Selling Your Home
In Sarasota
About RE/MAX Alliance Group #1 Office in Florida Full support staff
In‐house Marketing IT Department Accounting Department General Manager Attorney CTC Lending (Affiliate) Alliance Group Title (Affiliate) Boyd Insurance (Affiliate)
Why Hire a CRS? The Certified Residential Specialist (CRS) is the highest Designation awarded to sales associates in the residential sales field. The CRS Designation recognizes professional accomplishments in both experience and education. Since 1977 The Council of Residential Specialists has been conferring the CRS Designation only to agents who meet its stringent requirements.
What Our Clients are Saying “Nicki was wonderful. She guided us with her knowledge and blessed us with her friendship. We wouldn’t hesitate in recommending her to anybody that needs a first class Realtor.” Matt & Jen Clarke “We are SO happy, Nicki…our new home is really great. Thanks again so much for helping us meet our expectations for a wonderful home. Cindy & Jim Jackson “Nicki is knowledgeable, easy to work with, hard working persistent and eager to satisfy all needs. Nicki is the best in the business!” Nancy Kirshe “I wish I had a dozen friends wanting to make a move so I could recommend you to them. Many, many thanks for all you’ve done and for selling our home.” Jane Downey “We can’t believe how hard you work. We knew you could sell our home, but we didn’t think you’d get that much for it! You really are good at what you do!” Anne & Helmut Michel “Thank you for selling our home so quickly. It was your diligent work and marketing savvy that culminated in the sale of our home during this difficult time. We always felt confident that the transaction was being handled by a professional every step of the way. Karen & Stu Lambert “Thank you for the professional service you provided us while selling our beloved home. We will remember you to anyone and everyone who needs a professional Realtor.” George & Pam Bleasedale “Nicki did an excellent job selling our home, especially when the market was so difficult. She constantly stayed on top of the market and always informed us of our best options. She was not only our Real Estate agent, but quickly became our friend. I will use Nicki again for my real estate needs and will recommend her to anyone who needs a good Realtor.”
We have a Mutual Objective • To Sell Your Home – At the highest possible price – In the shortest amount of time – With the most favorable terms – To your complete satisfaction
A Powerful Team • RE/MAX is a world leader in real estate with over 100,000 agents worldwide. Our agent to agent referral system is organized. • Nicki Conway & Associates, as one of the top RE/MAX Teams in Florida (top 1/2%), makes a personal financial investment in her business and in every listing and take personal responsibility for seeing that the job gets done. • You have the benefit of RE/MAX powerful advertising exposure...TV, radio, billboards...making us a household name • RE/MAX is the sales leader in the residential market in the United States and Canada
We are the Market Leaders in Sarasota
And All Surrounding Areas
Our Responsibilities to You • • • • • • • •
Gain a thorough knowledge of your home Listen to your specific needs and goals Explain our mutual responsibilities Help price your home for the “best” sale Counsel you on the entire selling process Commit to a workable marketing plan Keep in touch with you Advise you on how to make your home more saleable
Our Responsibilities to You • • • • • •
Promptly advise you of changes in the market climate Present all offers to you and assist you in evaluating them Use our expertise to negotiate the best possible deal for you Manage the closing process after a contract is accepted Advise you of events that may affect closing Review your HUD statement for errors and be present at closing to assure a successful close
Adding Value We’ll do the same thing most Realtors do: 1. Put up a sign (if permitted) 2. Place in the MLS 3. Advertise in appropriate media
And more… We specialize in the Sarasota area and have developed a comprehensive marketing plan specifically for this area
Marketing Strategy Where do we get our Buyers 75% Internet* 20% Reputation and Referrals 1% Newspaper and Magazine Ads 2% Direct Mail/Open Houses 2% For Sale Signs *Statistics show that 80% of future homebuyers begin their search for a new home on the Internet
Marketing Strategy We network and market heavily to our fellow Realtors
Builder (9%) Previous Owner (9%) Foreclosures (1%)
Real Estate Agent (81%)
More than 8 in 10 homes in the U.S. are purchased through a Realtor
