSIONS/TWEET

KAZU • THE MERCURY NEWS • KQED • SAN FRANCISCO CHRONICLE • NBC BAY AREA • LOS ANGELES TIMES •

128,200 IMPRESSIONS

~400

FOLLOWERS

~2,700

ENGAGEMENT

8%

ENGAGEMENT RATE

ORANGE COUNTY REGISTER • SOUTHERN CALIFORNIA PUBLIC RADIO • CHICAGO TRIBUNE • WASHINGTON POST • EATER SF • ARTNEWS • HYPERALLERGIC • ART IN AMERICA • ARTFORUM

*Analytics information from Jul 1, 2019–Jun 30, 2020; earned media sources between

Please contact Chance Decker at 831.429.1964 x7025, or chance@santacruzmah.org to discuss our full range of partnership opportunities. For more information about the MAH, please visit santacruzmah.org.