Nicki Conway
Nicki Conway Nicki Conway’s heart is as big as her business, which has everything to do with why she’s one of Sarasota’s leading agents. In real estate, Nicki found the one thing she was meant to do. “Everything I had done in my life led me to real estate: I love architecture; I had been in marketing; I sold high-caliber printing products to corporations and advertising agencies; and then my husband and I owned a building supply business, where I managed a sales team. When we sold our business, I thought, Now what do I do? We had purchased and sold several homes, and I was fascinated by the process. When I was a child, my mother, who was a REALTOR®, would take me on listing appointments … so I had a good feel for the business. I thought I would love real estate, and I do. You finally find that one thing.” “That one thing” includes people. Nicki loves helping clients through the process of buying or selling a Copyright Top Agent Magazine
Copyright Top Agent Magazine
“It’s all about keeping a good database and building your pipeline, and then having a system to keep in touch.” home, and her joy in life is mentoring Nicki uses a monthly system to keep new agents, teaching them how to track of her past clients. One month be successful selling real estate. they’ll receive a quarterly market analysis; the next month, they’ll Her own success began with her get a phone call or lunch invitation; website when she started her career the next month, an email. She also in 2003. Leads came in immediately, sends birthday cards and “friends” and her first year she sold about clients on social media, commenting $10 million. Then she discovered on their activities. From these TigerLead Solutions, a lead- activities, she has clients she’s sold generation company. They were five times over. a start-up, but she took a chance on them. She got one lead after Sarasota is vacation homeowner another, and in two months, she had market with lots of international hundreds! Wondering how to take buyers, especially from Europe care of them all, she decided to build and Asia. To be a well-rounded a team of referral agents within the REALTOR®, Nicki felt it was RE/MAX Alliance Group. After important to be in those places, see that, business increased each year them, understand the attitudes of by a couple of million dollars. people from other countries. Once she had her team in place, she began Today her business comprises about traveling. It’s paid off: her team 80 percent buyers. Her listings achieved $24 million this year. increase yearly and come mostly from past clients who are ready to Of her many accomplishments, move up or scale down.” It’s all she’s proudest of her two children: about keeping a good database and a Tony Award–winning Broadway building your pipeline, and then musical producer/investor and an having a system to keep in touch,” FBI counterterrorism agent. Having she says. come from an underprivileged backCopyright Top Agent Magazine
ground and large family — eight siblings — she’s also very proud of what she’s done with her business. Her next goal is to find another buyers’ agent and take her business to $28 million by end of 2015 — and $40 million in another five years. “I’m the CEO of my own business, so I’m going to do it,” she says.
To give back to the community, Nicki donates a portion of all her commissions to the Children’s Miracle Network and spends some of her time at Habitat for Humanity, helping rebuild homes for those less fortunate. She’s also an avid walker, committed Copyright Top Agent Magazine
to five miles a day. “It’s important to stay fit, and walking reduces stress tremendously,” she says. With Sarasota’s beautiful parks, waterfront neighborhoods, bay, and beach,
the time passes quickly, especially in the evening, when she takes her two dogs with her. It all contributes to the other thing she loves: telling people about her town.
Nicki Conway, Re/Max Alliance Group Sarasota, Florida nicki@nickiconway.com | 941-315-3331 Copyright Top Agent Magazine