Marketing Strategy
• • • •
Announce listing at the MLS Board Announce listing at RE/MAX Alliance Group Put a sign in your yard Place a lockbox on the property to permit easy access
Marketing Strategy As part of our marketing plan for your home, we will: List your property in the Sarasota MLS. Take professional interior photos and create stunning virtual tours Prepare a detailed information flyer and feature sheet Send out blast e‐mails to all Sarasota, Bradenton and Venice Realtors and all of our potential buyers Feature your property on our Personal Websites: http://www.EverySarasotaListing.com http://www.SearchforSarasotaProperties.com http://www.SarasotaRealEstateTalk.com
Marketing Strategy • Display and market your property over the entire Internet
http://SearchforSarasotaProperties.com http://SearchforSarasotaHomes.com http://EverySarasotaListing.com http://www.Realtor.com http://www.Trulia.com (Featured Listings) http://www.Craigslist.org (UK and US) http://www.ActiveRain.com (localism…listings by address) http://www.REMAX.com RE/MAX Alliance Group Social Media (Facebook, Twitter, Google+) Your own property Website (www.123main.com) Plus Globally on Proxio Pro and Global.Remax.net
Single Property Website
Marketing Your Property Globally | The Importance of International Connections
According to recent studies by the National Association of Realtors*, foreign buyers and recent immigrants purchased 7% of the total U.S. residential market last year, paid a higher median price, and paid cash 55% of the time. The number of foreign buyers has steadily grown in recent years: *2011 NAR Profile of International Home Buying 2010 NAR Foreign Investment in U.S. Real Estate
Marketing Your Property Globally | The Importance of International Connections
As a member of Proxio, The International MLS & Global Real Estate Network™, my ability to market your home throughout the world is unparalleled. This exclusive membership allows me to provide exceptional global exposure for your home, through proprietary connections with:
• •
An exclusive network of over 400,000 real estate agents in over 100 countries. Real estate professionals from 45 national real estate associations on 6 continents.
Marketing Your Property Globally | The Importance of International Connections
In addition, your home will become a part of the world’s largest single collection of international properties with 2.2 million listings with a value of $283 billion in 94 countries. As a part of this online collection, your home will benefit from: • • • •
Instant, accurate translation of your listing to any one of 19 languages with the click of a mouse. Accurate, multilingual communication with over 400 fully-translated fields interpreted by a professional translator – not a computerized program. One-click conversion of measurements and over 30 currencies to simplify international business. Global exposure of your property on worldproperties.com – the official website of the International Consortium of Real Estate Associations.
Languages include: American & British English, French, Spanish, Italian, German, Brazilian & European Portuguese, Russian, Japanese, Simplified Chinese, Traditional Chinese, Korean, Hebrew, Indian, Dutch, Turkish, Vietnamese, Czech, and Arabian
Exclusive Site = Buyer Leads www.SearchforSarasotaHomes.com
W bu e ye rec r l ei ea ve ds o pe ver r m 25 on 0 th
SearchforSarasotaHomes.com
Exclusive Site: Leads
EverySarasotaListing.com Generates over 50 Leads per month
Exclusive site Leads
Listing Syndication Your Listings are marketed to all of these directories and search engines and more are added frequently
MORE BUYERS FOR YOUR HOME In this market, it doesn’t make sense to sit back and wait for buyers. It is incumbent upon your marketing agent to pro‐activity seek buyers Nicki Conway & Associates has made a significant investment in a system to bring you the buyers Leveraged the investment by purchasing an exclusive territory in Sarasota, Bradenton and Venice Nicki has captured 65% of the Internet market share of all buyers seeking homes in this area. www.SearchforSarasotaHomes.com www.EverySarasotaListing.com
Lead Capture with • Direct Voice feed from the Multiple Listing Service • Buyer calls one number posted on yard sign that tells them details of your home. • No charge to the buyer for listening • Leverages the power of over 150 Million US cell phone users to deliver info about your home • Comfortable scenario for the buyer…no immediate agent interface. • Exclusive territory for RE/MAX Agents • All buyers coming to town are pre‐registered by our agents.
Top Search Engine Results
• Branded Marketing for your Luxury Home – Luxury Magazine minimum 50,000 distribution targeted to Luxury Home Buyers, Drs Offices, Attorneys, Luxury Yacht Brokers, etc. – Featured listing on monthly local newsletter (500 households) – Professional Photography/Video – Ads in the Wall Street Journal – Single Property Website for your Address
Marketing Strategy Our Smart Track to Success Program Inspect before you list Make any and all repairs Provide a Home Warranty to Future Buyer Get a Preliminary Appraisal Stage your home Makes your home more attractive to buyers Reduces fears Provides a competitive advantage Minimizes negotiations over price reductions
Our Unique Strengths
Understanding the Principle of Marketing • •
Strong negotiating skills • •
Appeal to target demographic Trigger emotions by emphasizing benefits to the buyer Recognize that Buyers and Sellers have different motives Discover the buyer’s needs and try to meet them without losing site of Seller’s goals
Advanced in Technology • • • • • • • •
Virtual Tours Multiple Websites Computers E‐mail Software to create postcards and flyers Transaction Management Top Producer Customer Database & Lead Management Showing Solutions (for setting up and tracking your showings)
Our Unique Strengths Communication – – – –
We’ll communicate often via phone or e‐mail We’ll e‐mail you or call you to discuss feed back reports on showings Face to Face meetings to assess progress monthly or more if you want Always available to answer questions
Higher Education – – –
E‐PRO Certified Residential Specialist Luxury Residential Specialist
Pricing Your Home Determining Market Value Market value is the value of your house as seen through the eyes of a prospective buyer who has many properties to choose from A comprehensive Market Analysis is essential to determine the value of your home
Our market analysis has many elements:
Location...One of the most important Characteristics of the property Similar properties for sale in your area Recent sales of comparable properties Overall market conditions
Pricing your Home Factors That Affect Market Value • • • • • •
Price Supply and demand Seasonal Markets Mortgage Rates Condition of the Property Location of the Property Our goal is to help you price your property right...from the beginning
6 Reasons Homes Don’t Sell 1. 2. 3. 4. 5.
Your home is overpriced Your home doesn’t show well You have a Lousy Listing Agent You’re in a bad location You’re Battling Competition or Market Conditions 6. You Have Ineffective Marketing
Your Offer! Six Steps to a Smooth Closing 1. Presenting the Offer I’ll contact you immediately to arrange a meeting I’ll understand all details of the offer when I present it 2. Options to Consider Accept the offer as presented...and your house is sold! Make a counter proposal Reject the offer and wait for another 3. Delivery of the Contract
A copy of the finalized contract will be delivered to you and the buyer All pertinent legal documents can be delivered to your attorney, if you desire
Your Offer! Six Steps to a Smooth Closing 4. Mortgage Processing
Buyer makes application for the loan Buyer has set number of days to procure the loan Lender verifies buyer’s credit Lender orders an appraisal Loan Approval
5. Preparing for the Closing
All contingencies removed After loan approval, title work and survey of the property will be ordered Buyer walk‐thru 1‐2 days prior to closing
6. The Closing
All documents signed by all parties and all funds disbursed Keys delivered to the buyer at the closing or agreed upon possession date Allow about 1 hour for your closing
Preparing Your Home • I’ve prepared a couple of reports that I will leave with you. These reports give you some great ideas for preparing your home for the sale.
Thank You For allowing us to come into your home and for taking an interest in our business We look forward to helping you achieve your goals Please tell your friends what you’ve learned today about our business. Your referrals are greatly appreciated!